Gatorade recruits student-athlete creators for TikTok sports series

With the help of nine athletes in its new Social Squad, PepsiCo's sports drink brand is leaning more into mainstream mobile channels to organically reach younger users.

By Robert Williams • Sept. 16, 2021

Lexus spins original song, music video inspired by vehicle experiences

New musical creative is the latest effort by the car brand to experiment with different channels and reach a wider audience.

By Asa Hiken • Sept. 16, 2021

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

'We're going back to the drawing board': DTC brands brace for more anti-tracking headaches

Already saddled with the rising cost of customer acquisition, profitability for digitally native brands just got even more challenging.

By Maria Monteros • Sept. 14, 2021

Taco Bell tests Taco Lover's Pass 1 year after rewards program launch

After buying the 30-day pass through its app, guests at select locations can redeem one taco a day, a move that could drive repeat visits.

By Julie Littman • Sept. 13, 2021

Clif Kid encourages students with AR experience inspired by Sky Brown

Nodding to the 13-year-old Olympian, the brand will dole out "sponsorship" packs that include themed stickers for kids to decorate school materials.

By Asa Hiken • Sept. 9, 2021

Lulus airs original song designed to spur TikTok dance challenge

The campaign looks to empower online trendsetters and give proper credit to creators who are changing the social media landscape.

By Natalie Black (Koltun) • Sept. 9, 2021

Northrop Grumman opens AR space portal for satellite tech experience

A new microsite by the aerospace giant shows mobile users an immersive view of how dying satellites can be repaired and refueled while still orbiting Earth.

By Robert Williams • Sept. 9, 2021

Burger King introduces Keep It Real Meals after banning 120 artificial ingredients

Mirroring McDonald's, the chain tapped celebrities to share their custom orders, but asked them to use their real names instead of stage personas.

By Peter Adams • Sept. 9, 2021

Walmart teams with Meredith to help drive grocery push

The cross-platform partnership features AI-powered meal planning, shoppable recipes, visual search, chatbots and more to help people plan and make meals.

By Catherine Douglas Moran • Sept. 8, 2021

Facebook deepens its gaming bet with new Fantasy Games

Letting users predict what will happen in sports, TV shows and pop culture could drive repeat visits while pitting Facebook against stalwarts like DraftKings and FanDuel.

By Natalie Black (Koltun) • Sept. 2, 2021

Snapchat eyes marketers with social listening tool to track trends

Snapchat Trends gives marketers competitive intelligence and another way to gauge consumer sentiment around a brand, product or campaign.

By Robert Williams • Sept. 2, 2021

Jersey Mike's teams with FanHub on in-app college football trivia games

The chain's tailgate tour, which was canceled last year, will be promoted to 49 participating NCAA football schools with content only accessible in its app.

By Asa Hiken • Sept. 2, 2021

Chipotle gamifies loyalty program with extra perks

The chain's new Extras feature allows members to access additional points and receive free items faster, personalized challenges and achievement badges.

By Emma Liem Beckett • Sept. 1, 2021

Lucky Charms drops album as General Mills embraces digital channels

Available on music streaming platforms, "Magically Delicious" features eight songs in different genres dedicated to the cereal's marshmallow charms.

By Chris Kelly • Sept. 1, 2021

WynnBet teams with Ben Affleck, Shaq as online sports betting heats up

The new campaign coincides with plans for Wynn Resorts to spend $100 million on WynnBets during the upcoming football season, per Bloomberg.

By Asa Hiken • Aug. 31, 2021

FanDuel bets on mainstream audiences with first national campaign

A series of national spots and regional sportsbook ads look to show consumers how to "make every moment more."

By Asa Hiken • Aug. 30, 2021

Nissan taps Waze's destination-based data to alert drivers to scenic landmarks

The mobile partnership seeks to capitalize on increased car usage during the pandemic, especially with regards to summer travel plans.

By Asa Hiken • Aug. 26, 2021

Liftoff, Vungle merge to form broad mobile app growth platform

By controlling both the demand and supply sides, the merged company may appeal to app developers who want to depend less on ad tech giants like Facebook and Google.

By Natalie Black (Koltun) • Aug. 26, 2021

How McDonald's boosts mobile growth with Famous Orders platform

The burger chain's celebrity tie-ups are a key part of driving app downloads and expanding membership in its new mobile-based loyalty program.

By Robert Williams • Aug. 26, 2021

Mtn Dew hypes new Cheetos Flamin' Hot collab with streetwear, granny influencers

PepsiCo's "provocative" cross-branding play draws on the spicy chip's cult-like following and Gen Z skater culture.

By Peter Adams • Aug. 26, 2021

TikTok partners with Shopify to pilot in-app shopping

Through the new product, merchants with TikTok For Business accounts can have a shop tab on their profiles and create a mini-storefront.

By Maria Monteros • Aug. 25, 2021

Oscar Mayer teams with Lyft to convert Wienermobile into ride-hailing vehicle

The Kraft Heinz brand's latest tie-up follows a larger refresh campaign that was developed with creative agency Johannes Leonardo.

By Peter Adams • Aug. 25, 2021

Coca-Cola serves free Lime rides to encourage recycling plastic bottles

A new partnership expands the beverage giant's World Without Waste initiative to recycle 100% of its packaging by 2030.

By Asa Hiken • Aug. 25, 2021

American Eagle homes in on Twitch with new creator partnership

As /twitchgaming's Official Apparel Partner, the brand will run a weekly segment around gaming, a five-part docuseries spotlighting streamers and merchandise.

By Natalie Black (Koltun) • Aug. 19, 2021

WWE expands digital footprint with John Cena-inspired NFT, Spotify partnership

Ahead of its "SummerSlam" pay-per-view event, the wrestling organization is leveraging Spotify's Clubhouse clone to offer live conversations.

By Asa Hiken • Aug. 19, 2021