How Discord aids brands' quest to engage fans around 'emergent culture'

Chipotle, Hot Topic and Jack in the Box are among the marketers that have established a foothold on the group chat platform.

By Robert Williams • Aug. 19, 2021

Zelle owner doubles down on marketing, targets older group

The digital payment network's owner is trying to break through post-COVID-19 competition for consumers' attention by demonstrating new use cases.

By Lynne Marek • Aug. 16, 2021

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

An organization obsessed with customer empathy starts with these 5 steps

As the unprecedented availability of information shifts power from brands to buyers, we’ve entered a golden age of the customer. Across every industry, customer empathy is now the competitive differentiator.

By Andy MacMillan • Aug. 16, 2021

Google, TikTok increase privacy, safety protections for teens

Policies that limit engagement and ad targeting come as tech giants are under increased regulatory scrutiny, and follow similar moves by Facebook.

By Chris Kelly • Aug. 12, 2021

Instagram expands Shop tab ads globally, further building out e-commerce potential

Following a test earlier in August, the app is embracing ads that appear as tiles in its shopping hub.

By Asa Hiken • Updated Aug. 24, 2021

General Mills unlocks mobile rewards with back-to-school campaign

The mobile activation is a central part of both the sweepstakes and the CPG giant's efforts to drive online orders for retailers that sell its products.

By Robert Williams • Aug. 12, 2021

Nike doubles down on localization with Nike Rise concept

The concept store is part of the retailer's efforts to make its app significantly more useful to customers, thereby giving it more access to customer data.

By Cara Salpini • Aug. 11, 2021

YouTube debuts one of its biggest marketing efforts yet to get Gen Z on Shorts

A hefty advertising push caters to creators and users, showcasing the simplicity of posting videos to the TikTok lookalike feature. 

By Peter Adams • Aug. 10, 2021

Miller High Life delivers dive bars with patio set giveaway

The Molson Coors-owned brand is capitalizing on a nationwide shortage in patio furniture to fuel its online sweepstakes.

By Asa Hiken • Aug. 10, 2021

Local media agencies poised to be key part of accelerating digital ad market

Agencies born out of local media companies have grown nearly eightfold in the past decade and can tap into the $748 billion spent by businesses on digital marketing services.

By Chris Kelly • Aug. 9, 2021

IHOP explores virtual brands, new loyalty program

A delivery-only model could leverage the breakfast chain's current infrastructure, which includes two full kitchens in about 70% of its restaurants.

By Alicia Kelso • Aug. 6, 2021

Kansas City Chiefs tap mobile marketplace to auction team merch

A multi-year partnership with I Got It allows the franchise to offer game-worn memorabilia through its official app and website.

By Asa Hiken • Aug. 5, 2021

American Eagle debuts digital clothing on Bitmoji in creator-focused push

Brand ambassadors like Addison Rae appear as cartoon avatars decked out in the retailer's latest back-to-school offerings.

By Peter Adams • Aug. 5, 2021

Spotify's What's New feed could generate repeat visits for brands

The feature sees the streaming audio app adopting social media strategies to boost engagement with mobile consumers.

By Robert Williams • Aug. 5, 2021

Instacart hires ex-Facebook ad chief as new president

Carolyn Everson brings extensive experience with building advertising relationships as the e-commerce platform ramps up its digital ads division.

By Catherine Douglas Moran • Aug. 4, 2021

TikTok to help Publicis clients drive social commerce in new partnership

Rolling out ahead of the key holiday season, the agreement grants the group's clients access to special perks such as a new incubator program.

By Peter Adams • Aug. 3, 2021

Why Jack in the Box hosted a Comic-Con afterparty on Discord

As part of the activation, an NFT auction gave the fast-food chain an opportunity to enter a new digital space and extend the value of existing products, said CMO Ryan Ostrom.

By Chris Kelly • Aug. 3, 2021

Reebok's new AR tool helps basketball players set up their own courts

An effort aimed at empowering city youth includes a short film and playable basketball art installations in markets like New York. 

By Peter Adams • Aug. 2, 2021

How to eliminate messaging uncertainty and drive sales

Each month, over 10 billion messages connect customers and businesses on Facebook Messenger alone.

By Griffin Thomas • Aug. 2, 2021

Facebook tightens ad targeting to protect privacy of young users

Brands will soon be limited to targeting ads based only on age, gender and location — likely resulting in less personalized content.

By Natalie Black (Koltun) • July 29, 2021

Nike, Patagonia, Walmart among brands piloting Twitter's new e-commerce features

With the Shop Module, Twitter joins its competitors in adding features that help brands tap into online shopping that surged during the pandemic.

By Chris Kelly • July 29, 2021

Anti-phishing tool designed by tech companies promises brand safety in emails

The Brand Indicators for Message Identification standard, developed with Google, uses logos on official emails to prove legitimacy and elevate trust.

By Robert Williams • July 29, 2021

E-commerce skyrocketed during the pandemic. Now Instagram, Facebook and Snapchat want in.

New in-app shopping features have enticed consumers to shop as they scroll.

By Maria Monteros • July 29, 2021

Corona teams with Duolingo to teach Spanish pronunciation of 'limonada'

Made in collaboration with MullenLowe, the tie-up also featured a voice-activated vending machine that asked fans to order a hard seltzer in Spanish.

By Asa Hiken • July 29, 2021

Athleta launches digital wellness platform 'AthletaWell'

Gap Inc.'s activewear retailer partnered with at-home workout company Obé Fitness as part of its transformation into a lifestyle brand.

By Daphne Howland • July 28, 2021