Corona teams with Duolingo to teach Spanish pronunciation of 'limonada'

Made in collaboration with MullenLowe, the tie-up also featured a voice-activated vending machine that asked fans to order a hard seltzer in Spanish.

By Asa Hiken • July 29, 2021

Athleta launches digital wellness platform 'AthletaWell'

Gap Inc.'s activewear retailer partnered with at-home workout company Obé Fitness as part of its transformation into a lifestyle brand.

By Daphne Howland • July 28, 2021

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Campbell's commemorates updated soup can labels with NFT collection

Proceeds will benefit Feeding America, and the brand will work with Ntwrk and Aerial to offset the carbon footprint of the NFT.

By Chris Kelly • July 28, 2021

Cheetos deploys finger-scanning tech to unlock Bad Bunny, Adidas collaboration

An e-commerce experience asked fans to post photos of their fingers covered in Cheeto dust, or "Cheetle," to access a limited leisurewear collection.

By Peter Adams • July 26, 2021

Snap, Twitter see revenue jump as new features attract interest

Both companies said it's too early to gauge the long-term impacts of Apple's privacy changes, though Snap saw "interruptions" to some advertiser demand.

By Peter Adams • July 23, 2021

TikTok cuts out the middleman with Spark Ads sponsorship tool

Spark Ads could let brands sidestep the agencies working with creators when sponsoring user-generated content.

By Natalie Black (Koltun) • July 22, 2021

Chipotle, Ally jump in as Twitch expands sponsorship opportunities

Twitch continues to mature as a marketing platform, with partnerships showing how ongoing campaigns can spur deeper engagement than one-off efforts.

By Robert Williams • July 22, 2021

Jones Soda turns labels into AR videos starring influencers

Fans can scan bottle labels to watch short videos featuring "extreme" athletes and artists in the brand's new app.

By Asa Hiken • July 22, 2021

Verishop debuts social shopping experience with Snapchat

Through the app's AR tools, shoppers can virtually try on fashion and beauty products from brands like Ganni, Bebe, Saie and Blume.

By Tatiana Walk-Morris • July 22, 2021

Chipotle's digital sales rose 10.5% during Q2

The chain's digital presence will likely remain strong as it experiments with online-only product launches and grows its already robust loyalty program.

By Alicia Kelso , Julie Littman • July 21, 2021

Infiniti taps celebrities on Cameo for online shopping Q&A

Consumers can submit a question about the brand's new QX60 model and receive a personal video response from a celebrity via Cameo.

By Asa Hiken • July 19, 2021

Arby's serves up AI app to identify French fry variety

Following crinkle fries' recent addition as a permanent Arby's menu item, a new camera-powered feature arrives in honor of National French Fry Day.

By Natalie Black (Koltun) • July 15, 2021

Google begins supporting email authentication protocol to guard against phishing

The Brand Indicators for Message Identification framework verifies identity by presenting a company's logo alongside its official emails in Gmail inboxes.

By Asa Hiken • July 15, 2021

Triller pivots to long-form videos, shoppable livestreams with brand partners

Dr. Pepper and L'Oreal's NYX are among the brands looking to drive buzz or direct sales through the app that has refocused on longer-form content.

By Robert Williams • July 15, 2021

Marketing in a recovery: H1 2021 by the numbers

With data, privacy and shifting consumer preferences top of mind during the first six months of the year, U.S. digital ad spending is on pace to grow at its fastest rate since 2018.

By Natalie Black (Koltun) • July 13, 2021

7-Eleven to launch Slurpee into space in a nod to its delivery service

By ordering on the app, fans can vote for which flavor will be sent and enter to win commemorative cups returning from space.

By Asa Hiken • July 13, 2021

NFL extends Twitter pact with big plans for platform's audio feature Spaces

The league is the first to offer sponsored Twitter Spaces after working with Clubhouse around the draft this year. 

By Peter Adams • July 9, 2021

Brookfield Properties opens AR ad inventory across 100-plus shopping malls

The deal with Aria will implement AR advertising experiences across the mall operator's roughly 150 million square feet of untapped virtual air space.

By Asa Hiken • July 9, 2021

NYX pilots new social commerce tech with TrillerTV makeup challenge

In a live show, viewers could shop products via a new click-to-purchase tool and enter an SMS contest to win a call with NSYNC's Lance Bass.

By Natalie Black (Koltun) • July 8, 2021

AMC gamifies 'The Walking Dead' with instant play on Facebook

Easter eggs and encounters with notable characters are featured in a promotional game ahead of the show's final season.

By Asa Hiken • July 8, 2021

6 campaigns that stood out amid H1 growth in mobile usage, app spending

Popular apps in the audio, social and video categories are driving growth and opening ways for brands like Chipotle, Heinz and Burger King to reach people.

By Robert Williams • July 8, 2021

Dunkin' drives audio ad results by matching background music to listeners' tastes

The tool developed by AI Music and now exclusively available on AdsWizz's platforms helps brands reduce production times and intrusiveness.

By Peter Adams • July 8, 2021

Match Group's BLK taps rapper Juvenile to 'Vax That Thang Up'

To encourage singles to get vaccinated, the Black-focused dating app remade the 1998 hit "Back That Thang Up."

By Chris Kelly • July 8, 2021

'We're no longer a photo-sharing app,' says head of Instagram

The social media platform will refocus on video, creators, shopping and messaging to hold its own against competitors like TikTok.

By Tatiana Walk-Morris • July 7, 2021

Chipotle hides giveaway codes in NBA Finals ads for a 'game within the game'

The TV spots show the brand drawing a clearer link to its mobile business and building on a popular "Freeting" promotion from 2019.

By Peter Adams • July 7, 2021