Mobile: Page 42
-
Courtesy of Nextbite
Celebrities bring sizzle to new virtual restaurant brands from Nextbite
The SoftBank-backed startup launched a taqueria brand with comedian George Lopez and a "munchie menu" concept with rapper Wiz Khalifa.
By Chris Kelly • May 13, 2021 -
Courtesy of Zappar
Burger King urges kids to guard virtual eggs in new AR game
Angry Birds developer Rovio Entertainment worked with the chain to develop an augmented reality game for King Jr. meals at participating locations.
By Robert Williams • May 12, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Charmin
NFTs pose real marketing value that may outlive current mania
Charmin, Taco Bell and Pringles are among the brands using the nascent tech to sell virtual collectibles, authenticate products via QR codes and offer digital passes to events.
By Robert Williams • May 6, 2021 -
Permission granted by Wonderful Pistachios
Wonderful Pistachios goes for gamers with Twitch, YouTube, social push
In addition to targeting the esports community, Wonderful will market its new healthy snack to younger consumers on Snapchat and TikTok.
By Asa Hiken • May 6, 2021 -
Courtesy of SK-II
P&G's SK-II ties new physical retail format to mobile and Olympics creative
Visitors to the pop-up mall store can unlock AR, gamified experiences and product recommendations through a WeChat mini program.
By Natalie Black (Koltun) • May 6, 2021 -
Courtesy of Snap
Snap, Twitter introduce expanded video content, advertiser offerings at NewFronts
With a new Creator Marketplace, Snap will connect advertisers with creators while Twitter's partnerships will better reach younger viewers.
By Chris Kelly • May 6, 2021 -
Permission granted by Alexander Mann Solutions
Mobile marketers intensify focus on contextual signals amid privacy changes
Paid social will remain key, while advertisers plan to ramp up spending on podcasts, e-commerce and video, per a survey by Advertiser Perceptions.
By Chris Kelly • May 5, 2021 -
Courtesy of Uber Pressroom
Uber and Gopuff link up on 'everyday essentials' delivery shop
Gopuff will power the white-label platform for Uber Eats, which launches in 95 cities this June and expands nationwide in the summer.
By Jeff Wells • May 4, 2021 -
Spencer Platt via Getty Images
Verizon sells media business after struggle to dent digital advertising duopoly
Apollo acquiring the unit behind AOL and Yahoo is another signal that navigating digital media hasn't gotten easier even as the channel now dominates consumer habits.
By Peter Adams • May 3, 2021 -
Permission granted by Ally
Ally reemploys AR for new instant win mobile game
The latest gamified activation from the digital financial services firm demonstrates the power of a dollar while supporting healthcare workers.
By Asa Hiken • April 29, 2021 -
Courtesy of Warner Bros.
How 'Godzilla vs. Kong' is racking up monster views on TikTok
Warner Bros. again tapped agency Movers+Shakers to develop a viral campaign that blends the right mix of creative elements with an understanding of the app's user base.
By Robert Williams • April 29, 2021 -
Courtesy of American Express
American Express touts card membership with 1st global campaign since 2018
The multichannel campaign includes QR codes to drive a direct response and automated content recognition tracking to personalize the experience.
By Robert Williams • April 27, 2021 -
Retrieved from Clubhouse on April 26, 2021
NFL adds audio app Clubhouse to social media lineup for draft
The league continues to bet on social media to engage sports fans, including by renewing its partnership with Snapchat for draft-related content.
By Robert Williams • April 27, 2021 -
Retrieved from Nestlé on August 12, 2020
OpinionThe end of pandemic means major changes for 3 mobile app categories
An analysis of global engagement trends suggests dining, gaming and dating are poised to undergo massive disruptions when life returns to normal, writes MOLOCO's Brian Yoo.
By Brian Yoo • April 26, 2021 -
Courtesy of Domino's Pizza
Domino's resurrects '80s brand icon the Noid to spotlight autonomous delivery
Still dedicated to thwarting the chain's speedy operations, the infamous mascot returned with TV ads, a mobile game tie-in, limited merch and more.
By Peter Adams • April 26, 2021 -
Courtesy of Spotify Media Kit
What the social audio frenzy means for brands seeking new ad channels
Spotify's purchase of Locker Room may provide a model for how trends around social audio develop and the ways in which brands dabble in newer formats.
By Robert Williams • April 22, 2021 -
Courtesy of Expedia.com
Expedia centers rebrand around mobile as post-COVID travel planning arrives
A refreshed app is the focal point of the travel platform's new positioning, which will be supported by its largest marketing spend in more than five years.
By Chris Kelly • April 22, 2021 -
Iven, William. (2014). [Photograph]. Retrieved from Pixabay.
Apple to start enforcing tracking changes next week, priming mobile space for disruption
Some analysts predict the tweaks to Apple's Identifier for Advertisers will cost platforms like Facebook up to billions of dollars in revenue.
By Peter Adams • April 22, 2021 -
Courtesy of Amazon
Amazon launches hair salon to test AR, point-and-learn tech
Offering hair care and styling services while trialing in-store technology, the concept will debut in a two-story shop in London.
By Tatiana Walk-Morris • April 22, 2021 -
Retrieved from Courtyard Marriott on April 21, 2021
Courtyard by Marriott selects Clubhouse for NFL draft chat
In partnership with broadcaster Rich Eisen, the hotel brand becomes the latest company to hop on a buzzy app that is quickly inspiring imitators.
By Chris Kelly • April 22, 2021 -
Courtesy of Facebook
Facebook broadens audio ambitions as Clubhouse, podcasts command spotlight
A slew of updates includes Live Audio Rooms, where public figures can host discussions in a manner akin to Clubhouse, and an in-app Spotify integration.
By Peter Adams • April 20, 2021 -
Retrieved from Snapchat on April 14, 2021
5G promises to unlock wider adoption of AR in marketing
Sixty-one percent of 5G mobile users said augmented reality ads grab their attention more than traditional formats, Ericsson Emodo found in a survey.
By Robert Williams • April 15, 2021 -
Courtesy of Uber
Uber Eats is latest app to tap Stories trend
In early tests, 13% of users who clicked through a restaurant's Stories placed an order in the same session.
By Chris Kelly • April 15, 2021 -
Retrieved from Triller/App Store on December 16, 2020
Triller parent makes 2 acquisitions, names new CEO as content ambitions grow
Buying live sports and entertainment platform FITE TV follows several successful boxing matches on the Triller app.
By Peter Adams • April 15, 2021 -
P&G reportedly testing Chinese workaround to Apple's privacy changes
The CPG giant is the biggest Western company to support the effort to use device fingerprinting to track online audiences in China.
By Robert Williams • April 9, 2021
Previous
