Mobile: Page 43
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Courtesy of Instagram
Instagram debuts tool to help creators earn commission on purchases
The platform seeks to support creators aiming to monetize their audience through brand partnerships, tipping or merchandise sales.
By Tatiana Walk-Morris • June 10, 2021 -
Courtesy of Billie
Billie rewrites classic fairy tales for Pride on Instagram
The series aligns with the razor brand's continued mission to champion all women and dismantle traditional notions around body hair.
By Natalie Black (Koltun) • June 10, 2021 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Eric Thayer via Getty Images
Apple doubles down on privacy, further complicating tracking and targeting
Also previewed at the company's WWDC event was a FaceTime upgrade to help it compete in a videoconferencing market accelerated by the pandemic.
By Chris Kelly • June 10, 2021 -
Courtesy of Domino's Pizza
Domino's revived Noid hops on NFT trend
The pizza brand will auction "Noid's Failed Tools" that appeared in a TV spot that brought back the infamous brand icon for the first time since 1995.
By Chris Kelly • June 8, 2021 -
Courtesy of Colgate-Palmolive Company
Colgate extends wellness push for Hum app with Obé Fitness deal
The dental care brand also introduced a sonic logo this week in another sign of how it is embracing digital channels to engage consumers.
By Natalie Black (Koltun) • June 8, 2021 -
Courtesy of Mars Wrigley
Skittles launches 'QueeR codes' to spotlight LGBTQ creators during Pride
Mars Wrigley-owned Skittles worked with agency ICF Next to commission LGBTQ artists to paint murals that link consumers to content and resources.
By Chris Kelly • June 8, 2021 -
Courtesy of Kraft Heinz Canada
Heinz, Burger King reward Waze users driving at the speed of ketchup
Drivers will receive traffic-activated ads in Waze, and some going 0.045 km per hour will get a digital coupon for an Impossible Whopper.
By Natalie Black (Koltun) • June 7, 2021 -
Retrieved from MillerCoors on June 04, 2021
Coors Banquet nods to 'Smokey and the Bandit' with mobile scavenger hunt
The Molson Coors brewer will share clues and deploy QR codes at specific locations to guide fans on their quest for the keys to a '77 Pontiac Firebird.
By Peter Adams • June 4, 2021 -
Kate Spade released a video as part of the campaign that features dancers in New York, all wearing face masks. The image was retrieved from its video on June 2, 2021.
Kate Spade tests TikTok with cheery summer campaign
New dance-driven creative ties to a hashtag challenge and aligns with the designer brand's broader push toward linking with joy.
By Natalie Black (Koltun) • June 3, 2021 -
Retrieved from Snap on June 03, 2021
Snap prioritizes creators with AR-equipped smart glasses
Before selling the new Spectacles to the public, the company is distributing the device to select creators who make augmented reality Lenses for Snapchat.
By Robert Williams • June 3, 2021 -
Presley Ann via Getty Images
HBO Max dishes on 'Gossip Girl' via Community text app
Fans can text or call a provided phone number to receive exclusive content on the upcoming reboot of the TV show.
By Asa Hiken • June 3, 2021 -
Courtesy of Snap, Inc.
AR's role in shopping poised to swell in next 5 years, Publicis and Snap find
Two in three people who said they would use branded lens for shopping also agree they're likely to purchase after interacting with an AR experience.
By Natalie Black (Koltun) • May 27, 2021 -
Spencer Platt via Getty Images
Location-based ads can rebound despite Apple's privacy changes
As marketers seek to reach consumers on their phones, including iPhone users who aren't opting into tracking, contextual targeting has taken precedence.
By Robert Williams • May 27, 2021 -
Permission granted by Heineken
Heineken deploys mobile ads on Waze to discourage drunken driving
The partnership builds on the brewer's responsible consumption efforts through destination-based messaging and Uber credits.
By Asa Hiken • May 27, 2021 -
Courtesy of McDonald's
McDonald's hypes BTS menu collab with in-app content, merch drop
Building on prior tie-ups with artists like Travis Scott, the chain is looking to extend engagement with fans of the K-pop group through its mobile app.
By Peter Adams • May 26, 2021 -
Courtesy of Afterpay
Afterpay leverages e-commerce success and Rebel Wilson in first global campaign
The buy now, pay later brand that experienced a 112% jump in sales last year launched its first-ever U.S. TV spots, along with other multichannel creative.
By Asa Hiken • May 25, 2021 -
Courtesy of SiriusXM
TikTok strikes audio deal with SiriusXM to expand reach as music tastemaker
A dedicated TikTok Radio channel will emulate the experience of the app's scrolling "For You" page and spotlight diverse creators and trends.
By Peter Adams • May 24, 2021 -
Drew Angerer via Getty Images
How brands like HP make strides on TikTok thanks to its bespoke brand safety solution
Executives discussed how the platform's partnership with OpenSlate helps advertisers during a virtual session at the Brand Safety Summit North America.
By Chris Kelly • May 21, 2021 -
Courtesy of Poshmark
Poshmark, Snap team up on social shopping experience
The partnership lets users explore curated Poshmark products and attend virtual shopping events within the Snapchat app.
By Tatiana Walk-Morris • May 20, 2021 -
Courtesy of Hyundai
Car brands embrace buzzy mobile media to reach millennial cord-cutters
The group has become a key demographic for carmakers, which are now opting for virtual launches and AR demos instead of glitzy auto expos of the past.
By Robert Williams • May 20, 2021 -
Courtesy of Google
Google boosts e-commerce push with new tech, Shopify partnership
New mobile-first rollouts announced at this year's I/O conference seek to attract marketers as consumers continue to flock to e-commerce.
By Asa Hiken • May 20, 2021 -
Courtesy of IKEA
Ikea evokes vacation-inspired home renovations with Pinterest quiz
After answering three questions from a chatbot, shoppers will receive a personalized Pinterest board of design tips and product recommendations.
By Natalie Black (Koltun) • May 20, 2021 -
Permission granted by Lyft
Lyft depicts reopening learning curve in 'How to Human' ads
A new campaign shows riders en route to an overdue haircut, running late for an in-person meeting and fumbling for words when interacting with a driver for the first time in a while.
By Natalie Black (Koltun) • May 19, 2021 -
Retrieved from Instagram on May 18, 2021
What's old is new: Brands craving connection with consumers turn to livestreaming
Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success.
By Maria Monteros • May 19, 2021 -
Permission granted by Gameloft
Lamborghini builds brand with mobile esports competition
The global tournament will let players race with a video game version of Lamborghini's Essenza SVC12 sports car.
By Asa Hiken • May 13, 2021
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