Mobile: Page 73

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    Courtesy of Bomb Pop
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    Bomb Pop blasts off on social to win over tweens

    With the #NotOneThing campaign, the brand of frozen dessert aims to reach tweens on digital media platforms such as TikTok, Twitch and SoundCloud.

    By • June 2, 2020
  • Combined logo image from Zynga's acquisition of Peak retrieved by Mobile Marketer on June 1, 2020
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    Retrieved from Zynga on June 01, 2020
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    Zynga snaps up developer Peak for $1.8B as mobile gaming surges

    The massive deal follows AppLovin's acquisition of Machine Zone last month and as gaming usage soars among homebound consumers.

    By • June 1, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    Courtesy of Bumble
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    HBO Max matches with Bumble on virtual date giveaway

    The streaming platform is offering a preview of the Anna Kendrick-starring series "Love Life" and a $20 food delivery gift card for a virtual date.

    By • June 1, 2020
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    Courtesy of Bubly
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    Bubly launches TikTok, Instagram campaign to show #UnstoppablePride

    PepsiCo's brand of flavored seltzer launched its Pride campaign after pausing due to the importance of "current conversations happening across America."

    By • Updated June 18, 2020
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    Retrieved from Facebook on June 01, 2020
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    Facebook's Venue makes live TV events more social, starting with NASCAR

    The app lets fans interact with expert commentators including journalists, athletes or "fan-analysts" who host a mobile gathering spot.

    By • June 1, 2020
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    Sensor Tower
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    Mobile data surges 75% amid jump in video streaming

    Social media, video conferencing and over-the-top video apps drove the increased time spent on mobile devices, researcher NPD Group found.

    By • May 29, 2020
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    Retrieved from General Mills on May 29, 2020
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    Fruit by the Foot hosts speed-eating challenge on YouTube Live

    The General Mills brand's virtual tournament is inspired by the internet meme showing people unrolling the snack and eating it as quickly as possible with no hands.

    By • May 29, 2020
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    Retrieved from TikTok on May 27, 2020
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    TikTok streams educational videos for homebound viewers

    A new #LearnOnTikTok program follows the formation of the platform's $50 million Creative Learning Fund that supports producers of instructional videos.

    By • May 29, 2020
  • DoorDash immerses Snapchat users in AR restaurants
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    Courtesy of DoorDash
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    DoorDash immerses Snapchat users in AR restaurants

    Users can place themselves in virtual interiors from Baskin Robbins, Buffalo Wild Wings, Cheesecake Factory, Chili's and Outback Steakhouse.

    By • May 29, 2020
  • Dunkin' declares support for The Donut Party in nod to election year
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    Courtesy of Dunkin'
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    Dunkin' declares support for The Donut Party in nod to election year

    A sweepstakes element of the campaign has been canceled "with respect to recent events," a spokesperson confirmed.

    By Dianna Christie • Updated June 3, 2020
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    Getty Images
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    Record digital ad revenue preceded slowest quarter in a decade, IAB finds

    With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years.

    By • May 29, 2020
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    Tracy Le Blanc / Pexels
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    Consumers want social ads to show return to normalcy, study says

    Half of consumers worldwide said they had bought an item they saw in a social ad in the prior 30 days.

    By • May 28, 2020
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    Instagram
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    Instagram IGTV video ads arrive as part of monetization push for influencers

    Several new features come as Instagram reports creators of videos on Instagram Live recently saw a 70% increase in views.

    By • May 28, 2020
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    Retrieved from Tastemade on May 28, 2020
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    Hyundai hits the road with 4-part series on Tastemade

    Featuring the carmaker's SUV line, episodes of "The Un-Adventurers" tell the story of a person who leaves their home state for the first time to embark on a road trip.

    By • May 28, 2020
  • Burger King celebrates its front line workers by projecting customer thank yous
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    Courtesy of Burger King
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    Burger King celebrates employees with customer thank yous

    More than 5,000 customers left messages of gratitude to the fast food chain's workers while placing orders in the mobile app.

    By Dianna Christie • May 28, 2020
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    Permission granted by Quibi
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    WSJ: PepsiCo, Taco Bell, Walmart look to renegotiate terms with Quibi as streamer's problems mount

    A push for flexibility from blue-chip advertisers comes as the mobile platform tries to correct course, including by opening casting to TVs.

    By • May 27, 2020
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    Alok Sharma / Pexels
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    Instant messaging will reach 4.3B users in 2020

    Digital payments will be key in maintaining growth as the pandemic subsides, giving people a reason to stick with instant messaging apps.

    By • May 27, 2020
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    Retrieved from TikTok on May 27, 2020
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    TikTok sees 10x surge in April with in-app revenue of $78M

    The social video app was the highest-earning non-game app last month, overtaking YouTube, Sensor Tower found.

    By • May 27, 2020
  • NYX plans virtual Pride march on Instagram
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    Courtesy of NYX
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    NYX plans virtual Pride march on Instagram

    To join the L'Oréal-owned brand's effort, users can post photos of themselves decorated with a "Proud Allies" filter and using the #proudalliesforall hashtag.

    By • May 27, 2020
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    Retrieved from Kroger on August 26, 2019
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    Instacart starts self-serve ad platform to connect brands with shoppers

    Procter & Gamble, Unilever and PepsiCo are among the brands that have tested the ad platform in the past two months, MediaPost reported.

    By • May 27, 2020
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    Spotify
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    Where ad spending is thriving during COVID-19, including a few surprises

    Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens?

    By Shane Schick • May 27, 2020
  • Scandit press kit shot of its mobile solutions in action retrieved by Marketing Dive on May 26, 2020
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    Courtesy of Scandit
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    Scandit secures $80M in funding as COVID-19 drives demand for contactless mobile tech

    Areas like click-and-collect are booming, pushing retailers and supply chain companies to invest in tech that can meet the demand in a safe manner.

    By • May 26, 2020
  • Lafe's offers first promotion on Ibotta cash-back app
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    Courtesy of Lafe's
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    Lafe's offers first promotion on Ibotta cash-back app

    Walmart, ShopRite, Stop & Shop, Giant Food and HEB stores are participating in the promotion for Ibotta users.

    By • May 26, 2020
  • Samsung Galaxy S20+ outsells all other 5G phones, study says
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    Courtesy of Samsung
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    Samsung Galaxy S20+ outsells all other 5G phones, study finds

    5G is forecast to reach a tipping point by 2023, when most phones will be equipped with the tech, helping to drive consumption of bandwidth-intensive content for mobile marketers.

    By • May 26, 2020
  • Benefit Cosmetics unveils AR try-on for eyebrow makeup in WeChat
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    Courtesy of Perfect Corp.
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    Benefit Cosmetics brings AR try-on to WeChat

    Beauty shoppers on mobile can sample eyebrow shapes before booking an appointment at a Benefit BrowBar, where a stylist will help to recreate the look.

    By • May 26, 2020