90% of marketers see revenue impact from social media, survey says

However, 53% of marketers have trouble proving the value of social media and 31% struggle to secure budget for it.

By Robert Williams • May 7, 2019

Study: Influencers, social media ads drive direct sales while voice lags

Data security concerns and difficulty comparing products hinder growth in voice-powered shopping.

By Robert Williams • May 7, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

EMarketer: Programmatic video ad spend accelerates on strength in CTV, OTT

A boost in programmatic spending on connected TV, over-the-top video and social video ads caused the researcher to revise a previous forecast.

By Barry Levine • May 7, 2019

Mercedes-Benz revs up Instagram AR filters in millennial campaign

Fans who follow the car brand's Instagram account can decorate their photos with digital filters inspired by the Tokyo night scenes in an accompanying video.

By Robert Williams • May 6, 2019

Feud for thought: the rise of brand banter on social media

Stoking an online rivalry has the potential for explosive media attention, but before you begin, consider these tips by digital agency PMG​'s Erica Aveard and Katie Friedman.

By Erica Aveard and Katie Friedman • May 6, 2019

Comic Dive: The Right Brew

While some brands tie efforts to current TV shows or nostalgic classics, Heineken is banking on the enduring buzz for a streaming favorite to push a new beer.

By John Hazard • May 3, 2019

Cars.com extends Tinder-like services to match salespeople, potential customers

Salespeople who have already been matched through the new tech tool reported an 89% higher close rate than they saw previously.

By Barry Levine • May 3, 2019

Denny's promotes brand revamp in multicultural push

In addition to its tech-focused overhaul geared toward millennials, a new multimedia campaign will target African-American and Hispanic diners.

By Lauren Manning • May 2, 2019

Hemp company DiemCBD preps AR app for NASCAR's Coca-Cola 600 race

The mobile game lets players at the event collect virtual coins for discounts and freebies on products infused with CBD.  

By Robert Williams • May 2, 2019

Coca-Cola lets mobile users unlock prizes with 'Sip & Scan' packaging

The beverage giant is ramping up its first new summer campaign in six years by transforming bottles with peel-away wristbands.

By Robert Williams • May 2, 2019

Foot Locker, Champion team up for esports apparel, in-store competition and streaming

Five esports teams will compete in a tournament on May 18 that will be streamed on Twitch.

By Barry Levine • May 2, 2019

Facebook revamps apps with more DTC features while stressing privacy

Influencer sales features and lead-generation tools in Messenger come as the social giant prioritizes private groups and visual stories over the News Feed.

By Robert Williams • May 1, 2019

Facebook's new competition-based ad metrics are what we've always needed

With the social giant's latest quality, engagement and conversion ranking metrics, we're finally headed toward transparent ad performance, Dropkick Ads CEO Orlando Rios writes.

By Orlando Rios • May 1, 2019

How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future

At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.

By Peter Adams • May 1, 2019

IAB: Brands will boost spending on video content by 25% in 2019

About half of this year's video spend will be devoted to original content.

By Barry Levine • April 30, 2019

Twitter expands livestream video lineup with NFL, MTV, Univision and more

For the first time, the platform is also collaborating with The Wall Street Journal and Time magazine on original content.

By Robert Williams • April 30, 2019

'Avengers' movie triggers massive jump in social chatter, study says

Along with Marvel Studios, Audi, Coca-Cola, McDonald's and Mastercard snagged the most mentions among brand tie-ins with the blockbuster movie, Talkwalker found.

By Robert Williams • April 30, 2019

Demographic targeting: How different generations use mobile apps

Understanding how different generations use smartphones helps advertisers optimize campaigns for more personalized content, writes Smaato CRO Glenn Fishback.

By Glenn Fishback • April 30, 2019

Study: Instagram sponsored posts surge 150%

As influencer marketing evolves, a wider variety of content formats are being used, including Stories, videos and carousel posts.

By Robert Williams • April 30, 2019

Hardee's celebrates meat-only sandwich by planting 10M vegetables

The QSR brought back a popular roast beef sandwich with its tongue-in-cheek "Save the Veggies" campaign.

By Chris Kelly • April 30, 2019

Sargento delivers 'world's slowest pizza' to unveil aged cheese line

To spotlight the launch and highlight the aging process, the cheese brand will deliver free pizzas in four to 18 months.

By Laura Klepacki • April 29, 2019

Shopify adds Facebook dynamic ads, Snapchat Story Ads

Merchants now have a broader selection of marketing tools to reach consumers who have shifted their viewing habits to social media.

By Robert Williams • April 29, 2019

Snap plans premium 6-second ad inventory for biggest Discover shows

Non-skip placements will be available for shows with the strongest engagement and comes as viewing time on Snapchat has tripled.

By Robert Williams • April 29, 2019

Tostitos, Avocados From Mexico team for experiential Cinco de Mayo promotion

Street teams will rove around New York City with table-side guacamole carts to distribute brunch-inspired snacks.

By Dianna Christe • April 26, 2019

NBCUniversal game app drops episodic, interactive adventures

The free-to-play games have stories based on shows like "Saved by the Bell," "Vanderpump Rules" and "Law & Order."

By Robert Williams • April 26, 2019