Social Media: Page 120
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Marc Jacobs Beauty taps makeup guru as first 'global artistry advisor'
Nikkie de Jager will become part of the product development process, highlighting how influencer relationships with brands are evolving.
By Erica Sweeney • Jan. 28, 2019 -
Study: Super Bowl ad reveals fail to gain traction on social media
While ad reveals aren't driving much chatter, a new report shows Pizza Hut's expansion of beer delivery has spurred more than 125,000 shares.
By Robert Williams • Jan. 28, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
American Eagle hands creative control to Gen Zers for spring campaign
Cast members were discovered on social media and then photographed themselves in a series of self-portraits using iPhones and disposable cameras.
By Erica Sweeney • Jan. 28, 2019 -
Tostitos dips into unofficial world record with 53-hour Super Bowl livestream
Current and former NFL players will show off their "chipping and dipping" skills during the livestream to celebrate the Super Bowl's 53rd year.
By Erica Sweeney • Jan. 28, 2019 -
Will Facebook's bold play to unify Instagram, WhatsApp and Messenger pay off?
While the apps will still exist as standalone services, their infrastructure will be integrated, doubling as both a privacy consideration and potential move by Facebook to shore up a larger stake of the growing messaging market.
By Peter Adams • Jan. 28, 2019 -
Frank's RedHot spices up Super Bowl campaign with Twitter contest
Instead of running a pricey TV spot, Frank's asks viewers to tweet a chili pepper emoji and special hashtag during other brands' ads.
By Natalie Black (Koltun) , Robert Williams • Jan. 28, 2019 -
Honda teams with Twitch and esports pros Team Liquid
The partnership features a customized fleet of cars, jersey placements, a video series, charity tournaments, Reddit AMAs and more.
By Robert Williams • Jan. 25, 2019 -
75% of search shopping impressions occur on mobile, Kenshoo finds
Growth in advertising on Amazon spurred a fivefold jump in e-commerce ad spending.
By Robert Williams • Jan. 25, 2019 -
Puma steps up social justice mission with Meek Mill
The athletics line will be the exclusive brand partner of Reform Alliance, an organization for criminal justice system reform backed by Mill, Jay-Z and the CEO of Kraft Group.
By Corinne Ruff • Jan. 25, 2019 -
Taco Bell cooks up faux movie trailer for Nacho Fries' comeback
The campaign includes running the spot in theaters, printing movie posters and creating special "For Your Consideration" media kits.
By Erica Sweeney • Jan. 25, 2019 -
Coca-Cola's big game spot will celebrate diversity immediately before national anthem
Fans can share selfies on social media honoring what makes them different, some of which will be added into an Instagram mural during the Super Bowl.
By Erica Sweeney • Jan. 25, 2019 -
Expensify drops scannable 2 Chainz music video in Super Bowl lead-up
Viewers can scan the receipts featured in the commercial to win prizes around the big game.
By Robert Williams • Jan. 25, 2019 -
White Castle offers to cater first 'Slider Summit' in DC amid government shutdown
Furloughed federal employees can also get a free combo meal at the fast-food chain on Jan. 29.
By Erica Sweeney • Jan. 25, 2019 -
Facebook's new brand safety certification promises advertisers more control
Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified.
By Erica Sweeney • Jan. 25, 2019 -
HBO serves CBD lattes for new season of 'High Maintenance'
Last weekend's activations in Brooklyn and Venice Beach turned 1,000 free drinks into around 112,000 impressions.
By Erica Sweeney • Jan. 24, 2019 -
Kantar: US ad spend reached $151B in 2018, a 4.1% jump
Procter & Gamble remained the top advertiser in 2018 while Amazon increased its ad spend by 72.5%.
By Erica Sweeney • Jan. 24, 2019 -
Giant Foods launches health-focused podcast
"Nutrition Made Easy!" will feature the grocer's registered dietitians and nutritionists as the chain continues to explore ways to connect with shoppers.
By Jessica Dumont • Jan. 24, 2019 -
LinkedIn's new targeting tool tailors campaigns to match users' interests
Interest Targeting could help marketers drive greater brand awareness by delivering more relevant ad content.
By Erica Sweeney • Jan. 23, 2019 -
Devour's 'uncensored' food porn spot drops ahead of Super Bowl
Along with the in-game cut, the Kraft Heinz brand will host a "seductive" hotline, an activation with Barstool Sports and a sweepstakes.
By Erica Sweeney • Jan. 23, 2019 -
MillerCoors names former Kraft Heinz exec as first-ever female CMO
Michelle St. Jacques will take over on Feb. 4 as MillerCoors ramps up its digital and non-traditional marketing strategy.
By Erica Sweeney • Jan. 22, 2019 -
Column
Comic Dive: Taste the Rainbow on Broadway
For the second straight year, Skittles drums up excitement around the Super Bowl without buying an expensive TV ad during the game.
By John Hazard and Lisa Burdige • Jan. 22, 2019 -
Facebook tests teen-focused video meme feed
"LOL" displays carousels of video clips that are algorithmically curated based on a user's tastes.
By Robert Williams • Jan. 22, 2019 -
Oreo snacks on AR with Snapchat lenses, digital stickers
Mobile users can scan Snapcodes on special packaging to unlock cookie-themed content.
By Robert Williams • Jan. 22, 2019 -
Record-setting fines on deck as privacy regulators get more aggressive with Google, Facebook
A fine against Google is the largest imposed under GDPR while the FTC is mulling record-setting penalties for Facebook.
By Erica Sweeney • Jan. 22, 2019 -
Study: Kendall Jenner's Proactiv reveal stirs teen buzz
The reality star's "most raw story" about having acne hit home with U.S. teens.
By Robert Williams • Jan. 18, 2019
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