Study: Kendall Jenner's Proactiv reveal stirs teen buzz

The reality star's "most raw story" about having acne hit home with U.S. teens.

By Robert Williams • Jan. 18, 2019

Pringles returns to Super Bowl with smart speaker spot, on-demand delivery

Fans from the final two teams' cities will be able to tweet for a chance to win a free "Flavor Stack" delivery via the platform Fooji.

By Robert Williams • Jan. 18, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

PepsiCo zeroes in on music theme with star-studded Bubly, Doritos Super Bowl teases

Michael Bublé gets confused by the fledgling sparkling water brand, while Chance the Rapper and the Backstreet Boys help to intro a new chip variety. 

By Erica Sweeney • Jan. 18, 2019

Burger King customers can trade McDonald's MacCoins for Big King XL sandwich

In another attempt at "flame-grilling the competition," Burger King plays into the confusion that its rival's 2018 MacCoin campaign caused consumers.

By Erica Sweeney • Jan. 18, 2019

Taco Bell's 'leaked memo' reveals return of Nacho Fries, free giveaway

Starting "Fryday," select "fryologists" in 10 cities will surprise fans by giving out the popular but limited menu item before its official return.

By Erica Sweeney • Jan. 18, 2019

Verizon goes long with far-reaching Super Bowl marketing play

CCO Andrew McKechnie talked to Marketing Dive about building a "media wave," including through a 30-minute documentary, for the brand's emotional campaign around NFL stars who were saved by first responders.

By Peter Adams • Jan. 18, 2019

Acura takes Facebook Instant Games for a spin

"ILX Total Control" takes drivers on a 360-degree virtual drive that responds to the motions of a smartphone.

By Robert Williams • Jan. 17, 2019

Gillette's #MeToo-inspired ad sparked social media outcry — here's what the numbers say

While the campaign has proved divisive, an analysis found that 79.6% of viewers liked the ad shortly after it debuted, and 51.4% believed it could bring change to the industry.

By Erica Sweeney • Jan. 17, 2019

Cole Haan delivers style advice on Forbes with influencer video series

"Changemakers" is an episodic mobile- and social-first series that shows how the fashion brand fits into millennials' lifestyles.

By Robert Williams • Jan. 16, 2019

App Annie: WhatsApp overtakes Facebook as social giant's top app

While WhatsApp climbed ahead due to high usage in emerging markets, it was absent from the top 10 list for the U.S.

By Robert Williams • Jan. 16, 2019

Planters' Super Bowl debut will star Mr. Peanut and an unnamed celebrity

The news comes as the Kraft Heinz snack works to beef up its marketing, with some positive early results.

By Erica Sweeney • Jan. 16, 2019

Kraft opens pop-up to give free food to government workers during shutdown

The store, which will be open for five days, will offer company products such as macaroni and cheese, salad dressing, mayonnaise and BBQ sauce.

By Lillianna Byington • Jan. 16, 2019

Natural Light and Cash App kick off Super Bowl contest to offset student debt

Fans can enter by sharing their game-viewing party plans on Twitter, Instagram or Facebook with special hashtags.

By Natalie Black (Koltun) , Robert Williams • Jan. 16, 2019

Stories accounted for 1 in 3 sponsored Instagram posts last year, analysis finds

Influencer marketing grew 39% on the platform despite mounting scrutiny, and was bolstered by women, millennials and micro-influencers.

By Peter Adams • Jan. 15, 2019

Tencent readies voice assistant for WeChat

The company also wants to boost the monetization of advertising on its Mini Programs platform.

By Robert Williams • Jan. 15, 2019

Study: Social video ads are key as mobile dominates millennial, Gen Z viewing

More than half of younger generations who enjoy social video ads have purchased something right after watching them, Wibbitz found.

By Robert Williams • Jan. 15, 2019

Comic Dive: Symbol-only Brands? Priceless

Mastercard dropped the name from its logo, but can it join the ranks of iconic symbol-only brands?

By John Hazard and Lisa Burdige • Jan. 15, 2019

Sparkling Ice refreshes brand with voice-powered drink recipes

The "Sparkling IceMaker" app for Amazon Alexa and Google Assistant serves up cocktail tips based on what a user has in stock.

By Robert Williams • Jan. 15, 2019

Columbia Sportswear, other brands chime in on government shutdown in new messaging

The outdoor apparel and gear brand as well as competitors REI and The North Face are taking a stance on the impact of the shutdown on national parks.

By Erica Sweeney • Jan. 14, 2019

Skittles will stage a Broadway musical on Super Bowl Sunday

"Skittles Commercial: The Broadway Musical" will feature original music and a 17-member cast — including a yet-to-be-named celebrity.

By Erica Sweeney • Jan. 14, 2019

How Avocados from Mexico reaches 'Nuevas Latinas' with bilingual optimization

An interactive digital ad strategy was designed to let bilingual consumers engage with the content in the language of their choosing.

By Dianna Christe • Jan. 14, 2019

DoorDash hits the airwaves with first national ad campaign

Through March 31, DoorDash ads will air on TV, digital and social channels featuring prominent partners like Wendy's, Chipotle and The Cheesecake Factory.

By Kristine Sherred • Jan. 14, 2019

Study: Mobile garners 50% of holiday search budgets as campaign costs rise

Mobile search engine marketing CPC rates were 57% higher on the five key shopping days around Thanksgiving weekend.

By Robert Williams • Jan. 11, 2019

Report: Amazon offers influencers commissions up to 10%

Amazon is reportedly expanding its influencer marketing program, including by running Instagram ads to target creators.

By Erica Sweeney • Jan. 11, 2019

Taco Bell's new billboard dispenses nacho cheese

Next week's activation in Toronto will promote the launch of the Nacho Cheese Naked Chicken Chalupa.

By Erica Sweeney • Jan. 11, 2019