Study: Super Bowl ad reveals fail to gain traction on social media

While ad reveals aren't driving much chatter, a new report shows Pizza Hut's expansion of beer delivery has spurred more than 125,000 shares.

By Robert Williams • Jan. 28, 2019

American Eagle hands creative control to Gen Zers for spring campaign

Cast members were discovered on social media and then photographed themselves in a series of self-portraits using iPhones and disposable cameras.

By Erica Sweeney • Jan. 28, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Tostitos dips into unofficial world record with 53-hour Super Bowl livestream

Current and former NFL players will show off their "chipping and dipping" skills during the livestream to celebrate the Super Bowl's 53rd year.

By Erica Sweeney • Jan. 28, 2019

Will Facebook's bold play to unify Instagram, WhatsApp and Messenger pay off?

While the apps will still exist as standalone services, their infrastructure will be integrated, doubling as both a privacy consideration and potential move by Facebook to shore up a larger stake of the growing messaging market.

By Peter Adams • Jan. 28, 2019

Frank's RedHot spices up Super Bowl campaign with Twitter contest

Instead of running a pricey TV spot, Frank's asks viewers to tweet a chili pepper emoji and special hashtag during other brands' ads.

By Natalie Black (Koltun) , Robert Williams • Jan. 28, 2019

Honda teams with Twitch and esports pros Team Liquid

The partnership features a customized fleet of cars, jersey placements, a video series, charity tournaments, Reddit AMAs and more.

By Robert Williams • Jan. 25, 2019

75% of search shopping impressions occur on mobile, Kenshoo finds

Growth in advertising on Amazon spurred a fivefold jump in e-commerce ad spending.

By Robert Williams • Jan. 25, 2019

Puma steps up social justice mission with Meek Mill

The athletics line will be the exclusive brand partner of Reform Alliance, an organization for criminal justice system reform backed by Mill, Jay-Z and the CEO of Kraft Group.

By Corinne Ruff • Jan. 25, 2019

Taco Bell cooks up faux movie trailer for Nacho Fries' comeback

The campaign includes running the spot in theaters, printing movie posters and creating special "For Your Consideration" media kits.

By Erica Sweeney • Jan. 25, 2019

Coca-Cola's big game spot will celebrate diversity immediately before national anthem

Fans can share selfies on social media honoring what makes them different, some of which will be added into an Instagram mural during the Super Bowl.

By Erica Sweeney • Jan. 25, 2019

Expensify drops scannable 2 Chainz music video in Super Bowl lead-up

Viewers can scan the receipts featured in the commercial to win prizes around the big game.

By Robert Williams • Jan. 25, 2019

White Castle offers to cater first 'Slider Summit' in DC amid government shutdown

Furloughed federal employees can also get a free combo meal at the fast-food chain on Jan. 29.

By Erica Sweeney • Jan. 25, 2019

Facebook's new brand safety certification promises advertisers more control

Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified.

By Erica Sweeney • Jan. 25, 2019

HBO serves CBD lattes for new season of 'High Maintenance'

Last weekend's activations in Brooklyn and Venice Beach turned 1,000 free drinks into around 112,000 impressions.

By Erica Sweeney • Jan. 24, 2019

Kantar: US ad spend reached $151B in 2018, a 4.1% jump

Procter & Gamble remained the top advertiser in 2018 while Amazon increased its ad spend by 72.5%.

By Erica Sweeney • Jan. 24, 2019

Giant Foods launches health-focused podcast

"Nutrition Made Easy!" will feature the grocer's registered dietitians and nutritionists as the chain continues to explore ways to connect with shoppers.

By Jessica Dumont • Jan. 24, 2019

LinkedIn's new targeting tool tailors campaigns to match users' interests

Interest Targeting could help marketers drive greater brand awareness by delivering more relevant ad content.

By Erica Sweeney • Jan. 23, 2019

Devour's 'uncensored' food porn spot drops ahead of Super Bowl

Along with the in-game cut, the Kraft Heinz brand will host a "seductive" hotline, an activation with Barstool Sports and a sweepstakes.

By Erica Sweeney • Jan. 23, 2019

MillerCoors names former Kraft Heinz exec as first-ever female CMO

Michelle St. Jacques will take over on Feb. 4 as MillerCoors ramps up its digital and non-traditional marketing strategy.

By Erica Sweeney • Jan. 22, 2019

Comic Dive: Taste the Rainbow on Broadway

For the second straight year, Skittles drums up excitement around the Super Bowl without buying an expensive TV ad during the game.

By John Hazard and Lisa Burdige • Jan. 22, 2019

Facebook tests teen-focused video meme feed

"LOL" displays carousels of video clips that are algorithmically curated based on a user's tastes.

By Robert Williams • Jan. 22, 2019

Oreo snacks on AR with Snapchat lenses, digital stickers

Mobile users can scan Snapcodes on special packaging to unlock cookie-themed content.

By Robert Williams • Jan. 22, 2019

Record-setting fines on deck as privacy regulators get more aggressive with Google, Facebook

A fine against Google is the largest imposed under GDPR while the FTC is mulling record-setting penalties for Facebook.

By Erica Sweeney • Jan. 22, 2019

Study: Kendall Jenner's Proactiv reveal stirs teen buzz

The reality star's "most raw story" about having acne hit home with U.S. teens.

By Robert Williams • Jan. 18, 2019

Pringles returns to Super Bowl with smart speaker spot, on-demand delivery

Fans from the final two teams' cities will be able to tweet for a chance to win a free "Flavor Stack" delivery via the platform Fooji.

By Robert Williams • Jan. 18, 2019