Social Media: Page 126
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Retail advertisers increased Facebook spend heading into Thanksgiving, study finds
Retail advertisers spent $629 million on national TV ads from Oct. 29 to Nov. 25, a 4% drop from last year, Kantar Media found.
By Erica Sweeney • Nov. 30, 2018 -
Column
Campaign Trail: Spotify shoots for holiday 3-peat; Stonyfield nods to 'Parks & Rec'; 'Viva La Vulva'
The streaming platform unwraps more data-driven billboards, while a yogurt maker fights against soccer fields sprayed with pesticides and a feminine-care brand gets provocative.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Nov. 30, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Terra turns veggie chips into paints, delivering 16x higher engagement rate on Instagram
High engagement rates for the effort across Instagram and Facebook show the efficacy of creative that reinforces a brand's identity while also matching the style of user-generated content.
By Chris Kelly • Nov. 29, 2018 -
Unilever's Lynx spins Snapchat ad views into charitable donations
The CPG giant will donate to anti-bullying organization Ditch the Label every time a viewer swipes up on the video ad.
By Robert Williams • Nov. 29, 2018 -
Gap's Hill City brand connects social and programmatic ads via offline data
The label is an early adopter of Amobee's expanded partnership with Oracle Data Cloud that uses offline purchase data to boost media planning across social and programmatic.
By Erica Sweeney • Nov. 29, 2018 -
Amazon supports Giving Tuesday with Alexa-powered product donations
The campaign is the first time users can donate an item to charity using the voice assistant.
By Robert Williams • Nov. 28, 2018 -
Under Armour laces up influencer-hosted IGTV series
"UA Icon Creator Collabs" combines sneakerhead culture with the art world in long-form videos.
By Robert Williams • Nov. 28, 2018 -
Mobile shopping campaigns and dynamic product ads show strong Black Friday growth, study says
Marketers invested more heavily in shopping-friendly mobile ad units for the holiday weekend, driving rates down for cost-per-click and up for conversions.
By Robert Williams • Nov. 28, 2018 -
Q&A
Abuelo's CMO dishes on social influencers and scooping up the growing Gen Z market
The Tex-Mex chain's Renae Scott discusses influencer marketing's challenges and opportunities and what success looks like, in an interview with Mobile Marketer.
By Jacqueline Renfrow • Nov. 28, 2018 -
Column
Comic Dive: Delay, Deny, Deflect — So What?
Despite bombshell reports and seemingly endless controversies, marketers have yet to pull their ad dollars from Facebook.
By John Hazard and Lisa Burdige • Nov. 28, 2018 -
Hollywood Reporter: YouTube to scale back originals, double down on ad-supported video
The platform will soon stop distinguishing between ad-supported and ad-free programming and is working on deals to let viewers watch original shows without paying.
By Erica Sweeney • Nov. 28, 2018 -
Study: 93% of influencer campaigns use Instagram
Instagram Stories' presence in influencer campaigns grew 60% last quarter.
By Robert Williams • Nov. 27, 2018 -
Nike tugs on heartstrings with 'My Crazy Dream' IGTV series
Videos that inspire viewers could spur positive brand associations and resonate better on the Instagram platform than overt product ads.
By Natalie Black (Koltun) , Robert Williams • Nov. 27, 2018 -
Hardee's wants Tinder users to swipe right for chicken tender deal
As the chain sets a marketing path separate from sibling brand Carl's Jr., it also leans on celebrities in new ads around the quality of its food.
By Erica Sweeney • Nov. 27, 2018 -
CNBC: Facebook Watch adjusts focus to older audiences as millennials, teens prove elusive
The ostensible YouTube competitor hasn't gained legs with advertisers either, and Facebook is now reportedly in talks with multiple media companies about content targeting an older crowd.
By Erica Sweeney • Nov. 27, 2018 -
Sports streaming platform DAZN plans new integrated ad model, WSJ reports
Instead of the repetitive ads that run on TV broadcasts, the service will focus on sponsored content and product placement for advertisers.
By Erica Sweeney • Nov. 26, 2018 -
Cheddar: Snap reboots Spectacles with AR effects
Despite disappointing sales of the headset, the company appears undeterred in its long-term goal of expanding AR imagery beyond the confines of a small screen.
By Robert Williams • Nov. 26, 2018 -
Deep Dive
Relive the year's 6 biggest brand fails — they carry important lessons for marketers
From Cambridge Analytica to Papa John's founder fallout, corporate missteps captured public attention and heaps of criticism in a year when the lines between brand and politics continued to blur.
By Peter Adams • Nov. 26, 2018 -
Gucci designs emoji fashions for chat startup Genies
The Italian fashion giant is the exclusive provider of virtual luxury clothing and accessories for the celebrity-backed chat app.
By Robert Williams • Nov. 21, 2018 -
YouTube to stream 'The Lego Movie' within trailer ad for upcoming sequel
In a new ad opportunity on the platform, anyone viewing the trailer for the new Lego movie on Nov. 23 can screen the full-length original film.
By Erica Sweeney • Nov. 21, 2018 -
Column
Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend
A very special Thanksgiving edition has our editors examining a health-focused holiday push, a scathing critique of a poultry maker and one brand getting started early on the Super Bowl.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Nov. 21, 2018 -
Taco Bell (sort of) resurrects London's Big Ben with distinctive, branded chime
The famous tower has been under construction and silent for more than a year, giving the marketer an opportunity to promote four new locations in the city.
By Erica Sweeney • Nov. 21, 2018 -
Chili's taps into online pop-up trend with limited Cyber Monday merch
The brand's team of designers shared sneak peeks of the gear on social media, including a T-shirt inspired by a popular episode of "The Office."
By Erica Sweeney • Nov. 21, 2018 -
Snap opens certification program for AR creators
Lens development was once limited to its in-house agency, but the company has gradually opened the platform to brands and agencies.
By Robert Williams • Nov. 20, 2018 -
Instagram clamps down on fake followers, 'inauthentic activity'
Parent company Facebook is working to clean up its social platforms from nefarious schemes.
By Robert Williams • Nov. 20, 2018
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