Social Media: Page 127
-
Travel + Leisure magazine debuts local-focused show on IGTV
This is the first of 10 that magazine publisher Meredith will develop for the platform.
By Robert Williams • Nov. 20, 2018 -
Papa Murphy's bakes 'thumb-stopping' cues into 100 pieces of social creative
The "Bake It Up a Notch" campaign racked up 1.2 million organic impressions and surpassed benchmarks on Twitter by 29 times.
By Robert Williams • Nov. 20, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Covergirl plans Black Friday opening for experiential-focused flagship store
Interactive elements, including an AI-powered greeter, AR glam stations and selfie backdrops could draw crowds during the Thanksgiving weekend.
By Erica Sweeney • Nov. 20, 2018 -
Column
Comic Dive: Half-Baked Thanksgiving Turkeys
This holiday season, poultry producers are stuffing their campaigns with QR codes, emoji and voice activations — but no fresh ideas.
By John Hazard and Lisa Burdige • Nov. 20, 2018 -
Secret demands equal pay for women in star-studded music video
The P&G brand teamed with Ladies Get Paid and co-working space The Wing to provide women with resources like a downloadable toolkit and workshops.
By Erica Sweeney • Nov. 20, 2018 -
Deep Dive
Will brands make Gen Z's naughty or nice list?
Gen Z defies easy categorization, but that's unlikely to deter marketers from trying to engage these influential consumers during the crucial shopping season.
By Jacqueline Renfrow • Nov. 19, 2018 -
YouCam Makeup blends AI, AR for Beauty 3.0
Perfect Corp. released the next generation of the app with a promise to provide more personalized and accurate virtual try-ons.
By Dan Alaimo • Nov. 19, 2018 -
84% of Gen Z travelers are influenced by social media, Expedia study finds
Travel-related advertisers like hotels, airlines and resorts have the power to sway the cohort's decisions through mobile platforms and influencers, Expedia found.
By Robert Williams • Nov. 19, 2018 -
'The Grinch' hacks Honda's Twitter account
The Dr. Seuss character's signature grumpy style is on full display across social media in GIFs and other shareable content.
By Robert Williams • Nov. 19, 2018 -
Snapchat enlists Kylie Cosmetics to launch in-app social commerce
"Shop and Cop" will offer deals from about 20 brands beginning on Black Friday and ending Cyber Monday.
By Robert Williams • Nov. 19, 2018 -
YouTube premieres free, ad-supported Hollywood film streaming
The platform serves ads in movies like "Rocky" and "The Terminator" from its usual pool of advertising demand.
By Erica Sweeney • Nov. 19, 2018 -
Ad Age: Behind the scenes, marketers brush off bombshell Facebook report
Agency executives, speaking under conditions of anonymity, appeared amazed by how few red flags the situation has raised, with some saying they expect business as usual.
By Erica Sweeney • Nov. 19, 2018 -
Marketers react with rancor following eye-opening report on Facebook's maneuverings
The New York Times, following up on a bombshell report about company leadership, found some agencies have lost faith that the social network has a moral center.
By Peter Adams • Nov. 16, 2018 -
Office Depot's 'Elf Yourself' lands on Facebook with AR filter
The office supplies chain is rolling out the first holiday-themed AR ad on Facebook.
By Robert Williams • Nov. 16, 2018 -
Knorr sponsors interactive Food Network show on Twitter
Viewers vote in polls on the social media platform to decide which ingredients to include in the livestream's one-pot recipes.
By Robert Williams • Nov. 16, 2018 -
Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe
Etsy and Brit + Co also partnered with Pinterest to create a virtual gift tag to help shoppers find the perfect gifts.
By Erica Sweeney • Nov. 16, 2018 -
Venmo cashes in on in-car commerce with Cargo
Passengers can buy snacks and other items during rides through the popular mobile payment app.
By Robert Williams • Nov. 16, 2018 -
Instagram courts holiday shoppers with 3 fresh features
Athleisure brand Outdoor Voices is testing one of the tools to let fans tap a video and see promoted products.
By Robert Williams • Nov. 16, 2018 -
8 CMOs with must-follow Twitter accounts
These executives have mastered the social media platform where real conversations and information sharing still happens.
By Chris Kelly • Nov. 15, 2018 -
Holiday marketers focus on ads for Stories and Amazon, study says
Seventy-three percent of brands think mobile will be "more important" or "much more important" than desktop sales this year.
By Erica Sweeney • Nov. 15, 2018 -
KFC steps into streetwear with collection from famed Japanese designer Nigo
Gear for the "fashionable, finger lickin' hypebeasts of the world" will be available at a New York pop-up on Nov. 16, where the founder of A Bathing Ape will make an appearance.
By Erica Sweeney • Nov. 15, 2018 -
Baked goods brand Bauducco mixes influencers, OOH for holiday campaign
The brand took over a 4,000-square-foot digital display in Times Square that shows messages shared by influencers and passersby in real time.
By Erica Sweeney • Nov. 15, 2018 -
Waffle House celebrates popular jukebox jams with Facebook Live awards show
The chain is working with digital jukebox provider TouchTunes on the broadcast, with scheduled appearances by Chris Stapleton, Imagine Dragons and Shinedown.
By Erica Sweeney • Nov. 14, 2018 -
IAB: Digital ad spend on pace to hit $100B for first time in 2018
Nearly two-thirds of the $49.5 billion spent in the first half of this year went to mobile.
By Natalie Black (Koltun) • Nov. 13, 2018 -
L'Oréal, General Assembly create new assessment for digital marketers
With the Certified Marketer Level 1, marketers can compare their skills against an industry-wide benchmark, and employers can easily identify potential job candidates.
By Erica Sweeney • Nov. 13, 2018
Previous
