Arby's offers free brand-inspired tattoos in 'sandwiches for life' promo

While there's no free food involved, the brand is offering a "higher level of sandwich commitment" to those interested in getting a permanent tattoo. 

By Erica Sweeney • Sept. 18, 2018

TripAdvisor tests social 'travel feed' that loops in publishers and influencers

Condé Nast Traveler, Travel Channel and National Geographic are among the brands that users can follow for more personal experiences. 

By Robert Williams • Sept. 18, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Twitter puts live broadcasts atop user timelines

The feature makes breaking news, celebrity content and sports videos easier to watch on the platform.

By Robert Williams • Sept. 17, 2018

Range Rover, SunTrust are tightly integrated into Hulu's 'The First'

The efforts highlight a few ways brands can partner with streaming services for less-intrusive engagements.

By Erica Sweeney • Sept. 17, 2018

Axe kicks off fall push with DJ Martin Garrix body spray, branded music video

As interruptive advertising loses ground, the brand is putting a bigger focus on targeting young guys through music. 

By Erica Sweeney • Sept. 17, 2018

Dos Equis says 'Mexico is the S--t' through collaboration with streetwear brand

A recently launched celebration of the brewer's heritage will include pop-up events, merchandise and limited-edition cans.

By Erica Sweeney • Sept. 17, 2018

Oreo spotlights cookie-shaped eyebrows, slo-mo milk dive in new influencer content

The campaign focuses on the idea that "Some People'll Do Anything for an Oreo."

By Erica Sweeney • Sept. 17, 2018

Busch cracks open social media scavenger hunt in national forests

Contestants can use clues shared online to find specially marked trees and win free beer for a year.

By Robert Williams • Sept. 17, 2018

Snapchat partners with media companies to curate their own Our Stories

The feature will show posts that NBC, Refinery29 and others create by combining their editorial work with publicly submitted user-generated content.

By Robert Williams • Sept. 14, 2018

Nielsen: 90% of African-American consumers own smartphones, 54% are digital natives

Of the 67 million Twitter users, 28% are African-American, and 9.3 million embrace Black Twitter.

By Erica Sweeney • Sept. 14, 2018

Cheetos whips up Flamin' Hot-inspired menu for second pop-up restaurant

Recipes from the event will be released online, and people in Los Angeles can nab tie-ins with the online grocery divisions of Walmart and Amazon.

By Erica Sweeney • Sept. 14, 2018

'Deadpool 2' resurrects Blockbuster with London pop-up

Visitors with a Blockbuster membership card will receive a limited-edition VHS case with a film download code. 

By Erica Sweeney • Sept. 13, 2018

Hyundai sees 33% jump in brand awareness with YouTube's vertical video ads

The newly launched format fills up a mobile screen in the video app, similar to what Snapchat and Instagram already offer. 

By Robert Williams • Sept. 13, 2018

Domino's pulls free pizza stunt after 350 Russians get tattoos of its logo

A franchisee in Russia had offered 100 free pizzas per year for 100 years to fans who got a tattoo of the Domino's logo and shared it on social media.

By Erica Sweeney • Sept. 13, 2018

Shoclef app puts social spin on personal shopper trend

People can watch livestreams of personal shoppers as they browse and demonstrate products in stores.

By Dan O'Shea • Sept. 13, 2018

Sacramento Kings is early adopter of RCS messaging for customer service

As brands look to engage customers via mobile messaging, RCS could help wireless carriers better compete against Facebook Messenger and Apple Business Chat.

By Robert Williams • Sept. 12, 2018

Ted Baker showcases fall fashion line with AI-powered chatbot

Along with providing fashion inspiration, the "Seemore" assistant on Facebook Messenger can answer questions and help customers track orders.

By Robert Williams • Sept. 12, 2018

Traditional brands manage loyalty gains through focus on emotional connections, study says

While digital brands still top the Brand Keys Loyalty Leaders list, non-digital brands moved up an average of 11 positions.

By Erica Sweeney • Sept. 12, 2018

Facebook unwraps holiday-themed overlays, video templates and personalized storefronts

Two unnamed major retailers increased their returns on ad spend by 40% after testing the new overlays, the social giant said.

By Erica Sweeney • Sept. 12, 2018

Study: Teen ownership of smartphones grows to 89%

Marketers may want to explore strategies tailored to the group's preferences, such as developing emoji keyboards or campaigns on apps like Snapchat and Instagram.

By Robert Williams • Sept. 11, 2018

Comic Dive: Nike's Risky Business

The athletic apparel brand has seen success by taking controversy in stride and standing by ambassadors like Serena Williams and Colin Kaepernick.

By John Hazard and Lisa Burdige • Sept. 11, 2018

Hilton partners with Foursquare on in-app advice from locals

Hotel loyalty members can use the Hilton Honors app to explore nearby neighborhoods via recommendations from employees who live in the area.

By Robert Williams • Sept. 11, 2018

Facebook tunes up ads with enhanced tracking, more transparent placement

The popular Canvas format is now called Instant Experience and can be integrated with pixels to track engagement. 

By Erica Sweeney • Sept. 11, 2018

YouCam partners with fashion house for New York Fashion Week AR looks

Perfect's virtual makeover app teamed with Flying Solo for interactive content around the annual event.

By Robert Williams • Sept. 10, 2018

Study: Popular iPhone apps quietly share location with data monetization firms

Many apps reportedly send precise information about tens of millions of mobile devices while providing "little or no mention" of the activity to users. 

By Robert Williams • Sept. 10, 2018