Holiday marketers focus on ads for Stories and Amazon, study says

Seventy-three percent of brands think mobile will be "more important" or "much more important" than desktop sales this year.

By Erica Sweeney • Nov. 15, 2018

KFC steps into streetwear with collection from famed Japanese designer Nigo

Gear for the "fashionable, finger lickin' hypebeasts of the world" will be available at a New York pop-up on Nov. 16, where the founder of A Bathing Ape will make an appearance.

By Erica Sweeney • Nov. 15, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Baked goods brand Bauducco mixes influencers, OOH for holiday campaign

The brand took over a 4,000-square-foot digital display in Times Square that shows messages shared by influencers and passersby in real time. 

By Erica Sweeney • Nov. 15, 2018

Waffle House celebrates popular jukebox jams with Facebook Live awards show

The chain is working with digital jukebox provider TouchTunes on the broadcast, with scheduled appearances by Chris Stapleton, Imagine Dragons and Shinedown. 

By Erica Sweeney • Nov. 14, 2018

IAB: Digital ad spend on pace to hit $100B for first time in 2018

Nearly two-thirds of the $49.5 billion spent in the first half of this year went to mobile.

By Natalie Black (Koltun) • Nov. 13, 2018

L'Oréal, General Assembly create new assessment for digital marketers

With the Certified Marketer Level 1, marketers can compare their skills against an industry-wide benchmark, and employers can easily identify potential job candidates.

By Erica Sweeney • Nov. 13, 2018

Comic Dive: NFL Blitzed

Will an NFL ratings recovery survive change driven by sports betting, politics, cord-cutting and liquor ads?

By John Hazard and Lisa Burdige • Nov. 13, 2018

Even social networks are struggling with influencer marketing

In the aftermath of news that Snap's agency is suing an influencer, HYPR Brands' Gil Eyal expects to see a shift in the way influencers are activated and compensated.

By Gil Eyal • Nov. 13, 2018

'Vote Every Day' campaign from 25 brands urges support for cause-driven companies

Ben & Jerry's, Patagonia, Athleta and other brands are certified by B Corps as meeting certain environmental and social standards, letting consumers know they can support the issues they care about with their wallets.

By Erica Sweeney • Nov. 13, 2018

Mercedes-Benz Brazil teams with social fitness app Strava

The luxury car brand encourages amateur athletes to break records in swimming, running and cycling while illustrating its philosophy of "seeking excellence and innovation."

By Robert Williams • Nov. 13, 2018

James Patterson teases new novel on Facebook Messenger

Readers can interact with a chatbot to review clues in security footage, police interviews and phone recordings ahead of the book's February release.

By Robert Williams • Nov. 12, 2018

Bluefly, NeWants team up on gamified shopping platform

Tech, home and lifestyle products are discounted in socially driven flash sales.

By Dan O'Shea • Nov. 12, 2018

How restaurant CMOs are adapting to emerging tech, media channels

To stay competitive in an age of hyper-convenience, savvy customers and social media dominance, these executives marry marketing with IT.

By Alicia Kelso • Nov. 12, 2018

Marriott's Moxy Hotels and Bumble app blend digital, real-life connections

Offline experiences called BumbleSpot #attheMoxy will feature celebrity and influencer appearances as well as unique activations.

By Erica Sweeney • Nov. 9, 2018

Williams Sonoma celebrates Peppermint Bark with influencers and a bake off

Tapping into the popularity of cooking competition shows and influencers could help the retailer reach a new generation of foodies.

By Erica Sweeney • Nov. 9, 2018

'Fortnite' shapes Gen Z friendships — and what marketers can learn from it

If marketers want to connect with these young consumers, it's critical to consider how products, campaigns and user experiences help people bond, writes Reach3 Insights' Sean Campbell.

By Sean Campbell • Nov. 9, 2018

Porsche revs up social strategy with wedding stunt

In a partnership with The New York Times, the car brand helped two fans wed in the backseat of a speeding Cayenne.

By Robert Williams • Nov. 9, 2018

Fresh Giant Food ad campaign reminds shoppers to savor the little moments

The grocer aims to connect with shoppers during the holidays and into the new year through English- and Spanish-language creative.

By Jessica Dumont • Nov. 9, 2018

PourMyBeer teams with Untappd app as competition grows

The self-serve beer platform's integration with the social drinking app gives patrons access to beer details and ratings.

By Kristine Sherred • Nov. 8, 2018

Facebook, MTV stream Ad Council's IGTV series on women in science

Each episode of #wcwSTEM profiles a female role model in technical fields like engineering and research.

By Robert Williams • Nov. 8, 2018

Toyota powers hydrogen fuel-cell car with high reach, data-driven approach

Partnerships with Amazon, Hearst and others promise to support efforts to target audiences across a wide range of channels with a high level of precision.

By Erica Sweeney • Nov. 8, 2018

Sprite urges fans to 'Get Vocal' about what matters to them via hip-hop platform

The brand worked with a popular producer to create a 60-second beat that fans can download and record their own freestyle over to share on social media.

By Erica Sweeney • Nov. 8, 2018

6-second ads deliver big mobile viewership, but little emotional punch, study says

"The explosion of short form content caused by the emergence of mobile and erosion of consumer attention have changed the rules of the game," a Mars executive said.

By Robert Williams • Nov. 7, 2018

Coke spices up UK holiday campaign with cinnamon-scented tube station

The updated "Holidays are Coming" campaign focuses, for the first time, on Coke Zero and includes a push on Snapchat.

By Erica Sweeney • Nov. 7, 2018

Major League Soccer nets 10x surge in social following

MLS this year boasts the highest growth in social media among U.S. professional sports leagues.

By Robert Williams • Nov. 7, 2018