Facebook veteran Adam Mosseri to lead Instagram

His appointment to head the image-sharing app comes after the sudden resignation of co-founders Kevin Systrom and Mike Krieger last week.

By Robert Williams • Oct. 2, 2018

Lean Cuisine, DiGiorno deliver ROI over benchmarks with Twitter ad campaigns

Nestlé executives at Advertising Week discussed how the social network netted their brands the highest return on investment across social channels. 

By Chris Kelly • Oct. 2, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Lowe's will test sharing transactional data with Pinterest

Executives said the goal is to better map the customer journey and deliver more relevant content.

By Natalie Black (Koltun) • Oct. 2, 2018

Inside Anheuser-Busch's playbook for revitalizing power brands like Bud Light

VP of Consumer Connections João Chueiri discussed how experiences, like a recent smart refrigerator stunt with the Cleveland Browns, trump traditional advertising when it comes to restoring relevance.

By Peter Adams • Oct. 2, 2018

Comic Dive: Advertisers or Activists?

As Advertising Week ramps up in New York City, discussions abound about the shift to creating brave and socially conscious campaigns. 

By John Hazard and Lisa Burdige • Oct. 2, 2018

Analysis: Gucci, Louis Vuitton rated 'genius' digital performers among luxury fashion brands

While the category lags when it comes to omnichannel functionalities, its adoption of social commerce on apps like Instagram is exploding. 

By Erica Sweeney • Oct. 2, 2018

'Game of Thrones' scotch, anyone? Booze brand tie-ups go niche

Johnnie Walker rolls out a White Walker-themed spirit, while coffee giant Dunkin' mixes its espresso blend with a Harpoon Brewery porter.  

By Erica Sweeney • Oct. 2, 2018

Schick Hydro promotes healthy masculinity with 'The Man I Am'

The shaving brand has also partnered with NBA star Kevin Love on a new web series "Locker Room Talk" and will be an official sponsor of the Movember Foundation.

By Erica Sweeney • Oct. 1, 2018

YouTube makes video ads more actionable, driving 3.5% CTR for Vodafone

New lower-funnel call-to-action features make it easier for customers to find a movie showtime, download an app, book a trip or watch another brand video.

By Robert Williams • Oct. 1, 2018

Will AR bring joy to holiday marketing?

The immersive tech is likely to play a more prominent role this holiday season across advertising, mobile shopping and even in stores.

By Dianna Christe • Oct. 1, 2018

Facebook adds personas to Messenger chatbots

In response to requests, the company also integrated Messenger chatbot support for WordPress.

By Robert Williams • Oct. 1, 2018

Dunkin', Dove Dry Shampoo offer life hack for hectic consumers

The partnership for National Coffee Day includes a sweepstakes where fans can win a year's supply of coffee and dry shampoo.

By Erica Sweeney • Sept. 28, 2018

Facebook's new in-stream video ad solutions target most engaged viewers

Facebook is also introducing ThruPlay, which gives advertisers the ability to optimize and pay only for ads watched to completion or for at least 15 seconds.

By Erica Sweeney • Sept. 28, 2018

Study: Social media ranks No. 1 for holiday ad spending

Facebook will be the most popular platform for ad buying by smaller businesses.

By Robert Williams • Sept. 28, 2018

Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight

One brand gets ultra-woke online while another engages in some shady-sounding activity in our editors' picks for the week.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Sept. 28, 2018

Snapchat expands 3 e-commerce, ad targeting features to all marketers

After the initial test in June, eBay, Guess and Wish boosted engagement rates with their shoppable Collection Ads.

By Robert Williams • Sept. 28, 2018

Nike dishes on Kaepernick campaign risks, results

CEO Mark Parker talked up the effort's positive impact on the brand while a report suggests the controversial ad almost didn't happen. 

By Chantal Tode • Sept. 27, 2018

Punky Colour and YouCam offer virtual hair color trial, one-tap purchasing

Users can purchase their preferred shade directly from Target and Ulta Beauty.

By Robert Williams • Sept. 27, 2018

Liquid-Plumr trends on YouTube with 'Will It Clog?' challenge

The Clorox brand of drain cleaner partnered with​ YouTube channels Vat19 and HellthyJunkFood on the influencer campaign.

By Robert Williams • Sept. 27, 2018

ExxonMobil's influencer campaign generates 1M engagements

The energy giant partnered with YouTube social influencers to demonstrate its Speedpass+ mobile app.

By Robert Williams • Sept. 27, 2018

Facebook opens Stories ads to all advertisers

KFC, iHeartRadio and Kettle Chips reported seeing brand lift from campaigns that used the format.

By Chris Kelly • Sept. 26, 2018

Subway boosts foot traffic 31% by targeting ads based on weather patterns

The sandwich chain used IBM's artificial intelligence technology to create dynamic ads for a sandwich promotion.

By Robert Williams • Sept. 26, 2018

Snap's ad revenue forecast drops 36%, eMarketer says

Automated ad buying has pushed down prices for Snapchat's inventory, even as more marketers are placing ads on the image-messaging platform.

By Robert Williams • Sept. 26, 2018

Dunkin' drops 'Donuts' from its name in new branding

The change is part of the company's efforts to focus on coffee and support digital offerings that cater to on-the-go consumers. 

By Erica Sweeney • Sept. 26, 2018

How Facebook's brand can get its humanity back after losing Instagram's 'heart and soul'

Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform.

By Mike Herrick • Sept. 26, 2018