Campaign Trail: Pedigree plays virtual fetch; Tums delivers 'TummerTime' relief; A1's meat-scented candles

Marketers jump into summer early with cross-platform mobile experiences, a Twitter service targeted at millennials and a goofy Father's Day gag gift. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 1, 2018

81% of consumers believe global brands play a role for good, McCann finds

Respondents generally trust global brands over institutions and political organizations, and 56% said they trust local brands over global brands. 

By Erica Sweeney • June 1, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Burger King cuts holes in Whoppers to celebrate National Donut Day

The marketer partnered with BuzzFeed's Tasty on videos showing viewers how to make their own iterations of the highly-limited offering. 

By Erica Sweeney • May 31, 2018

Advertisers slow to spend on Instagram Stories, study says

Marketers put only 16% of their budgets allocated for the image-sharing app into Stories.

By Robert Williams • May 30, 2018

Nestlé teams with WWE to urge fans to #ChooseWater

The campaign includes a sweepstakes and co-branded digital videos featuring WWE stars discussing the benefits of staying hydrated. 

By Erica Sweeney • May 30, 2018

Campaign Trail: Cintas maps bathroom stops; Ikea lulls people to sleep; Vitamin disruptor delivers

An app tailor-made for Memorial Day road-trippers, along with innovative print and mobile promotions, make our editors' picks ahead of the long weekend. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • May 25, 2018

LG offers free laundry services, vintage clothing swap with massive Bonnaroo activation

The marketer is setting up a 3,600-square-foot space that includes relief for festival-goers, including air conditioning and mobile charging stations. 

By Erica Sweeney • May 25, 2018

How Brandless built a following with its 'just what matters' approach

Ido Leffler, co-founder and chairman of the direct-to-consumer retailer, talks about how the company's values, branding strategy and unique model have made it a retail standout. 

By Emma Liem Beckett • May 24, 2018

Absolut displays traveler selfies at 2 airports to promote 'World' vodka

People flying from Frankfurt to Singapore, and vice versa, can upload a photo online that is then posted on screens throughout certain terminals.

By Erica Sweeney • May 24, 2018

KFC gives away Col. Sanders floaties via Snapchat for Memorial Day

The brand released an AR lens that lets users enter for a chance to win some of the seasonal gear, which isn't available for sale. 

By Erica Sweeney • May 24, 2018

Paramount Network, NowThis revise Wikipedia pages to spotlight gender imbalance

The publisher will share branded video around an edit-a-thon, which was inspired by the fact that just 16% of the online encyclopedia's editors are women. 

By Erica Sweeney • May 23, 2018

Allbirds creates exclusive Shake Shack-branded sneakers

The partnership underscores how disruptive brands from two seemingly unrelated categories like footwear and quick-service food can drive awareness with a small but influential audience.

By Erica Sweeney • May 22, 2018

Pepsi shows off loyalty swag with country music star Dierks Bentley

A new TV spot features the artist and summer-themed merchandise available via the revived Pepsi Stuff, including JBL speakers, floating coolers and more.

By Erica Sweeney • May 22, 2018

IPG consolidates 2 agencies under refreshed Reprise brand

The unified shop's capabilities will span digital channels, content creation, product and web development, e-tail and commerce. 

By Erica Sweeney • May 22, 2018

Facebook tests influencer search engine for marketers

Creators can set up a portfolio with their audience size, metrics and samples of branded content. 

By Erica Sweeney • May 21, 2018

P&G's role as top personal care marketer in digital under pressure, study finds

Newer brands like Hello Products are capturing more of the search market because they build their digital presence around ingredients-focused content. 

By Erica Sweeney • May 21, 2018

Sprint extends Evelyn the robot storyline with TV campaign, social video series

The telecom is bringing back a fictional AI character first introduced during a successful Super Bowl push this year. 

By Erica Sweeney • May 21, 2018

Facebook Stories to test ads as user count tops 150M

The full-screen ads will be 5- to 15-second videos that users can skip.

By Robert Williams • May 18, 2018

YouTube rebrands Red premium content service, launches music-streaming platform

The new content strategy points to the importance of music and premium video to Google as it continues to expand into smart home offerings. 

By Erica Sweeney • May 18, 2018

Twitch to host 48-hour 'SNL' marathon in lead-up to season finale

As part of the deal, the Amazon-owned platform creators can co-stream the content while adding their own commentary.

By Erica Sweeney • May 18, 2018

Campaign Trail: 3 ways marketers are celebrating the royal wedding of Prince Harry and Meghan Markle

Brands get it right with DIY tips and royally-themed products, but mostly miss the mark with viewing parties. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • May 18, 2018

Starbucks caffeinates China strategy with more social gifting, AR

The chain is ramping up digital services in a country it says offers the most innovative mobile ecosystem in its global portfolio.

By Erica Sweeney • May 17, 2018

Tostitos whips up 42-layer royal wedding cake made from dip

A video of the cake's construction will be posted on Facebook and Instagram, and the brand shared a simplified version of the recipe online. 

By Erica Sweeney • May 17, 2018

Mountain Dew explores Kevin Hart's mind to find what gets him hyped up

The marketer looks to tap into the comedian's high-energy sense of humor in 15-second spots showing off his wrestling persona, motorcycle skills and more. 

By Erica Sweeney • May 17, 2018

Study: Millennial travelers' Instagram use has grown 375% since 2013

While Google remains the top travel website, Instagram's role could expand following the recent introduction of action buttons for booking travel-related tickets.

By Erica Sweeney • May 16, 2018