Social Media: Page 148
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Sweetarts asks fans to share their passions using gummy candies
Consumers can answer questions about their interests using gummy shape pieces, including game consoles, guitars, cameras, rocket ships and more, using hashtag #ShareYourPassionSweepstakes.
By Erica Sweeney • April 16, 2018 -
Study: Facebook ad revenues grew 62% in Q1 while Snapchat's jumped 234%
The social media giant's ad business appears to be holding up amid fallout surrounding the Cambridge Analytica scandal.
By Erica Sweeney • April 13, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Heinz asks Twitter if America really needs 'Mayochup'
If a poll reaches 500,000 votes in favor of the ketchup-mayonnaise blend, the brand will launch the product in the U.S.
By Erica Sweeney • April 13, 2018 -
Captain Morgan sets sights on Spotify, Facebook to reach young drinkers
The brand earlier this year had to pull out of Snapchat after a U.K. watchdog said it didn't prevent promotions from reaching underage users.
By Erica Sweeney • April 13, 2018 -
LinkedIn partners with Tenor to add GIFs to messaging
The news comes just weeks after Google bought Tenor and amid plans by the business network to add more ways for users to incorporate visual communications.
By Robert Williams • April 12, 2018 -
Sharpie partners with Derek Jeter's Players' Tribune on first-person content series
The effort highlights the personal journeys of several athletes and the charities they support, with their signatures emblazoned on special-edition markers.
By Erica Sweeney • April 12, 2018 -
DJ Khaled backs off booze brand posts following watchdog complaints
Groups allege that content shared by the hip-hop star wasn't properly disclosed as advertising and also reached minors, including a Snapchat video where he pours Ciroc and Belaire into a bowl of cereal.
By Erica Sweeney • April 12, 2018 -
EMarketer: Native ad growth will dip to 31% this year
The format is still expected to account for 58.3% of the digital display market, or $32.9 billion, driven largely by mobile.
By Erica Sweeney • April 12, 2018 -
4A's, ad agencies form Advertiser Protection Bureau to take on brand safety
The APB establishes a process for flagging "risky environments" to be investigated by agency-client teams.
By Erica Sweeney • April 11, 2018 -
Ford deploys digital billboards showcasing fan-created Mustang logos
A Pony Personalizer lets gearheads customize their logos and order prints, clothing and limited-edition grille badges for late-model vehicles.
By Erica Sweeney • April 11, 2018 -
Adidas takes on equal pay with #20PercentCounts
The company's flagship Adidas and Reebok brands are joining the likes of Lyft and P&G to raise awareness of the consequences of gender and racial pay disparities.
By Daphne Howland • April 11, 2018 -
Drew Ressler [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons
W Hotels auctions off designer yurts to loyalty members at Coachella
Parent company Marriott is at the same time expanding its TED partnership to offer curated in-room TED Talks playlists to match guests' moods.
By Erica Sweeney • April 10, 2018 -
Study: Pillsbury, Puma top brands for most 'talkworthy' marketing
Surprisingly, some brands with active marketing efforts like Aveeno came up short for online buzz due to a lack of shareable content.
By Erica Sweeney • April 10, 2018 -
Facebook suspends more data firms over privacy scandal
AggregateIQ and CubeYou have been cut off while the social network investigates their data-gathering activities.
By Robert Williams • April 9, 2018 -
Febreze targets 'scent skeptics' in video series starring Tamera Mowry-Housley
The campaign from Procter & Gamble promotes Febreze One, a new product that promises to remove odors without heavy perfumes.
By Erica Sweeney • April 9, 2018 -
Deep Dive
Breaking down the marketing winners and losers from Q1 2018
From Cambridge Analytica to Crystal Ball Frappuccinos, scandals and successes from the first leg of the year carry important lessons for marketers.
By Kayla Matthews • April 9, 2018 -
Coke touts legacy, originality in campaign launching ahead of UK sugar tax
The tax will increase the price of the soft drink, as its recipe has not been reformulated — a factor the brand is championing as a point of uniqueness.
By Erica Sweeney • April 9, 2018 -
Report: Netflix aims to acquire Los Angeles billboard company for $300M
Regency Outdoor Advertising would help the streaming service heighten visibility in heavy traffic areas and a hub for the entertainment industry.
By Erica Sweeney • April 9, 2018 -
Study: 38% of consumers think online ads should be shorter than TV
Amid a surge in experimentation around ad length, new research provides some insight into what consumers want.
By Erica Sweeney • April 6, 2018 -
Fruit or vegetable? Heinz brings age-old debate around tomatoes to digital
Consumers can vote online and on social media, and the brand will release limited-edition ketchup packaging based on the winner.
By Erica Sweeney • April 6, 2018 -
Werther's Original builds life-sized Candy Land with Hasbro
Those who missed the Santa Monica activation can play the game digitally and interact with a 360-degree video exploring the pop-up experience.
By Erica Sweeney • April 6, 2018 -
Facebook earns MRC accreditation for ad impressions
The news marks a rare, if small, bright spot for Facebook at the moment, though the metric is less significant than others like viewability.
By Erica Sweeney • April 6, 2018 -
Dove teams with Cartoon Network to support young peoples' self-esteem
A two-year effort with "Steven Universe" includes animated shorts, a music video and an e-book, all supported by scientific evidence around body image.
By Erica Sweeney • April 5, 2018 -
Facebook seeks user feedback as scope of data privacy scandal grows
For the next week, users can offer ideas on new terms and data policy. Once they're finalized, Facebook will publish them and ask users to agree to them.
By Erica Sweeney • April 5, 2018 -
Bud Light calls the Masters' 'dilly dilly' ban an act of 'tyranny'
The beer brand promised to send 1,000 T-shirts to the golf tournament in a decree stating, "For if thou cannot say Dilly Dilly, thou can still wear Dilly Dilly."
By Erica Sweeney • April 4, 2018
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