Social commerce on the rise as more brands adopt shoppable content

Nearly 66% of brands studied are now selling on social media, according to a report by GartnerL2.

By Dan O'Shea • July 9, 2018

Report: Facebook in talks with soccer's Cristiano Ronaldo for Watch reality show

Plus, the social network won live broadcast rights to show English Premier League soccer in Southeast Asia.

By Robert Williams • July 9, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Organic Valley repurposes influencers' videos to promote ghee

The campaign includes YouTube content in which mentions of butter or oil are "censored" and replaced with the word "ghee."

By Erica Sweeney • July 9, 2018

How Toyota sparked a 23% lift in purchase consideration among music festival fans

Working with Oath helped the brand target concertgoers at four different events, whose live streams drew more than 83 million collective views. 

By Erica Sweeney • July 9, 2018

Coca-Cola, 7-Eleven partner on World Cup mobile promotion

7-Eleven's app asks soccer fans to predict tournament winners after buying specially marked Coke products.

By Robert Williams • July 6, 2018

Report: Reddit plans to lure advertisers with new offerings

The site has shared case studies from clients like Duracell, Toyota, Coca-Cola and JetBlue with ad agencies, according to CNBC.

By Erica Sweeney • July 6, 2018

Applegate's social push annoys people into trying 'Cleaner Wiener' hot dogs

Ten videos from the organic meat company show a costume-clad man purposely irking urbanites as a "dirty dog."

By Erica Sweeney • July 5, 2018

KFC's Extra Crispy Colonel will cameo on 'General Hospital'

An appearance on the longest-running American soap opera is part of KFC's strategy to have its brand show up in unexpected places. 

By Erica Sweeney • July 3, 2018

Comic Dive: Personas Non Gratas

Unilever recently announced its plans to push back against the growing trend for brands to buy fake followers and bots.

By John Hazard and Lisa Burdige • July 3, 2018

Adidas goes offline for influencer campaign

The sportswear brand targeted popular influencers by personalizing billboards and the sides of buildings in New York and Los Angeles.

By Daphne Howland • July 2, 2018

11 marketing campaigns that made a splash in Q2 2018

From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring.

By Natalie Black (Koltun) , Sean Gibbons • July 2, 2018

Walmart, P&G see their ads pulled under Facebook's new political labeling policy

P&G's ad mentioned LGBTQ pride and its "commitment to inclusion," while Facebook later reversed its decision on Walmart's ad for "bringing jobs back" to America.

By Erica Sweeney • July 2, 2018

Facebook, Twitter ramp up ad transparency efforts

The social giants seek to make political ads more open to user scrutiny, but Facebook's new system is causing delays and frustrations in posting content.

By Robert Williams • June 29, 2018

White Castle hypes Chicken Rings with Facebook Live home shopping show

Hosts of the QVC-like parody responded to comments in real time and asked users to react to offerings like "artisan-crafted" Chicken Ring earrings.

By Erica Sweeney • June 29, 2018

Subway deploys 'subliminal messaging,' short-form ads for 3-day marketing blitz

A multichannel campaign included images of large subs projected in strange places and ads with the tagline "Feed your subconscious."

By Erica Sweeney • June 28, 2018

Taco Bell heralds return of Nacho Fries with blockbuster 'Demolition Man' tie-up

The chain celebrates the cult movie's 25th anniversary with a sequel to its Web of Fries promo and a "futuristic and upscale" pop-up dining experience. 

By Peter Adams • June 28, 2018

Burger King and Budweiser resurrect 'Whassup,' but with a royal twist

The two teased the collaboration in a Twitter exchange recreating dialogue from the iconic spot earlier this week. 

By Erica Sweeney • June 28, 2018

Jif scoops Neil Patrick Harris for Facebook Live comedy show

The actor is promoting the new Jif Power Ups snacks by re-enacting real-life parenting moments.

By Erica Sweeney • June 27, 2018

3 ways marketers can tap into micro-movements

Smart brands are forgoing massive CSR campaigns for simpler, nimbler bursts of brand advocacy. MMC's Ted Sabarese offers tips on how to do it right.

By Ted Sabarese • June 27, 2018

Dove introduces 'No Digital Distortion Mark' for unaltered photos of women

By 2019, the brand plans to incorporate the label into all of its static imagery depicting women across print, digital and social media channels. 

By Erica Sweeney • June 27, 2018

Skittles encourages consumers to #GIVEaDAM about beavers for Canada's birthday

On July 1, the brand will livestream a man dressed as a beaver in the woods and donate to an environmental organization for each view. 

By Erica Sweeney • June 27, 2018

Exclusive: Courtyard by Marriott takes NFL fans behind the scenes with digital docu-series

"Courtyard: Unstoppable" launches today on Facebook Watch, with each episode following a changemaker as they pursue their football passions. 

By Erica Sweeney • June 26, 2018

Razor brand Billie opens discussions about women's body hair with crowd-sourced initiative

The direct-to-consumer marketer is asking followers to upload images that show positive depictions of women with body hair to its website. 

By Erica Sweeney • June 26, 2018

Comic Dive: The Hack-King

Burger King's latest marketing moves hack into pop culture to take over the conversation.

By John Hazard and Lisa Burdige • June 26, 2018

Smirnoff Ice will pay 100 people to take a 5-day weekend for the Fourth of July

Since the holiday falls on a Wednesday this year, the brand is giving followers the opportunity for some extra time off. 

By Erica Sweeney • June 26, 2018