IAB addresses gap between marketing opportunities, know-how for messaging apps

Several key trends in digital marketing are driving the interest in messaging. 

By Chantal Tode • Dec. 15, 2016

The state of social media in 2016

While the “social” part of social media has long been integral to many consumers’ daily lives, 2016 was the year the “media” half of the equation found itself in the spotlight.

By David Kirkpatrick • Dec. 15, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Twitter finally debuts live video for users

Broadcasting immersive video in real-time from the platform’s apps is now possible. 

By Chantal Tode • Dec. 14, 2016

Bacardi spins interactive DJ campaign on Instagram Stories

The effort, in partnership with hip-hop artist Swizz Beatz, puts users at the virtual turntables. 

By David Kirkpatrick • Dec. 14, 2016

The year of the #sponsored post

Social influencers proved to be one of the most essential —  and controversial — marketing tactics of 2016. Where are they going next?

By Peter Adams • Dec. 14, 2016

Shazam brings music ID ability directly to Snapchat

Users can now identify and share music in-app as Snap looks to expand its reach.  

By David Kirkpatrick • Dec. 14, 2016

Brands find a way to keep working with Twitter

The social media platform is losing pull with advertisers, but marketers still rely on it for customer service.

By David Kirkpatrick • Dec. 13, 2016

Facebook seeks new head of news

Facing heavy criticism for supporting misinformation, the company aims to appoint someone to better handle its media partnerships.

By David Kirkpatrick • Dec. 13, 2016

YouTube, Elton John team up for global talent competition

Building closer ties with the music industry is a key goal for the social video platform. 

By David Kirkpatrick • Dec. 13, 2016

L'Oréal builds out influencer marketing with shoppable video

The beauty brand taps tech firm dubdub for video content that can "generate direct sales."

By David Kirkpatrick • Dec. 13, 2016

Facebook combines live, 360-degree video for more immersive real-time viewing

National Geographic kicks off the new feature with a Live 360 video from the Mars Desert Research Station. 

By Chantal Tode • Dec. 12, 2016

Twitter to kill off lead generation campaigns early next year

The company will shift its focus to improving other performance offerings. 

By Chantal Tode • Dec. 9, 2016

Facebook admits to flubbing more metrics, outlines potential fixes

Fixing the misallocation of data on Facebook Live could increase post reactions by 500%.

By Peter Adams • Dec. 9, 2016

Facebook rolls out app marketing tools for the holidays

With app downloads peaking around the holiday season, the social media giant wants to help marketers optimize their approach.

By David Kirkpatrick • Dec. 9, 2016

FCC under Trump could roll back some internet oversight

The Federal Communications Commission may take a radically different stance toward internet regulation starting next year. 

By David Kirkpatrick • Dec. 8, 2016

Snap Inc., Turner extend partnership with original shows, collaborative ad sales

Properties like Adult Swim and TBS are creating programming specifically for Snapchat.  

By Peter Adams • Dec. 8, 2016

Digital marketing's biggest wins and losses in 2016

This was the year marketers learned how to be better digital storytellers even as they faced significant headwinds.

By Chantal Tode • Dec. 8, 2016

Report: Is Anthony Noto the real person running Twitter?

The exec's role is expanding as he spearheads major initiatives like live streaming. 

By David Kirkpatrick • Dec. 7, 2016

Facebook previews pending new features including GIFs in comments

From location requests to AI-enabled photo albums, the next-gen functionality looks both user and marketer friendly. 

By David Kirkpatrick • Dec. 7, 2016

Report: WPP's ad spend on Snapchat reaches $70M

Facebook is worried about the competitor’s growth, per the CEO of the world's largest advertising company.

By Chantal Tode • Dec. 7, 2016

Disney, Twitter bring Star Wars marketing into theater lobbies

Social buzz for Rogue One gets a real world activation.   

By Peter Adams • Dec. 5, 2016

Report: Facebook Collections designed to curate news similar to Snapchat Discover

The new feature is the social network's latest attempt to address the growth in viral fake content.

By Chantal Tode • Dec. 5, 2016

Twitter gains new VP of product from Yes acquisition

Former Yes CEO Keith Coleman has filled the long-vacant key position.

By David Kirkpatrick • Dec. 5, 2016

Snapchat Discover's publisher views are down

Changes to where stories appear have reduced some viewership numbers by one-third. 

By David Kirkpatrick • Dec. 5, 2016

Twitter's role as second-screen leader is under attack

Snapchat, Facebook and others increasingly offer their own compelling tactics for bridging TV and social. 

By David Kirkpatrick and Chantal Tode • Dec. 5, 2016