Febreze refreshes '#12Stinks of Christmas' campaign with hip hop video

The lighthearted holiday effort returns with hip hop legend Doug E. Fresh and Doug the Pug.

By David Kirkpatrick • Nov. 11, 2016

UPDATE: Facebook disables race-based exclusion targeting for housing ads

The social media giant bows to growing pressure over ads targeted based on "ethnic affinities."

By Hallie Busta • Nov. 11, 2016

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Study: Values not money motivate influencers

Forty-two percent of influencers cite alignment with a brand’s core values as the top reason for accepting opportunities.

By David Kirkpatrick • Nov. 11, 2016

Instagram's Stories adds deep links, becomes more shareable

The service, which is often seen as a blatant Snapchat clone, becomes more distinctive through three new features. 

By David Kirkpatrick • Nov. 11, 2016

IKEA calls Uber and influencers for hearty 'Friendsgiving' promotion

The retailer’s partnership with Uber suggests it's looking to reach the ride-sharing app’s urban customers where they are spending time — on their phones. 

By Chantal Tode • Nov. 11, 2016

Facebook's new Flash video app is latest attempt to copy Snapchat

The standalone ephemeral video messenger launched in Brazil, with a few distinct features. 

By David Kirkpatrick • Nov. 10, 2016

ANA: Ad industry's tax burden could increase under Trump

Possible tax changes under the new regime could end the immediate write-off of advertising expenses.

By David Kirkpatrick • Nov. 10, 2016

Pinterest adds partners to enhance marketing program

New measurement and audience firms sign on to help make the platform more advertiser-friendly. 

By David Kirkpatrick • Nov. 10, 2016

Facebook introduces News Feed ads and sponsored messages for Messenger

Marketers will be able to tie the main platform directly to conversations with chatbots.

By David Kirkpatrick • Nov. 9, 2016

Is Facebook going after LinkedIn?

A new jobs page on Facebook might be trying to take a bite out of the Microsoft-owned networking service.

By David Kirkpatrick • Nov. 9, 2016

Snapchat extends AR capabilities through 'world lenses'

The platform's virtual filters move further beyond the selfie space.

By David Kirkpatrick • Nov. 9, 2016

Google parent invests in Snap Inc., Airbnb

Alphabet's financial stake in Snapchat might signal a defensive move against Facebook.  

By David Kirkpatrick • Nov. 8, 2016

Report: Facebook Messenger toying with Instant Games

The app takes another step beyond just being a chat service. 

By David Kirkpatrick • Nov. 8, 2016

With FTC cracking down, how should brands approach influencer marketing?

The appeal of tie-ins with social media bigwigs is clear, but the threat of heavy sanctions makes developing proper disclosure practices essential.     

By David Kirkpatrick • Nov. 8, 2016

Study: Retailers abandon generic mobile coupons during the holidays

Shoppers could see fewer coupons and more targeted ads this gift-giving season.

By David Kirkpatrick • Nov. 8, 2016

Vine might not be dead yet

Parent company Twitter is reportedly vetting multiple companies interested in acquiring the app.  

By Peter Adams • Nov. 7, 2016

Can Snapchat beat Facebook in app install ads?

Snapchat is about to make a big push into the hot format for digital spending. 

By David Kirkpatrick • Nov. 7, 2016

Facebook tunes in for TV ads

The company is testing selling spots to set-top boxes. 

By David Kirkpatrick • Nov. 7, 2016

A WhatsApp hidden feature looks a lot like Snap stories

The most recent public beta for the messaging app reportedly conceals a familiar-looking "Status" option.

By David Kirkpatrick • Nov. 7, 2016

Periscope gets presidential with selfie masks

Live streamers will be able to “re-brand” as Clinton or Trump with Snapchat-esque filters.

By David Kirkpatrick • Nov. 7, 2016

BuzzFeed News to stream election night coverage on Twitter

The exclusive live broadcast might last up to five hours. 

By David Kirkpatrick • Nov. 4, 2016

Facebook eclipses 1B daily active users on mobile

Despite recent controversies, Facebook continues to build on its market-leading position, with mobile in particular reaching record numbers.

By David Kirkpatrick • Nov. 3, 2016

What Twitter's uncertain future means for marketers

Twitter made its name in customer care and its ambitious bet on live video is exciting, but the social platform needs to decide what it wants to be — or risk clipping its own wings. 

By Peter Adams • Nov. 2, 2016

Facebook faces class action suit over inflated video metrics

The suit comes in the wake of revelations that the company overestimated time spent on video anywhere from 60% to 80% since 2014.  

By David Kirkpatrick • Nov. 2, 2016

Twitter launches two new chatbot services

Consumers often turn to Twitter first when seeking social customer care, but the platform has lacked any sort of dedicated AI response feature until now. 

By Peter Adams • Nov. 1, 2016