Social Media: Page 188
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Shoppable photos coming soon to Instagram
With the move, Instagram aims to play a much more prominent role in product discovery, a natural fit for its consumer base.
By Peter Adams • Nov. 1, 2016 -
Gen Z, millennials find Snapchat 'cooler' than Instagram
A survey shows young demos aren't fans of marketing on the apps.
By David Kirkpatrick • Nov. 1, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Reddit introduces basic interest ad targeting
Marketers can better optimize based on subreddit activity.
By David Kirkpatrick • Oct. 31, 2016 -
What's Facebook dressing up as for Halloween? Snapchat, apparently
New video features on the platform — including virtual 'Masks' — look spookily familiar.
By Peter Adams • Oct. 31, 2016 -
Even Hillary Clinton likes influencer marketing
The presidential nominee's campaign is targeting millennial voters with video ads featuring YouTube stars.
By David Kirkpatrick • Oct. 28, 2016 -
Vine withers as Twitter shuts down video-looping app
The six-second video-looping service, used by many marketers, has watched competition heat up.
By Chantal Tode • Oct. 27, 2016 -
Twitter cuts 9% of workforce, restructures sales and marketing
The struggling social media company laid out plans for the future but kept mum on takeover rumors.
By Chantal Tode • Oct. 27, 2016 -
Facebook allows celebrities to share branded content — with some caveats
Athletes, musicians and other influencers can push promotions, assuming they line up with recent policy changes.
By David Kirkpatrick • Oct. 27, 2016 -
Is Snapchat's elimination of autoplay hurting marketers?
The app cut the feature a couple of weeks ago following user complaints.
By David Kirkpatrick • Oct. 27, 2016 -
Staples, Weather Company join the conversation with IBM Watson
More brands explore leveraging AI tech to engage consumers.
By David Kirkpatrick • Oct. 26, 2016 -
Deep Dive
Live streaming video: How marketers can pick the right platform
In the first entry of a two-part series, Marketing Dive compares the biggest live streaming video options out there for brands, from YouTube to Ustream.
By David Kirkpatrick • Oct. 26, 2016 -
Snapchat and the NBA reup deal, aim to triple content
The renewed contract will bring more branded Live Stories, custom bitmojis and selfie filters.
By David Kirkpatrick • Oct. 26, 2016 -
Report: Twitter may lay off up to 8% of its workforce this week
Some 300 employees could be let go before the release of its Q3 earnings.
By Peter Adams • Oct. 25, 2016 -
Under Armour goes digital-first for new Curry 3 shoe campaign
The effort taps Snapchat and YouTube for pivotal roles in content distribution.
By David Kirkpatrick • Oct. 25, 2016 -
Youth-targeted influencer marketing earns ire of advocacy groups
Some organizations are lobbying the FTC for more stringent regulations.
By David Kirkpatrick • Oct. 24, 2016 -
Facebook optimizes news feed for network connection speed
For marketers this means providing content — from text-based messaging to video — based on how strong of a digital connection an audience is likely to have.
By David Kirkpatrick • Oct. 24, 2016 -
PBS produces first-ever Snapchat-native documentaries
Two new shorts were created specifically for the app.
By David Kirkpatrick • Oct. 21, 2016 -
Snapchat might shift its publisher ad model
The change would provide media partners with a licensing fee while the platform would sell ads itself.
By David Kirkpatrick • Oct. 21, 2016 -
'Rocky Horror' goes live with TV Snap activations
The app doled out exclusive Snapcodes throughout the Fox broadcast Thursday night.
By David Kirkpatrick • Oct. 21, 2016 -
Deep Dive
Is your social media strategy more Trump or Clinton?
Marketing Dive spoke with four experts about what marketers can learn from the presidential candidates' approach to Twitter and other platforms.
By David Kirkpatrick • Oct. 20, 2016 -
Pinterest's Pin Collective to match brands, influencers
The new "creative ecosystem" aims to make the platform more marketer-friendly.
By David Kirkpatrick • Oct. 20, 2016 -
Facebook boosts nearby recommendations to help users 'get things done'
New features include an improved Events bookmark and ways to transact with local businesses.
By David Kirkpatrick • Oct. 20, 2016 -
Facebook's push campaigns come out of beta
Any marketer can now leverage Facebook Analytics for Apps to send push and in-app notifications.
By David Kirkpatrick • Oct. 19, 2016 -
Facebook Live adds audience-building tools
The new API is a response to publisher demands for a better way to reach viewers.
By David Kirkpatrick • Oct. 19, 2016 -
Twitter scoops up a VR manager — will 360 degree video follow?
The controversial co-founder and former CEO of AngelHack will reportedly help run the site’s immersive video efforts.
By Peter Adams • Oct. 19, 2016
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