Social Media: Page 193
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Facebook previews pending new features including GIFs in comments
From location requests to AI-enabled photo albums, the next-gen functionality looks both user and marketer friendly.
By David Kirkpatrick • Dec. 7, 2016 -
Report: WPP's ad spend on Snapchat reaches $70M
Facebook is worried about the competitor’s growth, per the CEO of the world's largest advertising company.
By Chantal Tode • Dec. 7, 2016 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Disney, Twitter bring Star Wars marketing into theater lobbies
Social buzz for Rogue One gets a real world activation.
By Peter Adams • Dec. 5, 2016 -
Report: Facebook Collections designed to curate news similar to Snapchat Discover
The new feature is the social network's latest attempt to address the growth in viral fake content.
By Chantal Tode • Dec. 5, 2016 -
Twitter gains new VP of product from Yes acquisition
Former Yes CEO Keith Coleman has filled the long-vacant key position.
By David Kirkpatrick • Dec. 5, 2016 -
Snapchat Discover's publisher views are down
Changes to where stories appear have reduced some viewership numbers by one-third.
By David Kirkpatrick • Dec. 5, 2016 -
Deep Dive
Twitter's role as second-screen leader is under attack
Snapchat, Facebook and others increasingly offer their own compelling tactics for bridging TV and social.
By David Kirkpatrick and Chantal Tode • Dec. 5, 2016 -
Holiday season starts slow with 9% drop in ad spend
Retailers’ ad budgets are in transition as shopping behaviors change.
By Chantal Tode • Dec. 5, 2016 -
Daily Mail writes off Elite Daily acquisition as viral content wanes
Less than two years after purchasing the buzz-driven site, the Daily Mail is taking a $31 million loss.
By David Kirkpatrick • Dec. 2, 2016 -
Shell, Screen Gems run novel Snapchat campaigns
Two separate marketing efforts illustrate how brands might reach the platform's audience beyond its current ad formats.
By David Kirkpatrick • Dec. 2, 2016 -
Can AI help Facebook police offensive content?
A new machine-driven program hopes to monitor live video streams for unsavory material.
By Peter Adams • Dec. 2, 2016 -
Snapchat expands STATS partnership to bring more data points to sports fans
Additional stats will now be provided on top of shareable sports scores.
By David Kirkpatrick • Dec. 1, 2016 -
Twitter goes 'Rogue One' with Star Wars live streaming event
People Magazine is teaming up with the micro-blogging site to show exclusive content from the new film.
By David Kirkpatrick • Nov. 30, 2016 -
Facebook Messenger builds virtual arcade with Instant Games
Classic titles like Pac-Man, Galaga and Words with Friends are now available on the app, which has become a magnet for marketers.
By David Kirkpatrick • Nov. 30, 2016 -
Facebook rolls out mobile Creative Hub for all marketers
Announced at Cannes Lions this June, the tool has been tested by 30 creative agencies.
By David Kirkpatrick • Nov. 30, 2016 -
Pepsi levels up with Facebook Messenger chatbot game
The effort is a holiday-themed extension of this year's PepsiMoji campaign.
By David Kirkpatrick • Nov. 29, 2016 -
Deep Dive
The 2016 Dive Awards for marketing
From Dunkin' Donuts' winning digital recipe to agency controversies and Amazon Echo's breakthrough performance, a look back at a particularly notable year for the marketing industry.
By Chantal Tode • Nov. 29, 2016 -
Digital's role on Black Friday ramps up across mobile search, prospecting and retargeting
Two sets of data reinforce shopping’s omnichannel evolution.
By Chantal Tode • Nov. 29, 2016 -
Snapchat users cut short video ad views
Interstitial spots on the platform average less than 3 seconds a view.
By David Kirkpatrick • Nov. 29, 2016 -
Snickers to take over WWE's YouTube page in WrestleMania promotion
The candy maker partnered with the wrestling organization for a number of tie-ins.
By David Kirkpatrick • Nov. 29, 2016 -
Deep Dive
Why marketers must make an emotional connection in an era of discontent
As consumers retreat to opposing corners on a variety of topics, striking the right emotional tone in marketing messages may be more critical — and challenging — than ever.
By Chantal Tode • Nov. 28, 2016 -
Bud Light bridges digital, in-store experiences with new Super Bowl promo
Fans who find one of 37,000 gold cans can win a prize.
By David Kirkpatrick • Nov. 28, 2016 -
Questions linger over how much ad revenue fake news generates for Facebook
Data from BuzzFeed News found pre-election fake news stories often received more attention than editorial from legitimate sites.
By David Kirkpatrick • Nov. 28, 2016 -
Express taps influencers for holiday inspiration
The clothing retailer assembles a group of brand ambassadors it’s calling “Expressionists.”
By Peter Adams • Nov. 23, 2016 -
Google and Good team up for digital-first music festival
GoodFest will be live streamed on YouTube and Facebook while having limited opportunity for in-person attendance.
By David Kirkpatrick and Chantal Tode • Nov. 23, 2016
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