Facebook is testing real-time ads to promote live video broadcasts

The social media giant is putting a number of resources into making live video streaming a success.

By David Kirkpatrick • Nov. 23, 2016

Pew: Election tracking via social media more than doubled this year

TV remains the most popular way to track election results, but digital channels including social media are on the rise.

By David Kirkpatrick • Nov. 22, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Instagram Stories integrates live video

Streaming options arrive at a time when parent company Facebook is betting big on video to drive growth  

By Peter Adams • Nov. 21, 2016

Zuckerberg commits to fixing Facebook's fake news problem

The CEO outlined several steps the social media giant is taking to address misinformation shared by users.

By David Kirkpatrick • Nov. 21, 2016

Facebook winds down ad serving on Atlas, will boost measurement focus

The move reduces competition for Google’s DoubleClick. 

By Chantal Tode • Nov. 18, 2016

Subaru hopes to 'Share the Love' with musical Snapchat lenses

Users' facial expressions and movements trigger the campaign theme song. 

By David Kirkpatrick • Nov. 18, 2016

Facebook nabs facial image firm FacioMetrics

The acquisition bolsters the social media giant's already impressive facial recognition capabilities.

By David Kirkpatrick • Nov. 18, 2016

Facebook issues extensive apology as more metrics mistakes surface

The company is taking a number of steps to fix its growing list of measurement issues. 

By Chantal Tode • Nov. 16, 2016

Twitter NBA live programming nets first big advertisers

Deals with Amex and JBL Harman demonstrate the appeal of original Twitter content for brands.   

By Peter Adams • Nov. 16, 2016

Snapchat, Foursquare team up for better targeted geofilters

The video messaging app can now sell ads that hone in on hyper-specific locations.

By David Kirkpatrick • Nov. 16, 2016

Report: Snap Inc. files confidentially for IPO

The news follows months of speculation that a public stock offering was in the works for Snapchat's parent. 

By David Kirkpatrick • Nov. 16, 2016

Facebook testing multi-product retail ads in news feeds

New ad formats show the social media site taking another step toward being an all-purpose shopping platform. 

By Dan O'Shea • Nov. 16, 2016

GroupM reorganizes, putting data at the core of targeting and buying

The new Platform Services practice is intended to help marketers find the right audience. 

By Chantal Tode • Nov. 15, 2016

Following election, Facebook, Google grapple with bad news sites

Facebook in particular has received flak for promoting false stories that might've bolstered Trump's campaign. 

By David Kirkpatrick , Peter Adams • Nov. 15, 2016

Macy's taps social media to spread the Santa spirit

The campaign is an attempt by the retailer to counteract some of the negativity on the internet. 

By David Kirkpatrick • Nov. 15, 2016

Facebook acquires link tracking firm CrowdTangle

The partnership could help publishers better understand how links to their content are shared on Facebook.

By David Kirkpatrick • Nov. 14, 2016

Instagram is getting live video

After months of speculation, the platform confirms it will join parent company Facebook in offering live streaming content. 

By David Kirkpatrick • Nov. 14, 2016

Are Snapchat's Spectacles more than just a 'toy'?

The video-integrated sunglasses are wowing some agencies and brands but also bear the marks of a novelty item.

By Peter Adams • Nov. 14, 2016

Febreze refreshes '#12Stinks of Christmas' campaign with hip hop video

The lighthearted holiday effort returns with hip hop legend Doug E. Fresh and Doug the Pug.

By David Kirkpatrick • Nov. 11, 2016

UPDATE: Facebook disables race-based exclusion targeting for housing ads

The social media giant bows to growing pressure over ads targeted based on "ethnic affinities."

By Hallie Busta • Nov. 11, 2016

Study: Values not money motivate influencers

Forty-two percent of influencers cite alignment with a brand’s core values as the top reason for accepting opportunities.

By David Kirkpatrick • Nov. 11, 2016

Instagram's Stories adds deep links, becomes more shareable

The service, which is often seen as a blatant Snapchat clone, becomes more distinctive through three new features. 

By David Kirkpatrick • Nov. 11, 2016

IKEA calls Uber and influencers for hearty 'Friendsgiving' promotion

The retailer’s partnership with Uber suggests it's looking to reach the ride-sharing app’s urban customers where they are spending time — on their phones. 

By Chantal Tode • Nov. 11, 2016

Facebook's new Flash video app is latest attempt to copy Snapchat

The standalone ephemeral video messenger launched in Brazil, with a few distinct features. 

By David Kirkpatrick • Nov. 10, 2016

ANA: Ad industry's tax burden could increase under Trump

Possible tax changes under the new regime could end the immediate write-off of advertising expenses.

By David Kirkpatrick • Nov. 10, 2016