Pinterest adds partners to enhance marketing program

New measurement and audience firms sign on to help make the platform more advertiser-friendly. 

By David Kirkpatrick • Nov. 10, 2016

Facebook introduces News Feed ads and sponsored messages for Messenger

Marketers will be able to tie the main platform directly to conversations with chatbots.

By David Kirkpatrick • Nov. 9, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Is Facebook going after LinkedIn?

A new jobs page on Facebook might be trying to take a bite out of the Microsoft-owned networking service.

By David Kirkpatrick • Nov. 9, 2016

Snapchat extends AR capabilities through 'world lenses'

The platform's virtual filters move further beyond the selfie space.

By David Kirkpatrick • Nov. 9, 2016

Google parent invests in Snap Inc., Airbnb

Alphabet's financial stake in Snapchat might signal a defensive move against Facebook.  

By David Kirkpatrick • Nov. 8, 2016

Report: Facebook Messenger toying with Instant Games

The app takes another step beyond just being a chat service. 

By David Kirkpatrick • Nov. 8, 2016

With FTC cracking down, how should brands approach influencer marketing?

The appeal of tie-ins with social media bigwigs is clear, but the threat of heavy sanctions makes developing proper disclosure practices essential.     

By David Kirkpatrick • Nov. 8, 2016

Study: Retailers abandon generic mobile coupons during the holidays

Shoppers could see fewer coupons and more targeted ads this gift-giving season.

By David Kirkpatrick • Nov. 8, 2016

Vine might not be dead yet

Parent company Twitter is reportedly vetting multiple companies interested in acquiring the app.  

By Peter Adams • Nov. 7, 2016

Can Snapchat beat Facebook in app install ads?

Snapchat is about to make a big push into the hot format for digital spending. 

By David Kirkpatrick • Nov. 7, 2016

Facebook tunes in for TV ads

The company is testing selling spots to set-top boxes. 

By David Kirkpatrick • Nov. 7, 2016

A WhatsApp hidden feature looks a lot like Snap stories

The most recent public beta for the messaging app reportedly conceals a familiar-looking "Status" option.

By David Kirkpatrick • Nov. 7, 2016

Periscope gets presidential with selfie masks

Live streamers will be able to “re-brand” as Clinton or Trump with Snapchat-esque filters.

By David Kirkpatrick • Nov. 7, 2016

BuzzFeed News to stream election night coverage on Twitter

The exclusive live broadcast might last up to five hours. 

By David Kirkpatrick • Nov. 4, 2016

Facebook eclipses 1B daily active users on mobile

Despite recent controversies, Facebook continues to build on its market-leading position, with mobile in particular reaching record numbers.

By David Kirkpatrick • Nov. 3, 2016

What Twitter's uncertain future means for marketers

Twitter made its name in customer care and its ambitious bet on live video is exciting, but the social platform needs to decide what it wants to be — or risk clipping its own wings. 

By Peter Adams • Nov. 2, 2016

Facebook faces class action suit over inflated video metrics

The suit comes in the wake of revelations that the company overestimated time spent on video anywhere from 60% to 80% since 2014.  

By David Kirkpatrick • Nov. 2, 2016

Twitter launches two new chatbot services

Consumers often turn to Twitter first when seeking social customer care, but the platform has lacked any sort of dedicated AI response feature until now. 

By Peter Adams • Nov. 1, 2016

Shoppable photos coming soon to Instagram

With the move, Instagram aims to play a much more prominent role in product discovery, a natural fit for its consumer base.

By Peter Adams • Nov. 1, 2016

Gen Z, millennials find Snapchat 'cooler' than Instagram

A survey shows young demos aren't fans of marketing on the apps. 

By David Kirkpatrick • Nov. 1, 2016

Reddit introduces basic interest ad targeting

Marketers can better optimize based on subreddit activity.

By David Kirkpatrick • Oct. 31, 2016

What's Facebook dressing up as for Halloween? Snapchat, apparently

New video features on the platform — including virtual 'Masks' — look spookily familiar.

By Peter Adams • Oct. 31, 2016

Even Hillary Clinton likes influencer marketing

The presidential nominee's campaign is targeting millennial voters with video ads featuring YouTube stars. 

By David Kirkpatrick • Oct. 28, 2016

Vine withers as Twitter shuts down video-looping app

The six-second video-looping service, used by many marketers, has watched competition heat up. 

By Chantal Tode • Oct. 27, 2016

Twitter cuts 9% of workforce, restructures sales and marketing

The struggling social media company laid out plans for the future but kept mum on takeover rumors.  

By Chantal Tode • Oct. 27, 2016