New England's #1MillionPatriots promotion backfires

Racial slur in followers name makes it through filter. 

By Wendy Parish • Nov. 14, 2014

Cybersecurity researchers warn goods on Facebook ads could be fake

Nearly 24% of goods in ads found to be counterfeit. 

By Wendy Parish • Nov. 13, 2014

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Publishers expand sponsored content to social sites

Content is being developed for social sites like Instagram and Snapchat. 

By Wendy Parish • Nov. 13, 2014

Law enforcement data firm moves into brand marketing

The language algorithm the firm uses to catch criminals is helpful for brands to discover what people are really saying online. 

By Wendy Parish • Nov. 13, 2014

Twitter wants to make new users more welcome

Instant Timelines and other changes are meant to grow and retain users. 

By Wendy Parish • Nov. 12, 2014

YouTube introduces its music streaming service Music Key

Video site already houses the largest online collection of legal music. 

By Wendy Parish • Nov. 12, 2014

Jaguar's Google Glass App breathes new life into print ads

With the Blippar app, the car brand's print ads offer an augmented reality experience.

By Wendy Parish • Nov. 11, 2014

Hearst looks to monetize its Facebook traffic

Advertisers can now choose to target readers coming from Facebook. 

By Wendy Parish • Nov. 11, 2014

Facebook Messenger tops 500 million monthly active users

Standalone app sees success despite public image problem. 

By Wendy Parish • Nov. 10, 2014

Instagram adds edit feature for photo captions

Misspellings and mistakes are now easier to fix with new features.

By Wendy Parish • Nov. 10, 2014

Mountain Dew enters the realm of virtual reality

Brand takes content creation to a new level with an Oculus Rift VR video.

By Wendy Parish • Nov. 10, 2014

Forrester: Branded communities to make a comeback in 2015

"The Predictions 2015: Social Media Grows Up" offers insight into the future of digital marketing.

By Wendy Parish • Nov. 10, 2014

Marriott is the latest brand to form Snapchat campaign

Working with the app is part of larger campaign that includes short films for YouTube. 

By Wendy Parish • Nov. 9, 2014

Despite being banned in China, Twitter is coming to Hong Kong

The social site wants to help Chinese brands expand globally. 

By Wendy Parish • Nov. 9, 2014

5 web stars who turned into brand ambassadors

Brands are learning to capitalize on the loyal following many web stars have. 

By Wendy Parish • Nov. 9, 2014

Should marketers be worried about Facebook's newsfeed algorithm?

The social giant is offering users more options to dial down what appears in their newsfeed. 

By Wendy Parish • Nov. 7, 2014

Friday Roundup: The end of 'like-gate' and whiplash from #AlexFromTarget

These are the 'need to know' marketing stories of the week.

By Mattie Quinn • Nov. 7, 2014

Kik opens up more opportunites for brands on its messaging app

Keyword feature expands interaction in Promoted Chats. 

By Wendy Parish • Nov. 6, 2014

Microsoft brand takes a hit when CNN anchors use device as iPad stand

Anchors favored iPads during election night, despite a row of Surfaces at their disposal. 

By Wendy Parish • Nov. 5, 2014

Dell enters marketing business with 'digital transformation'

Dell follows other legacy software firms like Oracle and IBM into the market. 

By Wendy Parish • Nov. 5, 2014

Lingerie brand Aerie ditches Photoshop, gains 9% in sales

The brand pledged earlier this year to stop altering models' appearance in its ads. 

By Wendy Parish • Nov. 4, 2014

Tech company takes credit for #AlexFromTarget

An agency has come forward and said that it was behind the viral success, though persons involved are disputing the claim. 

By Wendy Parish • Nov. 4, 2014

The end of Facebook 'like-gate' is here

Brand pages will no longer be able to offer incentives in exchange for likes. 

By Wendy Parish • Nov. 4, 2014

Forrester: Digital spending will overtake TV by 2019

Research suggests that mobile will help push digital ad spending past TV. 

By Wendy Parish • Nov. 4, 2014

New Snapchat ad modeled after live TV

Brands will be able to incorporate messaging into the app's "Our Stories" feature. 

By Wendy Parish • Nov. 4, 2014