69% of online sharing activity is still 'dark'

Radium One reports that majority of sharing still can't be tracked. 

By Wendy Parish • Dec. 4, 2014

British beauty brand turns Instagram into an advent calendar

Followers can win prizes by sending in own holiday photos. 

By Wendy Parish • Dec. 3, 2014

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Accenture adds to digital-marketing arsenal with Reactive buy

Independent Australian ad agency will help Accenture compete with IBM, Deloitte, and Dell. 

By Wendy Parish • Dec. 2, 2014

Facebook has a host of stocking stuffers for mobile app advertisers

New features include autoplay video and guaranteed ads views. 

By Wendy Parish • Dec. 2, 2014

Heineken sends beer and holiday cheer with #SparkMyParty promotion

Twitter contest brings beer and decorations to fans for a holiday party. 

By Wendy Parish • Dec. 2, 2014

Stella Artois is the first beer brand to buy Instagram ads

Anheuser-Busch brand taps into trend of sharing food and drink on the app. 

By Wendy Parish • Dec. 1, 2014

Arby's makes apology commercial to Pepsi

Fast-food chain forgets ad deal it made with Pepsi. 

By Wendy Parish • Dec. 1, 2014

This year's Black Friday and Cyber Monday the most social ever

Top hashtag over the holiday weekend was #BlackFriday. 

By Wendy Parish • Dec. 1, 2014

Vox plans outside ad expansion with new round of funding

The $46.5M will go towards heavy production of content—particularly video. 

By Wendy Parish • Dec. 1, 2014

French city is now sans billboards

Grenoble will be ad free in 2015. 

By Wendy Parish • Nov. 30, 2014

To better target ads, Twitter to track app downloads

Only list of downloaded apps will be tracked—not app activity. 

By Wendy Parish • Nov. 30, 2014

Twitter introduces offer button just in time for the holidays

Advertisers will now be able to attribute a claimed deal directly with its Twitter ad.

By Wendy Parish • Nov. 25, 2014

Ruffles is PepsiCo's first all-digital marketed brand

Parent company wants to experiment with a digital-only marketed brand. 

By Wendy Parish • Nov. 25, 2014

Budweiser's Clydesdales aren't going anywhere

Anheuser-Busch puts to rest rumors that Clydesdales were leaving ads. 

By Wendy Parish • Nov. 24, 2014

High-dollar advertisers receive exclusive access to Facebook info

New program with Grapevine offers insight into user sentiment on brands and related topics. 

By Wendy Parish • Nov. 21, 2014

BuzzFeed has another traffic trick up its sleeve

A happy accident led to the invention of the "social URL."

By Wendy Parish • Nov. 21, 2014

Bob Marley gets his own brand of pot

The musician's name and likeness will be used to promote line of cannabis products. 

By Wendy Parish • Nov. 20, 2014

'Social Studio' now fully integrated into Salesforce Marketing Cloud

Social will now have direct connections to all business aspects including sales, service. 

By Wendy Parish • Nov. 19, 2014

Holiday ad creep: Is it really a thing?

Customers have been complaining about earlier Christmas ads for a long time.

By Mattie Quinn • Nov. 19, 2014

Hootsuite answers, how much is your brand 'loved?'

New tool quantifies and ranks brands for its "Love List." 

By Wendy Parish • Nov. 19, 2014

Dave & Busters latest brand to make Twitter mistake

Racial joke doesn't go over well with followers. 

By Wendy Parish • Nov. 18, 2014

Forrester: Brands are wasting time and money on social media

New data shows that Facebook and Twitter might not be worth the investment. 

By Wendy Parish • Nov. 17, 2014

Pay friends through Snapchat with 'Snapcash'

Messaging app introduces payment feature powered by Square. 

By Wendy Parish • Nov. 17, 2014

App developers abandon Google Glass

Consumer interest seems to be declining. 

By Wendy Parish • Nov. 16, 2014

Facebook delivers another blow to brands' organic reach

Algorithm will decrease views of promotional posts from Pages. 

By Wendy Parish • Nov. 14, 2014