Twitter introduces 'partner audiences' for off-site targeting

Big data from marketing partners Acxiom and Datalogix will allow the social media site to offer advertisers 1,000 audience segment options. 

By Wendy Parish • March 5, 2015

Latest addition to Pinterest ads: targeting and animation

A test phase will offer more granular marketing options, expanding from the site's initial 30 categories. 

By Wendy Parish • March 4, 2015

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By Marketing Dive staff

Instagram introduces carousel ads, clickable links

With the new live URLs, it will be much easier for advertisers to calculate ROI.

By Wendy Parish • March 4, 2015

Could Line be the next big app in the U.S.?

According to the messaging app, invested brands are seeing substantial returns.

By Wendy Parish • March 4, 2015

Could Google+ be over as we know it?

Hangouts, photos, and social streams could become separate areas. 

By Wendy Parish • March 2, 2015

Twitter video now able to embed directly on websites

Giving even more shelf life to tweets, embedded videos can now appear on sites without the original tweet.

By Wendy Parish • March 2, 2015

4 modern day marketing faux pas

Digital marketing can be a jungle—make sure you aren't making any of these avoidable mistakes.

By Wendy Parish • March 2, 2015

Strippers may have cracked the code for making money on Snapchat

Adult workers are among first industries to utilize Snapcash, a trend that could catch on for other industries. 

By Wendy Parish • March 1, 2015

Social media marketers jump on "llama drama"

Our hits and misses on Twitter from the event that had the whole Internet talking Thursday.

By Mattie Quinn • Feb. 27, 2015

New tracking tools offer ROI insight for Twitter

"Transaction values" and "key conversion tags" enable users to see sales directly related to Promoted Tweets. 

By Wendy Parish • Feb. 26, 2015

eMarketer: Pinterest on track to hold 30% of social media users by 2019

Pinterest has something other sites don't—users willing to share product preferences, plans, and aspirations. 

By Wendy Parish • Feb. 25, 2015

Pinterest expands ad offerings with 'multi-pin carousel'

The platform is experimenting with Promoted Pins that rotate images. 

By Wendy Parish • Feb. 24, 2015

Facebook thanks its 2M advertisers with a new app

The Ads Manager app will help marketers manage campaigns on the go. 

By Wendy Parish • Feb. 24, 2015

Facebook marketing app Toro has been acquired by Google

The acquisition is likely a move to better compete with Facebook advertising.

By Wendy Parish • Feb. 24, 2015

Lyft's new CMO wants to blend 'art and science' in campaigns

As the marketing wars between car-sharing services heat up, new CMO says efficiency and education are the core goals of the transportation company's advertising. 

By Wendy Parish • Feb. 23, 2015

YouTube introduces a kid-friendly app

The app will include ads, paving the way for new digital video marketing opportunities to children.

By Wendy Parish • Feb. 23, 2015

Diversity is coming to Apple's emojis

Emojis have slowly crept into digital marketing practices, and now even more options—with multiple skin tones and lifestyles—will be available.

By Wendy Parish • Feb. 23, 2015

Dove uses Oscars to promote body positivity on Twitter

Social media and self-esteem experts live-tweeted against negative comments during the awards show. 

By Wendy Parish • Feb. 22, 2015

Upworthy's native ads perform 38 times better than industry standard

The site's native ads have generated $10 million in just nine months.

By Wendy Parish • Feb. 22, 2015

Whatever, USA will live again through Bud Light this year

Despite a few marketing hiccups, the brand wants to recreate last year's town takeover. 

By Wendy Parish • Feb. 22, 2015

Pinterest cuts spam clicks in half with 'Stringray'

New system reduces time of eliminating spam links from 4 hours to milliseconds. 

By Wendy Parish • Feb. 22, 2015

Birdman won Best Picture at the Oscars, but which movie topped Twitter engagement?

Box office numbers may not necessarily translate to buzz on Twitter. 

By Wendy Parish • Feb. 22, 2015

LinkedIn debuts new company page dashboard with notification center

New features offer page managers better insight into company page activity. 

By Wendy Parish • Feb. 22, 2015

Ask McDonald's anything—except one thing

Chain's new "transparency" campaign on Twitter raises good questions on what topics are worth engaging with consumers over, and what topics marketers should stay mum on.

By Wendy Parish • Feb. 19, 2015

LinkedIn expands version of Marketing Solutions

The five-piece solutions platform is meant to help marketers expand their B2B audience.

By Wendy Parish • Feb. 19, 2015