Facebook introduces 'Messenger for Business'

The new platform seeks to reinvent how businesses communicate with users. 

By Wendy Parish • March 25, 2015

Facebook in talks to host news content

The New York Times, Buzzfeed, and National Geographic are predicted to be the first publishers to test the new approach. 

By Wendy Parish • March 24, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Bracket breakouts: 5 campaigns that are dominating March Madness

Buffalo Wild Wings and Pizza Hut are among the brands successfully capitalizing on the tournament's buzz.

By Wendy Parish • March 24, 2015

Brands take advantage of new Instagram Layout app

Victoria's Secret and Sephora created collage posts the first day of the launch. 

By Wendy Parish • March 23, 2015

Twitter tests autoplay video with iPhone, iPad users

The experiment comes after rival Facebook found success with the feature.

By Wendy Parish • March 23, 2015

Pinterest offers insight to 'Pinnability' algorithm

The best Pins for users could also offer better targeting for advertisers.

By Wendy Parish • March 22, 2015

Brands jump into March Madness Twitter frenzy

After upsets in the early games, companies like Pizza Hut and Nationwide used the social media conversation to their benefit.

By Wendy Parish • March 19, 2015

Bud Light's St. Patrick's Day tweet stirs controversy

Followers were not amused with the company account's joke alluding to consent. 

By Wendy Parish • March 17, 2015

New Bitly links will open directly into apps

The company promises to drive more traffic to apps and offer better insight for clients.

By Wendy Parish • March 17, 2015

Jameson unveils first 3D video ad for Facebook and Instagram

The whiskey company serves up a digital shot to its followers. 

By Wendy Parish • March 16, 2015

CMOs reveal shifting views on social media

A new report found that check-in apps are out, and LinkedIn is in. 

By Wendy Parish • March 15, 2015

Tinder marketing stunt at SXSW: Brillant or deceptive?

Marketers for a new sci-fi movie created a robot on the app who many believed was human.

By Wendy Parish • March 15, 2015

Say goodbye to Facebook ads for products you already purchased

The acquisition of an of e-commerce search engine will help the site eliminate unnecessary targeted ads.

By Wendy Parish • March 15, 2015

The biggest loser in Facebook 'like' purge: Etsy

The brand lost 99.99% of its followers due to a glitch by the social media giant. 

By Wendy Parish • March 13, 2015

New social network boasts ad model that pays users

"8" will allow members to post ads on their own profiles and earn 80% of revenue generated from the content. 

By Wendy Parish • March 12, 2015

Instagram filters can reveal fashion retailers' hidden messages

Ted Baker offers users the chance to win prizes for deciphering content within photos on the app. 

By Wendy Parish • March 12, 2015

The joke all brands need to stop making on Twitter

Companies recycled the same theme in an attempt at joining Wednesday's #5worddealbreakers trend.

By Wendy Parish • March 11, 2015

Instagram surpasses Facebook as brand favorite

A new study shows that more companies are choosing the photo sharing app because their posts are guaranteed to end up in users' feeds.

By Wendy Parish • March 11, 2015

Facebook's new 'Topic Data' offers marketers anonymous audience insight

The information, however, will only be available to companies partnered with DataSift, the creator of the application's interface. 

By Wendy Parish • March 10, 2015

Facebook's 'Creative Accelerator' helps brands reach global mobile users

Representatives from the program work with companies to develop ads for devices with slower connections.

By Wendy Parish • March 10, 2015

Should marketers pay attention to Meerkat?

Some publishers and brands have utilized the app to push live video broadcasts. 

By Wendy Parish • March 9, 2015

Study: Twitter activity corresponds with neurological activity during TV shows

A Nielsen report found a 79.5% correlation between the two factors.

By Wendy Parish • March 9, 2015

Companies experiment with monetizing native Facebook video

With video views exploding on the social media site, brands are scrambling to find ways to make them profitable.

By Wendy Parish • March 8, 2015

Tumblr's Creatrs Network reports positive stats

The in-house group pairs popular creative influencers with brands looking to run campaigns on the site. 

By Wendy Parish • March 6, 2015

Warning: Your brand's Facebook page will likely see a drop in likes

The total tally will no longer include accounts that have been manually deactivated or "memorialized."

By Wendy Parish • March 5, 2015