Social Media: Page 231
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Gawker: Not sorry for imploding Coke social media campaign
The publisher pushes back on the idea that it acted like a bully.
By Mattie Quinn • Feb. 9, 2015 -
Honda signs on for an integrated campaign during Yahoo's season of 'Community'
The automaker's campaign will run alongside season six of the show.
By Wendy Parish • Feb. 9, 2015 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Get ready for even more original programming on Facebook
The NFL, ABC News, Access Hollywood, and popular YouTube channels are all creating original content for the social network.
By Mattie Quinn • Feb. 9, 2015 -
Twitter's CEO takes tougher stance on trolls
Dick Costolo understands abuse is causing core users to leave.
By Wendy Parish • Feb. 6, 2015 -
LinkedIn sees 44% jump in revenue year over year
Boost in hiring business helped LinkedIn sustain 50% revenue growth in each of the last three quarters.
By Wendy Parish • Feb. 5, 2015 -
Despite slow user growth, Twitter reports record earnings
Revenue was $479 million in Q4—up 32% from Q3.
By Wendy Parish • Feb. 5, 2015 -
Deep Dive
Friday Roundup: Twitter making moves and a Super Bowl hangover
These are the 'need to know' stories of the week.
By Mattie Quinn • Feb. 5, 2015 -
Google deal raises Twitter's social capital
Social media marketers rejoice: Tweets are now about to get better shelf life.
By Mattie Quinn • Feb. 5, 2015 -
Coke's #MakeItHappy campaign halted following Gawker mess
What began as a light-heartened social marketing campaign turned sour quickly.
By Carolyn Heneghan • Feb. 5, 2015 -
Instagram follows Vine's lead with looping video
Looping feature opens up opportunities for advertisers and new creative ideas.
By Wendy Parish • Feb. 5, 2015 -
Twitter's 'Quick Promote' hopes to inspire impulse buys from SMBs
New feature allows businesses to promote most popular tweets directly from analytics page.
By Wendy Parish • Feb. 5, 2015 -
iHeartMedia joins publisher trend with launch of branded content studio
"iHeartMedia Soundboard" will show us how branded content teams will work in radio.
By Wendy Parish • Feb. 4, 2015 -
Instagram is on the hunt for journalists
Social platform wants to build editorial team to boost marketing.
By Wendy Parish • Feb. 4, 2015 -
Ad networks not quite ready for weed advertisers
Weed-focused tech companies hope to fill the void major networks have left.
By Wendy Parish • Feb. 3, 2015 -
Promoted tweets to start appearing outside of Twitter
Paid Twitter messages will appear on third party sites like Flipboard and Yahoo Japan.
By Wendy Parish • Feb. 3, 2015 -
In-store displays have heavy impact on Super Bowl purchases
Survey shows impulse buys in the aisles of a store were persuaded by eye-catching Super Bowl displays.
By Wendy Parish • Feb. 3, 2015 -
The Super Bowl ad winner is: Always' #LikeAGirl
Spot generated the most engagement and sharing of any Super Bowl spot.
By Wendy Parish • Feb. 3, 2015 -
Nationwide explains why it bummed everyone out at the Super Bowl
Insurance company says social media backlash is worth raising awareness about preventable and accidental deaths.
By Wendy Parish • Feb. 2, 2015 -
McDonald's promises to give away every item advertised during the Super Bowl
Fast food chain will award everything from a Toyota Camry to a bunch of Snickers.
By Wendy Parish • Feb. 2, 2015 -
Use of hashtags in Super Bowl commercials dropped in 2015
Only half of the commercials during the big game mentioned hashtags.
By Wendy Parish • Feb. 2, 2015 -
Deep Dive
New England Patriots won the Super Bowl, but who won Twitter?
Study shows which NFL brands have the strongest Twitter following.
By Wendy Parish • Feb. 2, 2015 -
Adult site sees 20% spike in traffic during winter storm Juno
Pornhub is increasingly using user data and breaking news to develop marketing content.
By Wendy Parish • Feb. 2, 2015 -
Brands try out first Instagram ads available during the Super Bowl
Lowe's offers hyperlapsed tips for DIY projects, while Dove hopes to reach men.
By Wendy Parish • Jan. 30, 2015 -
Could Tumblr bring in more brands with new blogging features?
New features make editing and long-form content easier.
By Wendy Parish • Jan. 30, 2015 -
Deep Dive
Friday Roundup: Blizzard marketing, Snapchat's ambitions, and the Super Bowl
These are the 'need-to-know' marketing stories of the week.
By Mattie Quinn • Jan. 29, 2015
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