Mountain Dew enters the realm of virtual reality

Brand takes content creation to a new level with an Oculus Rift VR video.

By Wendy Parish • Nov. 10, 2014

Forrester: Branded communities to make a comeback in 2015

"The Predictions 2015: Social Media Grows Up" offers insight into the future of digital marketing.

By Wendy Parish • Nov. 10, 2014

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Marriott is the latest brand to form Snapchat campaign

Working with the app is part of larger campaign that includes short films for YouTube. 

By Wendy Parish • Nov. 9, 2014

Despite being banned in China, Twitter is coming to Hong Kong

The social site wants to help Chinese brands expand globally. 

By Wendy Parish • Nov. 9, 2014

5 web stars who turned into brand ambassadors

Brands are learning to capitalize on the loyal following many web stars have. 

By Wendy Parish • Nov. 9, 2014

Should marketers be worried about Facebook's newsfeed algorithm?

The social giant is offering users more options to dial down what appears in their newsfeed. 

By Wendy Parish • Nov. 7, 2014

Friday Roundup: The end of 'like-gate' and whiplash from #AlexFromTarget

These are the 'need to know' marketing stories of the week.

By Mattie Quinn • Nov. 7, 2014

Kik opens up more opportunites for brands on its messaging app

Keyword feature expands interaction in Promoted Chats. 

By Wendy Parish • Nov. 6, 2014

Microsoft brand takes a hit when CNN anchors use device as iPad stand

Anchors favored iPads during election night, despite a row of Surfaces at their disposal. 

By Wendy Parish • Nov. 5, 2014

Dell enters marketing business with 'digital transformation'

Dell follows other legacy software firms like Oracle and IBM into the market. 

By Wendy Parish • Nov. 5, 2014

Lingerie brand Aerie ditches Photoshop, gains 9% in sales

The brand pledged earlier this year to stop altering models' appearance in its ads. 

By Wendy Parish • Nov. 4, 2014

Tech company takes credit for #AlexFromTarget

An agency has come forward and said that it was behind the viral success, though persons involved are disputing the claim. 

By Wendy Parish • Nov. 4, 2014

The end of Facebook 'like-gate' is here

Brand pages will no longer be able to offer incentives in exchange for likes. 

By Wendy Parish • Nov. 4, 2014

Forrester: Digital spending will overtake TV by 2019

Research suggests that mobile will help push digital ad spending past TV. 

By Wendy Parish • Nov. 4, 2014

New Snapchat ad modeled after live TV

Brands will be able to incorporate messaging into the app's "Our Stories" feature. 

By Wendy Parish • Nov. 4, 2014

Could #AlexFromTarget transition to brand spokesperson?

The social media phenomenon #AlexFromTarget was trending all Monday. 

By Wendy Parish • Nov. 3, 2014

Ebola marketing: The mostly bad and largely ugly

It is probably not a good idea not to incorporate a deadly disease into a marketing strategy.

By Wendy Parish • Nov. 3, 2014

Agency pokes fun of knee-jerk reactions of real-time social marketing

Parody video walks through "Reactvertising™."

By Wendy Parish • Nov. 3, 2014

Athletic brand teamed up with Twitter for the NYC marathon

ASICS is offering 550 3D printed statues in likeness of runners. 

By Wendy Parish • Nov. 3, 2014

AOL takes on Facebook with new ad system One

One can accurately track users 93% of the time from one device to the next.

By Wendy Parish • Nov. 3, 2014

LinkedIn ad revenue jumps 45%

Sponsored updates, a content marketing product, helped the social site spike ad sales. 

By Wendy Parish • Oct. 30, 2014

Facebook's new video series helps brands create campaigns on the network

The weekly "Pub in Pub" series will feature interviews with ad execs.

By Wendy Parish • Oct. 30, 2014

5 big brands help Instagram launch video ads

Disney, Activision, Lancome, Banana Republic, and The CW are all part of the first video ad rollout. 

By Wendy Parish • Oct. 30, 2014

LA Clippers try to push past Sterling scandal with new campaign

New "Be Relentless" campaign references "walking through fire." 

By Wendy Parish • Oct. 29, 2014

New partnership brings Twitter analytics to IBM enterprise clients

IBM plans to offer Twitter data as part of cloud-based services. 

By Wendy Parish • Oct. 29, 2014