Social Media: Page 236
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To better target ads, Twitter to track app downloads
Only list of downloaded apps will be tracked—not app activity.
By Wendy Parish • Nov. 30, 2014 -
Twitter introduces offer button just in time for the holidays
Advertisers will now be able to attribute a claimed deal directly with its Twitter ad.
By Wendy Parish • Nov. 25, 2014 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Ruffles is PepsiCo's first all-digital marketed brand
Parent company wants to experiment with a digital-only marketed brand.
By Wendy Parish • Nov. 25, 2014 -
Budweiser's Clydesdales aren't going anywhere
Anheuser-Busch puts to rest rumors that Clydesdales were leaving ads.
By Wendy Parish • Nov. 24, 2014 -
High-dollar advertisers receive exclusive access to Facebook info
New program with Grapevine offers insight into user sentiment on brands and related topics.
By Wendy Parish • Nov. 21, 2014 -
BuzzFeed has another traffic trick up its sleeve
A happy accident led to the invention of the "social URL."
By Wendy Parish • Nov. 21, 2014 -
Bob Marley gets his own brand of pot
The musician's name and likeness will be used to promote line of cannabis products.
By Wendy Parish • Nov. 20, 2014 -
'Social Studio' now fully integrated into Salesforce Marketing Cloud
Social will now have direct connections to all business aspects including sales, service.
By Wendy Parish • Nov. 19, 2014 -
Deep Dive
Holiday ad creep: Is it really a thing?
Customers have been complaining about earlier Christmas ads for a long time.
By Mattie Quinn • Nov. 19, 2014 -
Hootsuite answers, how much is your brand 'loved?'
New tool quantifies and ranks brands for its "Love List."
By Wendy Parish • Nov. 19, 2014 -
Dave & Busters latest brand to make Twitter mistake
Racial joke doesn't go over well with followers.
By Wendy Parish • Nov. 18, 2014 -
Forrester: Brands are wasting time and money on social media
New data shows that Facebook and Twitter might not be worth the investment.
By Wendy Parish • Nov. 17, 2014 -
Pay friends through Snapchat with 'Snapcash'
Messaging app introduces payment feature powered by Square.
By Wendy Parish • Nov. 17, 2014 -
App developers abandon Google Glass
Consumer interest seems to be declining.
By Wendy Parish • Nov. 16, 2014 -
Facebook delivers another blow to brands' organic reach
Algorithm will decrease views of promotional posts from Pages.
By Wendy Parish • Nov. 14, 2014 -
New England's #1MillionPatriots promotion backfires
Racial slur in followers name makes it through filter.
By Wendy Parish • Nov. 14, 2014 -
Cybersecurity researchers warn goods on Facebook ads could be fake
Nearly 24% of goods in ads found to be counterfeit.
By Wendy Parish • Nov. 13, 2014 -
Publishers expand sponsored content to social sites
Content is being developed for social sites like Instagram and Snapchat.
By Wendy Parish • Nov. 13, 2014 -
Law enforcement data firm moves into brand marketing
The language algorithm the firm uses to catch criminals is helpful for brands to discover what people are really saying online.
By Wendy Parish • Nov. 13, 2014 -
Twitter wants to make new users more welcome
Instant Timelines and other changes are meant to grow and retain users.
By Wendy Parish • Nov. 12, 2014 -
YouTube introduces its music streaming service Music Key
Video site already houses the largest online collection of legal music.
By Wendy Parish • Nov. 12, 2014 -
Jaguar's Google Glass App breathes new life into print ads
With the Blippar app, the car brand's print ads offer an augmented reality experience.
By Wendy Parish • Nov. 11, 2014 -
Hearst looks to monetize its Facebook traffic
Advertisers can now choose to target readers coming from Facebook.
By Wendy Parish • Nov. 11, 2014 -
Facebook Messenger tops 500 million monthly active users
Standalone app sees success despite public image problem.
By Wendy Parish • Nov. 10, 2014 -
Instagram adds edit feature for photo captions
Misspellings and mistakes are now easier to fix with new features.
By Wendy Parish • Nov. 10, 2014
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