YouTube on track to make $5.6 billion this year

According to eMarketer analysis, the video sharing channel's revenue is up 51% from last year. 

By Wendy Parish • Dec. 11, 2013

Facebook's share of visits up 47% after dropping thumbs up

Facebook dropped the "thumbs up" from its like and share buttons last month and has seen an increase in sharing since. 

By Wendy Parish • Dec. 11, 2013

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

10 ways marketers can maximize retweets

A new report from TrackMaven reveals the best day and time to tweet and receive retweets. 

By Alex Nowicki • Dec. 11, 2013

Bazaarvoice hopes to #EndFakeReviews

Bazaarvoice hopes to make their authentic reviews "trustmark" the Verisign of the future. 

By Wendy Parish • Dec. 10, 2013

Google+ tests new social ad

Brands can now turn their social content into ads distributed on the Google Display Network. 

By Wendy Parish • Dec. 10, 2013

Study: Instagram best platform for brands

A study from SumAll compared brand pages on four major social networks: Facebook, Instagram, Twitter and Google+

By Wendy Parish • Dec. 10, 2013

Google+ has a lot of users, but few are sharing

Google's claims that Plus is the second most popular social network may be a bit of a stretch when it comes to activity. 

By Wendy Parish • Dec. 9, 2013

Facebook News Feed Updates: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook News Feed Update Delivers Higher-Quality Content: Facebook will “be doing a ...

Dec. 7, 2013

Facebook Admits: Expect Organic Reach for Pages to Continue Declining

Facebook now admits that businesses will need to pay in order to get their companies posts and information in user newsfeeds.The way businesses do business on Facebook is changing, and it’s going to be expensive.

Dec. 6, 2013

Sales driven by Pinterest triple on Cyber Monday

Many of the clickthroughs were on previously pinned items, illustrating users' tendency to build shopping lists on the site.

By Wendy Parish • Dec. 6, 2013

White leaving Instagram to serve as Snapchat's COO

White will be responsible for monetizing the platform.

By Wendy Parish • Dec. 6, 2013

How Twitter Stepped Up Its Ad Game

With Tailored Audiences, Twitter has signaled to the rest of the ad world that it truly is open for business. The new advertising service opens Twitter’s mobile app for retargeted Sponsored Tweets to users based on their Web-surfing habits on desktop. To introduce the capability, Twitter w...

Dec. 5, 2013

Twitter launches ad retargeting with 'tailored audiences'

The new product has been in testing since July. 

By Wendy Parish • Dec. 5, 2013

Twitter's Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker

Twitter has entered the programmatic realm with an ad retargeting feature called Tailored Audiences today. But with Black Friday and Cyber Monday in the rearview mirror, is it too late for holiday-minded retailers to fully take advantage of the better-aimed Promoted Tweets that are now available?...

Dec. 5, 2013

Twitter Unveils Tailored Audiences Retargeting Product

Twitter has unveiled Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external user data. Is it an FBX competitor, or will advertisers see the value in both?

Dec. 5, 2013

Death of Doritos Taco mastermind brings social-media nightmare for brands

Anger spread online over how Taco Bell and Frito Lay reacted to the death of the man who drove the Doritos Locos Tacos movement.

By Paul Conley • Dec. 5, 2013

Twitter Retargeting Comes to Mobile

Twitter is expanding its advertising products with retargeting capabilities for marketers to better reach audiences on mobile devices, the company announced today. It’s the next leap for the newly public company's still-nascent advertising business. Twitter will try to leverage its un...

Dec. 5, 2013

Twitter Launches Tailored Audiences Retargeting Product

Twitter has announced the launch of Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external user data. Is it an FBX competitor, or will advertisers see the value in both?

Dec. 5, 2013

Facebook urges brands to pay for ads to be seen in newsfeed

A sales deck sent to Facebook partners admits that organic distribution of posts is on decline. 

By Wendy Parish • Dec. 5, 2013

BuzzFeed expects to double its revenue to $120M in 2014

The startup publisher's model of creating branded content rather than running display ads is proving lucrative. 

By Wendy Parish • Dec. 4, 2013

Sprint's new ad will debut on a single fan's Twitter feed

The video spot featuring James Earl Jones and Malcolm McDowell will be exclusive to Danielle Gray's feed. 

By Wendy Parish • Dec. 4, 2013

5 acquisitions that changed the marketing landscape in 2013

These five deals affected the marketing industry in a real way.  

By Wendy Parish • Dec. 4, 2013

Marketers say Tumblr ads have a long way to go

Will Yahoo really have them established by 2014?

By Wendy Parish • Dec. 4, 2013

Tumblr opens up mobile trending section to advertisers

Brands can now purchase "Sponsored Trending Blog" placements on the mobile version of Tumblr. 

By Wendy Parish • Dec. 2, 2013

UPDATE: Pace auto-reply disaster turns out to be a prank

A few jabs at Pace from comedian Kyle Kinane resulted in an auto-reply mess that quickly spiraled out of control. 

By Wendy Parish • Dec. 2, 2013