Social Media: Page 251
-
Snapchat still needs to prove worth to advertisers
The large, young user base is attractive to advertisers, but Snapchat still needs to answer some questions.
By Wendy Parish • Nov. 15, 2013 -
Pinterest's new API offers 'Popular Pins' feed for brands' websites
The first brands to try out the embedded pins are Disney, Walmart, Random House and Zappos.
By Wendy Parish • Nov. 15, 2013 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Do Twitter's automatic image previews drive traffic?
Studies show is up, but that isn't necessarily translating to a rise in traffic to marketers' sites.
By Wendy Parish • Nov. 15, 2013 -
Mobile ad targeting options expand on Twitter
Targeting can now include specific operating system, device and connection to Wi-Fi
By Wendy Parish • Nov. 14, 2013 -
Snapchat turns down Facebook's $3B offer
The offer is all about Snapchat's young user base and the marketers that want to reach them.
By Wendy Parish • Nov. 14, 2013 -
What the first tweets from B2B brands looked like
These early tweets showcase how far marketing has come on the platform.
By Wendy Parish • Nov. 12, 2013 -
To get Instagram likes, use blue photos
Advertisers receive tips from a Curalate study that shows what image elements inspire likes on Instagram.
By Wendy Parish • Nov. 11, 2013 -
Why this publisher doesn't need a web page
The Movie Loft is successfully operating solely on social media.
By Wendy Parish • Nov. 11, 2013 -
Twitter is the new 'conquesting' frontier
Brands are taking the practice real-time by going after rivals' customers on Twitter.
By Wendy Parish • Nov. 10, 2013 -
After the IPO: Twitter's marketing problem
Where should Twitter's focus be?
By Wendy Parish • Nov. 8, 2013 -
Only 8% of brands confident in digital marketing dept., says survey
The Online Marketing Institute survey measured confidence across all digital channels.
By Wendy Parish • Nov. 8, 2013 -
Facebook employs a five-star rating system on brand pages
Ratings long collected by the social network now appear prominently on some brands' pages.
By Wendy Parish • Nov. 8, 2013 -
YouTube rolls out Google+ comment integration
Following the announcement in September, YouTube has rolled out the new comment system.
By Wendy Parish • Nov. 8, 2013 -
Deep Dive
10 B2B brands showing how LinkedIn should be done
These brands are taking full advantage of the professional network's Company Pages.
By Wendy Parish • Nov. 8, 2013 -
Twitter's stock debuts at $45.10 a share, up 74% over IPO
The micro-blogging platform has already raked in $1.82 billion during its IPO.
By Roger Riddell • Nov. 7, 2013 -
Curated experiences: The future of marketing?
Should marketers focus on creating unforgettable—and shareable—experiences?
By Roger Riddell • Nov. 6, 2013 -
Pinterest announces San Francisco Chronicle pres. as head of partnerships
Joanne Bradford's experience should prove valuable for the growing social sharing startup.
By Roger Riddell • Nov. 6, 2013 -
Twitter rolls out zip code targeting in the U.S.
The quietly launched feature is particularly appealing to small-to-medium size businesses.
By Wendy Parish • Nov. 6, 2013 -
BuzzFeed pays for traffic—and advertisers are OK with it?
To give native ads a boost, BuzzFeed often buys ads that drive traffic to sponsored posts.
By Wendy Parish • Nov. 6, 2013 -
This week, Forrester calls out Twitter
A new report by the same analyst who penned the firm's scathing critique of Facebook is questioning Twitter's value.
By Wendy Parish • Nov. 5, 2013 -
Can this web tool help you avoid the wrong hashtags?
The Hashtag Generator helps users test out different hashtags and see what tweeters are saying with them in context.
By Wendy Parish • Nov. 5, 2013 -
Can Twitter be a B2B lead generator?
Analytics firm Webtrends has found success with Twitter's lead-generation cards.
By Wendy Parish • Nov. 5, 2013 -
Facebook ad-targeting efforts to include behavioral data
The social giant is testing out collecting data on cursor movements and "hovering."
By Wendy Parish • Nov. 4, 2013 -
Twitter to offer customized ad advice through new account
Advertisers can now follow @TwitterAdTips and receive personalized tips to improve their Twitter ads through the site's direct messaging system.
By Wendy Parish • Nov. 4, 2013 -
Backlash commences as first Instagram ad hits user feeds
Designer Michael Kors released the platform's first ad to mixed reviews.
By Wendy Parish • Nov. 4, 2013
Previous
