Social Media: Page 32
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Courtesy of Snap
Coke celebrates summer with AR music experience on Snapchat
The AR content in the photo-messaging app features Australian rapper The Kid Laroi performing a new song.
By Robert Williams • June 30, 2022 -
Courtesy of The Coca-Cola Company
Coke teams up with Marshmello for limited-edition flavor
The brand’s first flavor co-created with an artist is the latest effort to come out of the Coca-Cola Creations platform that launched earlier this year.
By Sara Karlovitch • June 30, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Honda
Honda invites gamers to Hondaverse in Fortnite on Twitch
Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.
By Chris Kelly • June 30, 2022 -
Courtesy of Reddit
Reddit ramps up advertising with first US TV campaign
“Find your people” pushes the platform’s community-centered message by meeting consumers where they are — on the couch.
By Jessica Deyo • June 29, 2022 -
Retrieved from Alka-Seltzer on June 28, 2022
Alka-Seltzer drops new hangover-relief product with help from T-Pain
A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.
By Peter Adams • June 28, 2022 -
Courtesy of Sweetgreen
Sweetgreen launches digital feature to reward customers for meeting goals
The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.
By Julie Littman • June 28, 2022 -
Courtesy of Twitter
Twitter expands e-commerce features with Shopify partnership
Online retailers that use Shopify’s e-commerce software can show as many as 50 items for sale in automatically updated listings on their profile.
By Robert Williams • June 23, 2022 -
Courtesy of HelloFresh
HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'
The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.
By Robert Williams • June 23, 2022 -
Courtesy of YouTube
How YouTube's brewing TikTok rivalry could impact mobile video strategies
Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account.
By Robert Williams • June 23, 2022 -
Courtesy of The Kraft Heinz Company
Kraft rebrands macaroni and cheese to promote comfort food positioning
Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.
By Peter Adams • June 23, 2022 -
Daphne Howland/Marketing Dive
Macy's takes July Fourth bonanza to Web3 with free NFT drop
The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.
By Peter Adams • June 22, 2022 -
Courtesy of Hasbro
Nerf's first mascot Murph draws Gritty comparisons, sparks Twitter debate
The amorphous being coated in thousands of toy darts made a splash over the weekend, kicking off the larger “Unleash the Play in You” platform.
By Peter Adams • June 21, 2022 -
Courtesy of Wendy's
Wendy's streamlines national-to-local social advertising with Tiger Pistol
The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.
By Chris Kelly • June 21, 2022 -
Courtesy of Liquid Death
ColumnCampaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages
The edgy brand blindfolded real people and had them compare flavored water to high-priced liquids like squid ink and lobster Béarnaise sauce.
By Chris Kelly • June 17, 2022 -
Kirill Smyslov via Getty Images
Social media ad growth slows, per Magna
The reach and time spent with social media apps are nearing their limits in several major markets worldwide, according to a revised forecast.
By Robert Williams • June 16, 2022 -
Courtesy of Frito-Lay North America
Ruffles teams with NBA star Jayson Tatum for sneaker collaboration
The chip brand puts itself at the intersection of basketball and sneaker culture as Tatum’s Boston Celtics square off at the NBA Championship.
By Sara Karlovitch • June 16, 2022 -
Courtesy of Victoria's Secret
Victoria's Secret's Happy Nation brand launches Roblox hub
The digital-only tween brand launched in April with plans to enter the metaverse — a first for Victoria's Secret.
By Tatiana Walk-Morris • June 15, 2022 -
Courtesy of Sour Patch Kids
Sour Patch Kids taps Twitch streamers for flavor competition
Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers.
By Chris Kelly • June 13, 2022 -
Courtesy of Twitter
Twitter tests product drop alerts with Home Depot, Dior and others
The shopping feature notifies consumers when brands offer merchandise for a limited time, part of the platform’s growing social commerce push.
By Robert Williams • June 9, 2022 -
Courtesy of Glossier
YouTube brings shopping to Shorts with Glossier Challenge
Glossier is the first brand to sell products through YouTube’s TikTok-like video format, an increasingly central part of the platform’s growth strategy.
By Robert Williams • June 9, 2022 -
Courtesy of Wonderful Pistachios
Wonderful Pistachios deploys baby Groot for plant-based protein push
A campaign features custom packaging exclusive to Walmart in the U.S. and lines up with a new Disney+ series centered on the cutesy, tree-like character.
By Peter Adams • June 6, 2022 -
Original image by Drobot Dean / Adobe Stock, edited by HootSuite
Sponsored by HootsuiteStruggling to measure your social advertising ROI? Shut everything off
Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy.
June 6, 2022 -
Mario Tama via Getty Images
TikTok helps brands manage cross-platform campaigns with new partners
Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners.
By Robert Williams • June 2, 2022 -
Joe Raedle via Getty Images
Sheryl Sandberg resigns from Meta as ad behemoth reaches crossroads
It’s hard to overstate the impact the executive had on building one of the most formidable digital platforms, but also difficult to separate that role from Facebook's struggles.
By Peter Adams • June 2, 2022 -
Courtesy of Tostitos
Tostitos teams with Dan Levy to help people avoid summer FOMO
The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.
By Chris Kelly • June 2, 2022
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