Social Media: Page 47
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Retrieved from Triller on October 05, 2020
Triller parent buys livestreaming site Verzuz, rounding out music focus
Verzuz pits artists in dueling performances and has seen its popularity grow in the absence of live concerts.
By Peter Adams • March 11, 2021 -
Courtesy of Reddit
Reddit teams with Omnicom in bid to lure more mainstream advertisers
Arriving as the social media platform is possibly prepping an IPO, the tie-up gives OMG clients special access to Reddit's creative team and ad products.
By Robert Williams • March 11, 2021 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Courtesy of PepsiCo
PepsiCo disrupts end-of-day screen time to promote new relaxation beverage Driftwell
Digital and social media ads targeted to when millennials and Gen Xers are scrolling through their phones to unwind juxtapose with the company's larger media strategy.
By Peter Adams • Updated March 10, 2021 -
Courtesy of Walmart
Walmart returns to TikTok for beauty-focused shoppable livestream
Its first livestream on the platform experienced seven times as many views as the retailer expected, boosting its TikTok following 25%.
By Robert Williams • March 10, 2021 -
Courtesy of Kellogg Company
Eggo measures parent stress in mornings with L'Eggometer
The Kellogg-owned brand's social listening tool found that the morning after daylight saving time starts is an especially hectic time for parents.
By Robert Williams • March 10, 2021 -
Retrieved from DoorDash on March 09, 2021
DoorDash delivers 'In the Zone' to boost women-owned restaurants
WNBA player Chiney Ogwumike stars in a national campaign spanning TV, digital and social media, with plans to extend the effort beyond March.
By Robert Williams • March 9, 2021 -
Courtesy of Mars
Mars enlists Tastemade for DIY Easter videos on Pinterest
Tutorials showing how to craft garland and dye eggs end with "Me Moments" that urge women to take a break and enjoy a Dove candy.
By Robert Williams • March 9, 2021 -
Retrieved from Diageo Beer Company USA on March 05, 2021
Guinness toasts to front-line heroes in St. Patrick's Day reboot
The Diageo brand is celebrating the occasion with a broad multichannel campaign that includes a TV spot and charity drive, similar to last year's effort.
By Robert Williams • March 5, 2021 -
Courtesy of Herezie
Amazon Prime Video launches TikTok-exclusive series in France
"Cités" is billed as the first Prime Video series that is "100% TikTok," with casting and production decisions all made with the platform in mind.
By Chris Kelly • March 4, 2021 -
Retrieved from Ikea on March 04, 2021
Ikea deals out digital card game on Instagram to fight domestic work inequality
FiftyFifty recognizes that women are doing up to three times as much unpaid care and domestic chores as men amid the pandemic.
By Peter Adams • March 4, 2021 -
Retrieved from French's on March 04, 2021
French's swaps mayo jars for new MustSwitch sandwich at pop-up
Pivoting from at-home to in-person experiences, the McCormick mustard brand teamed with chef Tom Colicchio to serve food at his New York City restaurant.
By Robert Williams • March 4, 2021 -
SOPA Images Limited / Alamy Stock Photo
Community marketing faces challenges as isolation amplifies consumer frustrations
Even as "boycott fatigue" settles in, brands still need to tread carefully while holding fast to a clear sense of purpose in their efforts to tap into community.
By Peter Adams • March 2, 2021 -
Courtesy of Pinterest
Toyota taps interest in cars as 'third space' with Pinterest push for Sienna
Four creators help to position the minivan as a vehicle for people who are increasingly using cars as reimagined workspaces or for outdoor movie nights.
By Chris Kelly • March 2, 2021 -
Opinion
How media companies can harness the creator in us all
Today's media is overly polished. Content should not be perfect, but instead performs best when it feels relatable and personal, writes AQ Strategic's Allison Mezzafonte.
By Allison Mezzafonte • March 2, 2021 -
Courtesy of Frito-Lay
Ruffles celebrates individuality on social media and in return to TV ads
Along with two commercials starring Anthony Davis, the "Own Your Ridges" campaign features fellow NBA star Jayson Tatum.
By Robert Williams • Feb. 26, 2021 -
Courtesy of TikTok
TikTok taps into surging soccer interest with Portland clubs deal
Along with creating frequent and exclusive content, the partnership puts TikTok's logo on player jerseys, the first joint patch sponsorship of a professional men's and women's soccer team in the U.S.
By Chris Kelly • Feb. 25, 2021 -
How influencer marketing will evolve as Gen Z's sway grows
The latest evolution of influencer marketing may see brands approach already loyal customers and give them incentives to partner on social content, a new CreatorIQ report forecasts.
By Robert Williams • Feb. 25, 2021 -
Courtesy of Laughing Cow
Laughing Cow crowdsources laughter worldwide to lighten mood
People can record and share their laugh as part of the brand's 100th anniversary effort that also includes scannable packaging and digital content.
By Robert Williams • Feb. 24, 2021 -
Retrieved from PepsiCo on February 23, 2021
Pepsi stimulates the senses in 'Fizz to Life' film with cadre of soccer stars
A larger campaign focused on the tactile aspects of cola drinking includes TikTok duets and QR code activations.
By Peter Adams • Feb. 23, 2021 -
Courtesy of Bacardi
Bacardi extends 'Conga' remix push with first-of-its-kind Snapchat AR activation
The company is the first alcoholic beverage brand to partner with Snapchat on a lens that uses full body-tracking AR technology.
By Chris Kelly • Feb. 23, 2021 -
Courtesy of Procter & Gamble
P&G brings coronavirus-killing Microban 24 to UK with integrated campaign
The company aims to reach 95% of household shoppers in the country with an effort that includes social media takeovers, brand ambassadorships and more.
By Robert Williams • Feb. 23, 2021 -
Courtesy of Coca-Cola
Coke taps Tyler, the Creator, for dance-focused Zero Sugar campaign
To promote a new formula for the beverage, the multichannel effort includes an "ambitious" digital and social push showing people dancing to an original song.
By Robert Williams • Feb. 23, 2021 -
Opinion // The dissolution of third-party cookies
The social media opportunity with the death of third-party cookies
With cookies on the way out, paid social is a bright spot in 2021 for marketers looking to understand and reach consumers, writes Merkle's Ilon Weeldreyer.
By Ilon Weeldreyer • Feb. 23, 2021 -
Courtesy of Talkshoplive
Livestream shopping platform Talkshoplive raises $3M
Other companies have experimented with livestream commerce to meet homebound consumers where they're spending time during the pandemic.
By Tatiana Walk-Morris • Feb. 18, 2021 -
Courtesy of Zaxby's
Zaxby's inspires random acts of kindness with TikTok challenge
The fast-food chain chose TikTok for a new lighthearted effort because of the platform's visual storytelling style and younger audience.
By Chris Kelly • Feb. 18, 2021
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