Social Media: Page 48
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Courtesy of Pinterest
Pinterest bans weight-loss ads in face of reopening-related social pressures
With eating disorders sharply on the rise, the platform is looking to further differentiate from rival platforms through a focus on inclusion.
By Peter Adams • July 2, 2021 -
Retrieved from Corona on July 01, 2021
Corona offers spin on crypto craze to get people back to the beach
Brand ambassadors like Snoop Dogg are promoting a "Triptocurrency" that can be used to book trips exclusively on Expedia.
By Peter Adams • July 1, 2021 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Federal judge tosses out Facebook antitrust suits, citing failure to prove social giant's monopoly power
The decisions speak to the difficulty regulators will face in reigning in tech companies that offer free services on the internet.
By Peter Adams • June 29, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra Pure Gold foots baggage fees for outdoor enthusiasts
As outdoor sports fans return to pre-pandemic activities, the sweepstakes uses nature-themed messaging to promote the sustainably brewed beer.
By Asa Hiken • June 29, 2021 -
Courtesy of Facebook
Facebook expands Shops feature to WhatsApp, adds AR try-on to Instagram
Facebook will begin testing a new AI-based visual search tool on Instagram amid its bid to improve the social commerce experience.
By Tatiana Walk-Morris • June 24, 2021 -
Courtesy of Lamps Plus
Lamps Plus products make cameo in TikTok videos from 26 creators
By highlighting creators who are popular among women over 35, the effort shows how interest in TikTok is growing for brands with appeal beyond Gen Z.
By Natalie Black (Koltun) • June 24, 2021 -
Courtesy of ATTN:
Unilever, Geico, Madewell among brands embracing new studio dedicated to TikTok strategy
Blue-chip marketers' sign-on for Attn:'s TikTok studio shows continued demand for expertise in growing visibility and driving transactions on the video platform.
By Peter Adams • June 24, 2021 -
Courtesy of Keurig Dr Pepper
Dr Pepper takes zero-gravity flight with Triller to promote Zero Sugar soda
The partnership capitalizes on recent interest in flight and space, while demonstrating how Triller is different from social video rivals like TikTok.
By Chris Kelly • June 24, 2021 -
Courtesy of Pinterest
L'Oréal taps Pinterest creators in expanded push into content marketing
The personal care brand is teaming with more than 20 influencers to create beauty tutorials and discuss trends for seven brands across its portfolio.
By Asa Hiken • June 21, 2021 -
Retrieved from VidCon's Twitter account on June 17, 2021
TikTok replaces YouTube as top sponsor at VidCon, heating up bidding war for creators
By knocking Youtube out of the title sponsorship it has held since 2013, TikTok will be able to spotlight its top talent and executives throughout the convention.
By Asa Hiken • June 17, 2021 -
Courtesy of Pinterest
Volkswagen targets Pinterest auto shoppers with virtual test drive
Months after its "Voltswagen" prank, the car brand is catering to Pinterest's carbon-conscious consumers in an effort to promote its first all-electric vehicle.
By Asa Hiken • June 15, 2021 -
Alexander Koerner via Getty Images
Facebook ad chief Carolyn Everson exits after decade as liaison to brands, agencies
The executive was reportedly frustrated by Facebook's controversies and being passed over for a new chief business officer role.
By Chris Kelly • June 14, 2021 -
Courtesy of Instagram
Instagram debuts tool to help creators earn commission on purchases
The platform seeks to support creators aiming to monetize their audience through brand partnerships, tipping or merchandise sales.
By Tatiana Walk-Morris • June 10, 2021 -
Courtesy of Midol
Midol urges women to stop apologizing for their periods with awareness push
The campaign, made with new Lippe Taylor Group agency twelvenote, is informed by research that found 62% of menstruators under the age of 40 have apologized for their periods.
By Chris Kelly • June 10, 2021 -
Courtesy of Billie
Billie rewrites classic fairy tales for Pride on Instagram
The series aligns with the razor brand's continued mission to champion all women and dismantle traditional notions around body hair.
By Natalie Black (Koltun) • June 10, 2021 -
Courtesy of Burger King
Burger King trolls Chick-fil-A with LGBTQ donations during Pride
The latest escalation of the chicken sandwich wars is a not-so-subtle dig at a company with a history of donating to anti-LGBTQ charities.
By Chris Kelly • June 8, 2021 -
Courtesy of Pinterest
Pinterest introduces Shopping List feature
Users can access products they have saved in one place and get notifications on price changes as part of a broader expansion of shopping features.
By Tatiana Walk-Morris • June 8, 2021 -
Kate Spade released a video as part of the campaign that features dancers in New York, all wearing face masks. The image was retrieved from its video on June 2, 2021.
Kate Spade tests TikTok with cheery summer campaign
New dance-driven creative ties to a hashtag challenge and aligns with the designer brand's broader push toward linking with joy.
By Natalie Black (Koltun) • June 3, 2021 -
Retrieved from Snap on June 03, 2021
Snap prioritizes creators with AR-equipped smart glasses
Before selling the new Spectacles to the public, the company is distributing the device to select creators who make augmented reality Lenses for Snapchat.
By Robert Williams • June 3, 2021 -
Permission granted by Oreo
Oreo turns cookie packs into extraterrestrial peace offering ahead of congressional UFO report
A campaign plays on concepts like crop circles as social media buzz gathers around the release of declassified findings on UFOs in U.S. airspace.
By Peter Adams • June 3, 2021 -
Retrieved from Twitter on June 02, 2021
Disney+, Wendy's test new Fleets ads as Twitter dips toes into full-screen vertical format
Features mirror other stories-like offerings, with the option for brands to include "swipe-up" calls to action.
By Peter Adams • June 2, 2021 -
Retrieved from Miller Lite on June 02, 2021
Miller Lite, New Balance team up on 'dad shoe' beer koozie
Developed with DDB San Francisco, the "shoezie" giveaway leans into dad fashion and kicks off the Molson Coors brand's marketing around Father's Day.
By Asa Hiken • June 2, 2021 -
Courtesy of Snap, Inc.
AR's role in shopping poised to swell in next 5 years, Publicis and Snap find
Two in three people who said they would use branded lens for shopping also agree they're likely to purchase after interacting with an AR experience.
By Natalie Black (Koltun) • May 27, 2021 -
Permission granted by Pepsi
Pepsi says it's better with burgers in shot across Coke's bow
A Memorial Day weekend blitz plays on the fact that none of the big three burger chains pour Pepsi products, though a significant chunk of surveyed consumers prefer the soda.
By Peter Adams • May 26, 2021 -
Courtesy of Barilla
Barilla pens rigatoni-themed 'Funkytown' parody for TikTok
The brand's debut on the video-sharing platform follows other music-oriented digital activations, including a Spotify pasta timer playlist.
By Peter Adams • May 25, 2021
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