Social Media: Page 49
-
Courtesy of Barilla
Barilla pens rigatoni-themed 'Funkytown' parody for TikTok
The brand's debut on the video-sharing platform follows other music-oriented digital activations, including a Spotify pasta timer playlist.
By Peter Adams • May 25, 2021 -
Courtesy of Stella Artois
Stella Artois teams with grandmaster in Twitch-streamed chess challenge
With help from Hikaru Nakamura, the beer brand wants to break an online chess record and reward players and spectators who take part in the event.
By Asa Hiken • May 24, 2021 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Drew Angerer via Getty Images
How brands like HP make strides on TikTok thanks to its bespoke brand safety solution
Executives discussed how the platform's partnership with OpenSlate helps advertisers during a virtual session at the Brand Safety Summit North America.
By Chris Kelly • May 21, 2021 -
Courtesy of Poshmark
Poshmark, Snap team up on social shopping experience
The partnership lets users explore curated Poshmark products and attend virtual shopping events within the Snapchat app.
By Tatiana Walk-Morris • May 20, 2021 -
Courtesy of Hyundai
Car brands embrace buzzy mobile media to reach millennial cord-cutters
The group has become a key demographic for carmakers, which are now opting for virtual launches and AR demos instead of glitzy auto expos of the past.
By Robert Williams • May 20, 2021 -
Courtesy of IKEA
Ikea evokes vacation-inspired home renovations with Pinterest quiz
After answering three questions from a chatbot, shoppers will receive a personalized Pinterest board of design tips and product recommendations.
By Natalie Black (Koltun) • May 20, 2021 -
Courtesy of Truly Hard Seltzer
Truly Hard Seltzer's Dua Lipa campaign marks largest media spend to date
Building on the Boston Beer brand's growth, the multichannel effort pairs tactics that became mainstays during the pandemic with ones like OOH that are set to return to prominence.
By Chris Kelly • May 20, 2021 -
Retrieved from Facebook on May 19, 2021
Facebook launches summer livestream shopping series
Abercrombie & Fitch, Sephora and Clinique are among the brands using the series to revamp their approach to reach homebound shoppers.
By Tatiana Walk-Morris • May 19, 2021 -
Courtesy of Venus/P&G Beauty
P&G's Gillette Venus seeks to normalize pubic hair with quirky tune
To promote a new offering, P&G seeks to break down taboos, an approach also used by DTC brand Billie, which the company tried — and failed — to acquire.
By Chris Kelly • May 18, 2021 -
Courtesy of Reddit
Reddit sets up in-house creative agency KarmaLab to scale ad business
The full-service shop builds on recent marketing initiatives, including a deal with Omnicom and the platform's acquisition of TikTok rival Dubsmash.
By Peter Adams • May 17, 2021 -
Courtesy of Dove
Dove brings No Digital Distortion's body-positive message to TikTok
An in-app resource hub and PSA content promoting images that have not been digitally altered speak to the prevalence of editing tools on social media.
By Peter Adams • Updated May 14, 2021 -
Courtesy of YouTube
YouTube takes aim at TikTok, Snap with $100M creator fund
Basing payouts on views and engagement — rather than ad revenue — may appeal to microinfluencers and amateur creators looking to experiment with short-form video.
By Natalie Black (Koltun) • May 13, 2021 -
Courtesy of Ritz
Ritz celebrates foster families with Instagram Stories sticker pack
As part of its inclusivity push, the Mondelez brand seeks to help foster parents who can't post pictures of their families on the app because of privacy rules.
By Robert Williams • May 7, 2021 -
Drew Angerer via Getty Images
TikTok pitches brands on 'community-based commerce' while pushing past Gen Z image
At its second NewFronts, the platform highlighted its power in driving consumer interest and sales for products from American Eagle and Ocean Spray.
By Peter Adams • May 7, 2021 -
Permission granted by Wonderful Pistachios
Wonderful Pistachios goes for gamers with Twitch, YouTube, social push
In addition to targeting the esports community, Wonderful will market its new healthy snack to younger consumers on Snapchat and TikTok.
By Asa Hiken • May 6, 2021 -
Courtesy of Hollister
Hollister launches Gen Z-focused brand with D'Amelio sisters
The Social Tourist sub-brand begins an exclusive, multi-year agreement between the TikTok stars and parent company Abercrombie & Fitch Co.
By Daphne Howland • May 6, 2021 -
Courtesy of Snap
Snap, Twitter introduce expanded video content, advertiser offerings at NewFronts
With a new Creator Marketplace, Snap will connect advertisers with creators while Twitter's partnerships will better reach younger viewers.
By Chris Kelly • May 6, 2021 -
Courtesy of Busch Beer
Busch, Keystone Light restore familiar themes to launch rival summer campaigns
Signaling a potential return to normalcy, each beer brand is running an online sweepstakes to give five winners $10,000 to spend on summer activities.
By Robert Williams • May 5, 2021 -
Permission granted by Bombay Sapphire
Bombay Sapphire leans into science with Bill Nye explainer videos
The gin brand is using science to target facts-minded millennials as part of its partnership with the iconic '90s TV personality.
By Asa Hiken • May 4, 2021 -
Courtesy of Frito-Lay North America
Cheetos, Doritos face off in 'Flamin' Hot' social media contest
Along with an influencer partnership, the Frito-Lay brands are asking people to vote on their favorite snack for a chance to win branded merch.
By Robert Williams • April 30, 2021 -
Courtesy of E.l.f. beauty
E.l.f. Cosmetics courts gamers with TikTok talent series
The deal with TikTok and Enthusiast Gaming reinforces E.l.f.'s commitment to empowering women in the historically male-dominated gaming world.
By Natalie Black (Koltun) • April 29, 2021 -
Alexander Koerner via Getty Images
Facebook ad revenue surges 46% as marketer demand lifts prices
The social network predicts revenue growth may slow by the second half of this year as Apple limits ad tracking.
By Robert Williams • April 29, 2021 -
Courtesy of National Geographic
Hyundai touts hybrid cars in Nat Geo's AR series on national parks
"Outside Academy" is available as a photo overlay on Instagram and has location-enabled features for road trips through Zion, Yosemite and more.
By Robert Williams • April 28, 2021 -
Retrieved from Clubhouse on April 26, 2021
NFL adds audio app Clubhouse to social media lineup for draft
The league continues to bet on social media to engage sports fans, including by renewing its partnership with Snapchat for draft-related content.
By Robert Williams • April 27, 2021 -
Retrieved from Snapchat on April 23, 2021
Snap's revenue jumps 66% as user base hits 280M
Gucci, American Eagle and Sweat were among the brands that launched notable campaigns on Snapchat during the first quarter.
By Robert Williams • April 23, 2021
Previous
