Social Media: Page 49

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    Courtesy of WWE
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    How the NHL, WNBA and WWE changed digital strategy on the fly to meet COVID-19 demands

    During a CES session, executives at major sports organizations detailed how they altered content strategies to better engage homebound fans.

    By • Jan. 13, 2021
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    Courtesy of Ben & Jerry's
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    Ben & Jerry's calls for Trump ouster as more brands condemn Capitol riots

    With more companies criticizing Wednesday's chaos, the ice cream brand's endorsement of removing the president from office stands out.

    By • Jan. 8, 2021
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • U.S. Capitol Building
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    Brian Tucker/Marketing Dive
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    Brands pull back on marketing following pro-Trump mob attack on Capitol

    Efforts large and small are reportedly on hold as unrest continues to roil Washington, but radio silence may also send the wrong message.

    By • Jan. 7, 2021
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    Courtesy of General Mills
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    General Mills cereal mascots sport 'got milk?' mustaches in new campaign

    Brands including Cheerios and Trix will recreate the "vintage milk man experience" and launch a social media challenge on TikTok and Instagram.

    By • Jan. 6, 2021
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    Courtesy of Budweiser
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    Budweiser Zero unites athletes to support Dry January

    The AB InBev brand's first zero-alcohol beer seeks to motivate consumers who are abstaining from alcohol to start the year.

    By • Jan. 5, 2021
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    Courtesy of KFC
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    KFC joins console wars with gaming system that keeps chicken hot

    After teasing the KFConsole last summer, the chain followed through with specs for a real gaming PC developed in partnership with Cooler Master.

    By • Jan. 5, 2021
  • Restaurant in New York City during the coronavirus pandemic
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    The image by Anthony Quintano is licensed under CC BY 2.0
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    Deep Dive

    8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger

    Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while digital channels like streaming and gaming have become enshrined as consumer favorites.

    By , , • Jan. 4, 2021
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    Courtesy of Frito-Lay
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    Doritos brings back nostalgic favorite with TikTok challenge

    A cone-shaped version of Doritos returns as the brand re-teams with Ali Landry, who starred in an iconic Super Bowl ad that introduced the snack in 1998.

    By • Dec. 22, 2020
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    Wikimedia Commons
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    Unilever lifts ambitious freeze on Facebook and Twitter, but scrutiny remains high

    Platforms targeted in the paid advertising pause — particularly Facebook — continue to face heavy criticism on fronts both reputational and regulatory. 

    By • Dec. 18, 2020
  • Cheerios' holiday ad
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    Cheerios released a video as part of a holiday campaign. The image was retrieved from its video on Dec. 17, 2020.

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    Column

    Campaign Trail: Rebooted Cheerios spot points to influencers' marketing power

    After more than 20 years, the sentimental video of a grandma and baby has reemerged thanks to a viral TikTok clip by Cori Spruiell, who has over 200,000 followers on the app.

    By • Dec. 18, 2020
  • Snapchat study
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    Retrieved from Snapchat on July 30, 2020
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    Snap teams with Unity to expand ad reach on mobile games

    Brands can now more easily reach a gaming platform with 2 billion consumers worldwide that generates 22.9 billion ad impressions a month.

    By • Dec. 18, 2020
  • Mars extends partnership with Disney on 'Bite Size Holiday' series for M&Ms
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    Courtesy of Disney
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    Mars extends Disney deal with M&M's 'Bite Size Holiday' series

    Following three years of successful short Halloween-themed films, the brand is ramping up with four new festive entries on social media for the holidays.

    By • Dec. 18, 2020
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    Brian Solls/Flickr
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    Facebook reportedly developing Cameo copy to key into custom celeb video boom

    The feature, called Super, lets creators receive digital gifts from fans and host the types of streaming content that have grown popular during the pandemic.

    By • Dec. 17, 2020
  • NYX Professional Makeup's virtual shop on Snapchat
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    Courtesy of NYX Professional Makeup
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    Triller matures as marketing platform with NYX virtual pop-up shop

    Emerging amid a surge in user-created video, Triller faces a daunting challenge — and key opportunity — in snagging brand dollars from mainstay social apps as they contend with legal battles.

    By • Dec. 17, 2020
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    Courtesy of Walmart
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    Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream

    A one-hour variety program showcasing Walmart's holiday offerings illustrates why the retailer is interested in acquiring a stake in the platform.

    By • Dec. 17, 2020
  • Pebbles celebrates its 50th anniversary, retrieved by Marketing Dive on Dec. 16, 2020
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    Retrieved from Post Consumer Brands on December 16, 2020
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    Post's Pebbles brand rings in New Year with Fred Flintstone and TikTok

    A golden anniversary effort for the cereal includes a role in ABC's New Year's countdown pre-show, a confetti effect on TikTok and birthday gifts for kids.

    By • Dec. 16, 2020
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    Courtesy of Volvic
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    Danone's Volvic raises the bar with Dry January giveaway

    In exchange for a month's supply of water, Volvic is asking people to share the habits and recipes that are helping them keep resolutions to lead a healthier lifestyle by avoiding alcohol for a month.

    By • Dec. 16, 2020
  • Velveeta's Quesofa promotion retrieved by Marketing Dive on Dec. 15, 2020
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    Retrieved from The Kraft Heinz Company on December 15, 2020
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    Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch

    The Kraft Heinz brand's socially distanced Quesofa is the latest activation to try and accommodate fans whose in-person attendance options remain limited.

    By • Dec. 15, 2020
  • Microsoft, Warner Bros. launch online contest to find 'Space Jam' video game designers
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    Microsoft Xbox released a video as part of the campaign that features LeBron James and Bugs Bunny. The image was retrieved from its video on Dec. 15, 2020.

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    Microsoft, Warner Bros. court 'Space Jam' game designers with online contest

    To get teens interested in coding, the brands are promising two winners the chance to see their ideas brought to life in a video game inspired by the sequel starring LeBron James.

    By • Dec. 15, 2020
  • Reddit acquires Dubsmash, retrieved by Marketing Dive on Dec. 14, 2020
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    Retrieved from Reddit on December 14, 2020
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    Reddit acquires TikTok rival Dubsmash as video vision comes into focus

    While Dubsmash will continue to operate separately, Reddit will integrate the app's video-creation tools into its own platform.

    By • Dec. 14, 2020
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    Rohit Tandon via Unsplash
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    Short video ads impact all stages of purchase funnel, study says

    Six-second ads can be as effective as 15-second ones in helping brands raise awareness and lift brand preference, search intent and purchase intent.

    By • Dec. 14, 2020
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    Courtesy of Panera
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    Panera, Pepsi bite into virtual pizza party trend

    Starring comedian King Bach, the push spoofs pandemic-spurred trends like virtual parties and cocktail hours on videoconferencing services such as Zoom.

    By • Dec. 14, 2020
  • Tastemade, Thanksgiving, chef Frankie
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    Retrieved from Tastemade on November 23, 2020
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    Tastemade feasts on shoppable video as mobile viewership grows

    Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says.

    By • Dec. 10, 2020
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    John Hazard and Lisa Burdige
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    Deep Dive

    Facebook antitrust cases could accelerate power balance shift for social media

    A landmark lawsuit filed by the FTC pushes for the tech giant to spin off Instagram and WhatsApp. But cracks were already forming in Facebook's armor, and rivals like TikTok could smell opportunity.

    By • Dec. 10, 2020
  • Coors Light introduces 'Beerman,' who's ready to chill during the holidays
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    Courtesy of Coors Light
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    Coors Light builds a 'Beerman' who's ready to chill during the holidays

    The disheveled snowman, who performs a rendition of Boston's "More Than a Feeling" in an ad, is the "holiday hero we need in 2020," the brand claims.

    By • Dec. 10, 2020