Social Media: Page 50


  • Cheez-It Bowl mechanical avatars retrieved by Marketing Dive on Dec. 9, 2020
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    Retrieved from Kellogg Company on December 09, 2020
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    Cheez-It recreates college football experience with animatronic cheese wheels

    Custom avatars have the chance to appear as a "Wheel Live Fan" in the end zones during the Kellogg brand's namesake bowl game.

    By Dec. 9, 2020
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    Courtesy of Haribo
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    Haribo makes adults sound like kids with Instagram AR lens

    As consumers increase their candy purchases during the holiday season, the brand is giving Instagram users a chance to win a year's supply of free sweets.

    By Dec. 9, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    Courtesy of Anheuser-Busch
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    Stella Artois lifts curtain on private Broadway performance contest

    Fans can win a livestreamed performance of songs from the musical "Jagged Little Pill" as the pandemic keeps New York City's theaters closed.

    By Dec. 9, 2020
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    Ben & Jerry's
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    Dive Awards

    Activist Brand of the Year: Ben & Jerry's

    As others scrambled to respond to the movement for racial justice, the Unilever ice cream brand built on years of advocacy to go above and beyond.

    By Dec. 9, 2020
  • The Marketing Dive Awards for 2020
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    Danielle Ternes/Marketing Dive
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    Dive Awards

    The Marketing Dive Awards for 2020

    From Chipotle to Procter & Gamble, these are the companies and executives that epitomized leadership in crisis this year.

    By Marketing Dive Team • Dec. 9, 2020
  • An image of a bag sitting on a makeline with food ingredients in the background.
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    Courtesy of Chipotle
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    Dive Awards

    Mobile Marketer of the Year: Chipotle

    The QSR could exceed $2.5 billion in digital sales this year, largely on the strength of mobile marketing initiatives it began before the pandemic.

    By Dec. 9, 2020
  • TikTok regular E.l.f. turns to Triller to debut branded holiday album
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    Courtesy of E.l.f.
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    TikTok regular E.l.f. turns to Triller to debut branded holiday album

    The marketer has gone viral with original TikTok songs but continues to diversify its bets in launching what it says is the first campaign from a beauty brand on Triller.

    By Dec. 8, 2020
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    Courtesy of Planters
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    Planters mascot reaches middle age amid e-commerce push

    The Kraft Heinz brand has almost come full circle with the evolution of its mascot, which was relaunched as Baby Nut in the lead-up to the Super Bowl.

    By Dec. 8, 2020
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    Courtesy of PepsiCo
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    Bubly uplifts LBGTQ+ elders with drag performances, original song

    Extending LGBTQ-focused efforts beyond Pride Month may help the PepsiCo sparkling water brand avoid claims of pinkwashing.

    By Dec. 8, 2020
  • Marketing Dive integrates Mobile Marketer into its expanding industry coverage

    A new reality in which connected experiences are woven into all aspects of our lives — and are unlikely to return to pre-pandemic levels — requires a new editorial approach.

    By Dec. 7, 2020
  • Levi's unveils shoppable clothes for Snapchat's Bitmoji avatars
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    Courtesy of Snap
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    Levi's unveils clothes for Snapchat Bitmoji and their real-life counterparts

    The Levi's x Bitmoji collection includes 12 curated looks and a link to the brand's website so users can dress like their avatars.

    By Dec. 4, 2020
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    Courtesy of Campbell Soup Company
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    Campbell's Soup pushes to save snow days from virtual classes

    The effort comes as some schools have deemed snow days unnecessary when kids are staying home and logging into virtual classes due to the pandemic.

    By Dec. 4, 2020
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    Courtesy of Bagel Bites
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    Bagel Bites seeks 'bopper' to remix its jingle

    Other brands have created unique gigs and sought new songs and slogans from consumers stuck at home and looking for ways to entertain themselves.

    By Tatiana Walk-Morris • Dec. 4, 2020
  • Oreo teams with Lady Gaga on feel-good 'Chromatic' tie-up
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    Courtesy of Oreo
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    Oreo duets with Lady Gaga on feel-good 'Chromatica' tie-up

    Pink-and-green cookies and a website that transforms users' messages into a shareable song are themed around the singer's latest album.

    By Aaron Baar • Dec. 3, 2020
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    Courtesy of Ben & Jerry's
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    6 months later: Activist marketing takeaways from Nike, Ben & Jerry's calls for racial justice

    Analyzing brand messages supporting Black Lives Matter, Gartner found terms like White supremacy alienated consumers — but an ad's reception doesn't tell the full story.

    By Dec. 2, 2020
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    Ryan McKnight / Industry Dive
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    Facebook buys omnichannel customer service startup Kustomer for reported $1B

    Kustomer's focus on supporting customers' online conversations with businesses advances Facebook's efforts to expand into social commerce.

    By Dec. 1, 2020
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    Courtesy of Diageo
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    Diageo promotes moderation, sustainability with Instagram AR lens

    Mobile users can match a series of on-screen poses and balance a virtual water container on various parts of their bodies to participate in the challenge.

    By Dec. 1, 2020
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    Courtesy of McDonald's
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    McDonald's gives away McRibs to fans who shave their beards

    The chain asks people to post photos of their clean-shaven faces to social media after observing No-Shave November to raise awareness about cancer.

    By Dec. 1, 2020
  • TikTok header
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    Retrieved from TikTok on May 27, 2020
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    TikTok owner granted extended deadline to complete sale of app to Oracle, Walmart

    The Trump administration gave ByteDance another week to iron out a proposed takeover that would remove advertiser uncertainty about the app's future.

    By Nov. 30, 2020
  • Facebook reportedly offers ad credits after disclosing bug in conversion lift tool

    The software glitch is especially concerning for retailers that spent heavily on social media ads to help recover from the pandemic.

    By Nov. 30, 2020
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    corona
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    Corona kicks off major in-house content push with digital travel series

    "Free Range Humans" consists of eight brief episodes shot for social media platforms and comes as the brand doubles down on entertainment.

    By Nov. 25, 2020
  • Instagram adds FAQ feature in chats for businesses, creators

    The feature might help brands better facilitate customer service, which could grow in importance as Instagram prioritizes channels like e-commerce.

    By Nov. 25, 2020
  • Snapchat distributes $1M a day to video creators of new TikTok clone

    The photo-messaging app now has a feature called Spotlight that shows a customized feed of user-made content.

    By Nov. 24, 2020
  • Lufu promotional image shared by E.l.f. Cosmetics and retrieved by Marketing Dive on Nov. 24, 2020
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    Retrieved from E.l.f. Cosmetics on November 24, 2020
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    E.l.f. Cosmetics taps into overlooked gamer market with Twitch star Loserfruit

    Aiming to replicate a strategy that has paid off on TikTok, the cosmetics brand is targeting Gen Z gamers who are also interested in beauty products.

    By Nov. 24, 2020
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    Retrieved from TikTok on November 24, 2020
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    Paint-mixing TikTok star fired by Sherwin-Williams heads to smaller rival

    Tony Piloseno, who has over 1.4 million TikTok followers, has been hired full-time by Florida Paints, which will let him develop his own line of products.

    By Updated Nov. 25, 2020