Social Media: Page 51
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Retrieved from Vita Coco on March 25, 2021
How Vita Coco turns social listening into TikTok fandom
The beverage brand works with a tech company to identify relevant trends early and jump on those conversations before they disappear into TikTok's perpetual feed and out of consumers' minds.
By Robert Williams • March 25, 2021 -
Courtesy of Busch Beer
Busch renews vows to experiential marketing with farm wedding contest
With the pandemic again disrupting wedding plans, the AB InBev brand will host ceremonies for three couples at farms that grow grains used in its beer.
By Robert Williams • March 25, 2021 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Retrieved from Dove on March 24, 2021
Dove offers to pay other brands to diversify their ads
Magnum, Krispy Kreme, Cif and Nedbank join Dove in the effort to promote inclusion in their advertising.
By Robert Williams • March 24, 2021 -
Permission granted by Anthropologie
Anthropologie unveils first digital-only catalog on Pinterest
While nearly all top searches on the platform aren't for brands, searches for "Anthropologie home décor inspiration" jumped 1057% from a year earlier.
By Robert Williams • March 24, 2021 -
Courtesy of Taco Bell
Yum Brands acquires Tictuk to deepen commerce capabilities for social media, messaging
As it looks to transform its business on a faster timetable, the owner of KFC and Taco Bell makes its second tech acquisition in a month.
By Peter Adams • March 24, 2021 -
Courtesy of Mondelēz International
Sour Patch Kids sets up April Fools' 'Prank Fund' for mischievous TikTok users
After the holiday was waylaid last year, the Mondelez brand is looking to resurrect the tradition with the promise of cash and candy.
By Peter Adams • March 23, 2021 -
Courtesy of Brisk
Brisk touts first new product in 5 years with social push, merch sweepstakes
The tea brand will give a prize every hour for 56 days, including a pair of customized shoes made by sneaker artist Dan "Mache" Gamache.
By Robert Williams • March 23, 2021 -
Courtesy of Krispy Kreme
Krispy Kreme serves sweet incentive for vaccinated customers
Those who show a valid vaccination card will receive a free glazed doughnut through the remainder of 2021.
By Robert Williams • March 22, 2021 -
Courtesy of PepsiCo
Pepsi turns ads into dating profiles to push new mango-flavored cola
The campaign for the brand's first new permanent flavor in five years includes personal ads inspired by dating videos from the 1980s to help people find a "Perfect Match."
By Robert Williams • March 19, 2021 -
Courtesy of Whole Foods Market
Whole Foods pairs with meditation app Headspace on IGTV series
"Food for Mood" aims to help people practice mindful shopping, cooking and eating habits as wellness becomes a priority for consumers amid the pandemic.
By Robert Williams • March 19, 2021 -
Retrieved from Snapchat on November 24, 2020
Snapchat expands TikTok clone as camera app tees up video ad growth
Its program to pay $1 million daily for top-performing videos has led creators to submit 175,000 videos each day. But will Spotlight still be compelling when the payouts stop?
By Robert Williams • March 18, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra spoofs artificial intelligence to spotlight real ingredients in hard seltzer
The AB InBev organic seltzer brand bills itself as the "enemy of artificial" and is offering consumers a chance at one bitcoin, valued at about $58,000.
By Chris Kelly • March 18, 2021 -
Permission granted by Ocean Spray
How Ocean Spray, NFL embed nostalgia in TikToks to tap 'culture-defining' moments
Panelists at SXSW detailed how to initiate a strong strategy, from mastering the platform's nuances to understanding what drives its community to engage.
By Natalie Black (Koltun) • March 18, 2021 -
Study: Ad overload could pose steeper risk to brands than messages near inappropriate content
Consumers surveyed by GWI and WARC deemed advertising "excessive" across channels, a problem potentially exacerbated during the pandemic.
By Peter Adams • March 16, 2021 -
Courtesy of Alka-Seltzer
Alka-Seltzer turns tablets into mocktails with 'Vanderpump Rules' bartenders
As celebrations ramp up for holidays like St. Patrick's Day, the IGTV series showcases at-home games and tips for recovering post-indulgence.
By Robert Williams • March 16, 2021 -
Courtesy of Anheuser-Busch
Budweiser encourages rivals to join 'green' St. Patrick's Day push for sustainability
With many bars still closed due to COVID-19, the brewer is flipping a holiday tradition to focus on doling out Renewable Energy Certificates.
By Peter Adams • March 15, 2021 -
Courtesy of Stella Artois
Stella Artois debuts mock financial services company to ease tax season stress
Consumers can become "account holders" in Stella Mutual by resharing social media posts for a chance to win cash, a refrigerator full of beer and more.
By Robert Williams • March 15, 2021 -
Retrieved from Triller on October 05, 2020
Triller parent buys livestreaming site Verzuz, rounding out music focus
Verzuz pits artists in dueling performances and has seen its popularity grow in the absence of live concerts.
By Peter Adams • March 11, 2021 -
Courtesy of Blue Moon LightSky
Blue Moon trades donations for beer in decluttering push with The Home Edit
In the "Lighten Up" campaign, the brewer's LightSky brand is also offering a virtual one-on-one session with the founders of the organization company.
By Chris Kelly • March 11, 2021 -
Courtesy of Reddit
Reddit teams with Omnicom in bid to lure more mainstream advertisers
Arriving as the social media platform is possibly prepping an IPO, the tie-up gives OMG clients special access to Reddit's creative team and ad products.
By Robert Williams • March 11, 2021 -
Courtesy of PepsiCo
PepsiCo disrupts end-of-day screen time to promote new relaxation beverage Driftwell
Digital and social media ads targeted to when millennials and Gen Xers are scrolling through their phones to unwind juxtapose with the company's larger media strategy.
By Peter Adams • Updated March 10, 2021 -
Courtesy of Walmart
Walmart returns to TikTok for beauty-focused shoppable livestream
Its first livestream on the platform experienced seven times as many views as the retailer expected, boosting its TikTok following 25%.
By Robert Williams • March 10, 2021 -
Courtesy of Kellogg Company
Eggo measures parent stress in mornings with L'Eggometer
The Kellogg-owned brand's social listening tool found that the morning after daylight saving time starts is an especially hectic time for parents.
By Robert Williams • March 10, 2021 -
Retrieved from DoorDash on March 09, 2021
DoorDash delivers 'In the Zone' to boost women-owned restaurants
WNBA player Chiney Ogwumike stars in a national campaign spanning TV, digital and social media, with plans to extend the effort beyond March.
By Robert Williams • March 9, 2021 -
Courtesy of Mars
Mars enlists Tastemade for DIY Easter videos on Pinterest
Tutorials showing how to craft garland and dye eggs end with "Me Moments" that urge women to take a break and enjoy a Dove candy.
By Robert Williams • March 9, 2021
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