TikTok touts educational content in UK campaign

The social video app began testing a "Learn" feed to showcase a continuous series of clips with the #LearnonTikTok hashtag.

By Robert Williams • Nov. 6, 2020

Guitar Center looks to inspire music buffs with new social video series

A series featuring 25 musicians could help the retailer reach potential customers as it prepares for an unusual holiday season and faces bankruptcy.

By Tatiana Walk-Morris • Nov. 6, 2020

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Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Snapchat educates marketers about DR tools that drive revenue growth

Arriving ahead of an unusual holiday season, the first part of Snap Connect classes focuses on the mobile gaming, app and e-commerce verticals.

By Robert Williams • Nov. 6, 2020

L'Oréal offers first line of virtual makeup for social media, video calls

As consumers stay connected via mobile during the pandemic, the company's AR filters let them sport digital looks on Instagram, Snapchat, Snap Camera and Google Duo.

By Robert Williams • Nov. 6, 2020

Spirits maker Brown-Forman redesigns site to focus on home entertainment

Previously more focused on products, the revamped Cheers to the Host site aims to enhance the at-home experience for those avoiding bars.

By Aaron Baar • Nov. 5, 2020

Gap yanks call for unity from Twitter after it falls flat

A blue-and-red hoodie used as a symbol of togetherness immediately got dogpiled amid a highly acrimonious presidential race.

By Peter Adams • Nov. 5, 2020

Starbucks brews buzz for mobile ordering in new holiday campaign

With the tagline "Festive is a tap away, download the app today," the effort touts mobile ordering as people avoid lingering in coffee houses.

By Robert Williams • Nov. 5, 2020

Athleta urges women to 'keep running' in ad that debuted on Election Day

The new campaign arrives as parent company Gap Inc. bets on the activewear brand being a bright spot in its portfolio.

By Tatiana Walk-Morris • Nov. 4, 2020

Dior activates Snapchat e-commerce for new sneaker

The luxury brand showcases six styles of the men's sneakers in an AR experience that guides users to the point of sale.

By Robert Williams • Nov. 4, 2020

Triller taps Influential for influencer marketing measurement

With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.

By Robert Williams • Nov. 3, 2020

Red Bull takes annual dance competition to TikTok

Known for hosting in-person events in dozens of cities worldwide, the energy drink has shifted focus to digital experiences that accommodate homebound consumers.

By Robert Williams • Nov. 3, 2020

Social platforms' explosive revenue growth signals pandemic weight on digital has lifted

Earnings results from Facebook, Twitter and Pinterest Thursday built on momentum established by Snap and suggest bigger bets on areas like e-commerce are paying off.

By Peter Adams • Oct. 30, 2020

Mars pet brand Greenies tests 'Doggy IQ' with social campaign

Influencers, Instagram content and GIFs seek to drive traffic to a site featuring a series of challenges to help consumers measure the aptitude of their dogs.

By Robert Williams • Oct. 29, 2020

Postmates delivers TikTok-trendy treats in LA

The campaign highlights TikTok's power to drive culture, taps into higher interest in food delivery and helps small businesses during the pandemic.

By Robert Williams • Oct. 29, 2020

TikTok broadens ad ecosystem with Shopify e-commerce partnership

As part of a new deal, marketers with a TikTok for Business account will be able to deploy in-feed shoppable video ads directly within Shopify.

By Robert Williams • Oct. 28, 2020

Orbit makes dating easier for young adults living with their parents

With the "Parent Sitter Pack," the Mars gum brand looks to keep parents busy and out of the love lives of adult children who have moved back home due to the pandemic.

By Tatiana Walk-Morris • Oct. 28, 2020

Ketel One readies Instagram happy hour for end of daylight saving time

The Diageo vodka curated influencer programming around meditation and mindfulness, showing how self-care continues to gain traction in marketing.

By Robert Williams • Oct. 27, 2020

Lightlife helps break bad habits with personalized Instagram videos from Lilly Singh

A comedic effort from the plant-based food brand shares tips on navigating pandemic problems like nonstop snacking, doomscrolling and bad dates.

By Robert Williams • Oct. 27, 2020

Mondelez builds protective vault to guard Oreos from passing asteroid

In a mockumentary-style video, the brand has some fun with a conversation about an asteroid hitting Earth next week, which scientists say is very unlikely.

By Aaron Baar • Oct. 26, 2020

2020's bevy of brand refreshes reflect new marketing mandates

The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented.

By Shane Schick • Oct. 26, 2020

Heinz challenges TikTok users to make Halloween transformations with ketchup

Even as TikTok's future in the U.S. is in doubt, marketers continue to use the app with impressive results. The #HeinzHalloween hashtag has already been viewed 1.7 billion times.

By Robert Williams • Oct. 26, 2020

WhatsApp opens in-app shopping, joining Facebook's e-commerce push for small businesses

As part of an update that also expands its cloud service offerings, the messaging app will let shoppers buy items directly from a business chat.

By Robert Williams • Oct. 23, 2020

Pernod Ricard gets industry buy-in for tool that reports hate speech on social media

#EngageResponsibly is a far-reaching attempt to curb online hate that has been endorsed by the ANA and has support from Salesforce and WPP.

By Robert Williams • Oct. 22, 2020

LG cooks up celebrity-packed 'Homestyle' video series for the holidays

Alex Rodriguez, Jesse Tyler Ferguson, Billy Porter and 2Chainz are among the talent showing off their favorite recipes and using LG appliances.

By Robert Williams • Oct. 22, 2020

Kool-Aid Man crashes Halloween with reverse trick-or-treating

The Kraft Heinz brand is the latest to make the most of a holiday that has been turned on its head by the coronavirus pandemic. 

By Aaron Baar • Oct. 22, 2020