Lexus rides with Malcolm Gladwell for podcast series

"Go and See" follows the author and podcaster as he visits Lexus' headquarters in Japan and explores how the luxury brand designs cars.

By Robert Williams • March 6, 2020

Gen Z prefers influencers who could fit into their 'social bubble,' study says

Most young consumers said it's important for the influencers they follow to be nice and not come off as salespeople.

By Robert Williams • March 6, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Ancestry opens archives to celebrate the history of women's suffrage

In a bid to register new users, the site is giving away thousands of historical documents around the 19th Amendment's centennial.

By Dianna Christie • March 6, 2020

Jeep leans on fans, multichannel campaign to build off-road community

With more than 13 million social media followers, the brand looks to strengthen its emotional connection with fans to drive interest in the Wrangler.

By Dianna Christie • March 6, 2020

Jägermeister sponsors NHL video series on social

"Men in Blazers on Ice" airs every Wednesday on the league's YouTube, Twitter, Instagram and Facebook channels.

By Robert Williams • March 5, 2020

Twitter pilots Stories-like format in Brazil

The platform aims to boost usage by urging people to share their "fleeting thoughts" as Fleets.

By Robert Williams • March 5, 2020

Report: Snapchat tests audience network to place ads outside its app

Hurdles such as stricter data-sharing regulations and consumer privacy demands may hinder the app's extension to third-party platforms.

By Robert Williams • March 5, 2020

Buffalo Wild Wings nixes experiential sleepover for March Madness

Dubbed BnB-Dubs, the activation would have let basketball fans enter to win an Airbnb-style sleepover in a Chicago location.

By Dianna Christie , Natalie Black (Koltun) • Updated March 17, 2020

Godiva launches women empowerment program honoring its namesake

The Belgian brand asks chocolatiers to nominate their favorite charities that support women's empowerment and is giving away gifts to fans who tweet about inspiring women.

By Dianna Christie • March 5, 2020

Jaguar taps James Bond credits director for new ad campaign

A series of six ads combines live-action footage with CGI to show the new F-TYPE sports car racing alongside wild horses, among other feats. 

By Dianna Christie • March 4, 2020

Victory Brewing promotes laughter amid tense times with comedy tour

The craft beer brand wants to connect with fans​ in a contentious election year and encourage good times with lighthearted fun and a cold brew.

By Dianna Christie • March 3, 2020

Influencer budgets to grow as 65% of marketers track ROI, study says

Almost all surveyed marketers said influencer marketing is effective, and many plan to boost their influencer budgets in the next year.

By Robert Williams • March 3, 2020

Chili's celebrates 45th birthday with debut TikTok challenge

The casual dining chain is establishing a foothold on TikTok after seeing its brand mentioned 10 million times in organic posts.

By Robert Williams • March 3, 2020

Wendy's cooks up social media buzz with new breakfast menu campaign

In 36 hours, the QSR received more than 10,000 follower requests after locking its Twitter account in the run-up to launch. 

By Robert Williams • March 3, 2020

Dunkin' drafts 'Cheer' star for Instagram sweepstakes

Gabi Butler, the all-star cheerleader who appears in the Netflix docu-series, will post a special "Dunkin' cheer" to the company's account.

By Robert Williams • March 3, 2020

Hefty taps world's strongest man for 1st sustainability-focused campaign

Humorous videos of Martins Licis pulling a plane highlight how the brand has helped convert 300 tons of hard-to-recycle plastics into valuable resources.

By Dianna Christie , Natalie Black (Koltun) • March 3, 2020

Nonprofits and consumer brands borrow from each other's playbook to engage millennials

Just as marketers are employing cause-focused efforts, charitable organizations are tapping tactics espoused by deep-pocketed brands.

By Natalie Black (Koltun) • March 3, 2020

Poshmark: Over half of consumers would buy through social media

A study from the social commerce platform also found that Gen Z was leading the secondhand apparel trend.

By Tatiana Walk-Morris • March 2, 2020

Gen Z relies on influencers for purchase decisions, Kantar says

Almost half of young adults have made a purchase decision based on an influencer's recommendation.

By Robert Williams • March 2, 2020

Report: Facebook revamps Messenger to highlight Stories

The social network is following through on plans to remove the Discover tab that showcased chatbots and messaging with businesses.

By Robert Williams • March 2, 2020

Avocados From Mexico teams with MyFitnessPal on healthy eating challenge

By submitting an email address and mobile number, fans can engage with "Cooking Healthy with Thalía" via text, email and voice message.

By Robert Williams • March 2, 2020

TikTok to grow 22% to 45M US users this year, eMarketer says

TikTok's growth rate has slowed, but more than one-fifth of U.S. social media users are expected to look at the app at least once a month in 2020. 

By Robert Williams • Feb. 28, 2020

Bush's Beans shares chili secrets of Kevin from 'The Office' in GIF-heavy campaign

The packaged food brand collaborated with actor Brian Baumgartner to create chili-inspired mobile content, including a co-authored recipe.

By Robert Williams • Feb. 28, 2020

Facebook cancels F8 conference on coronavirus fears

The social network looks to connect with its developer community in other ways, including locally hosted events and livestreamed content.

By Robert Williams • Feb. 28, 2020

Corona continues 'Coming Ashore' campaign amid coronavirus-related backlash

The company said its loyal consumers understand there isn't a link between the deadly virus and its brand.

By Robert Williams • Feb. 28, 2020