Michelob Ultra 'trick shot' challenge raises money for COVID-19 relief

Brooks Koepka announced the effort in which the beer brand will donate $1 to United Way for every indoor golfing video posted on Twitter.

By Robert Williams • April 2, 2020

Stella Artois taps 'Love Is Blind' stars to talk romance on Instagram Live

Couples who get engaged while social distancing can post with the hashtag #WeddingContest to enter for a chance to have the brand fund their wedding.

By Dianna Christie • April 2, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

HSBC, DoSomething.org launch personal finance campaign starring 'Black-ish' actor

The push aims to encourage personal savings during Financial Literacy Month by enlisting social influencers and a contest.

By Dianna Christie • April 2, 2020

Snapchat brings Stories to other apps

By integrating with App Stories, developers can let users post disappearing messages from Snapchat​ without needing specialized coding expertise.

By Robert Williams • April 1, 2020

T-Mobile urges gratitude for 'helpers' on April Fools' Day

Brands are adjusting their approach to the annual occasion, with T-Mobile's #GiveThanksNotPranks campaign raising money for COVID-19 relief.

By Robert Williams • April 1, 2020

Gartner: 65% of CMOs are preparing for budget cuts

Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.

By Dianna Christie • April 1, 2020

Lowe's supplies inspiration for DIY signs to thank healthcare workers

The campaign calls on consumers to share their gratitude through crafts and post photos online with the hashtag #BuildThanks.

By Dianna Christie • April 1, 2020

Hasbro supports families staying indoors with new online resources

Bring Home the Fun website supplies useful ideas and relatable stories for parents seeking ways to keep kids occupied during coronavirus lockdowns.

By Dianna Christie • March 31, 2020

Hard seltzer brand plans 'biggest digital cheers in history' to bartenders

Crook & Marker's #CheersUp campaign is raising money for hospitality workers suffering financial hardship during the coronavirus pandemic.

By Robert Williams • March 31, 2020

Sennheiser livestreams IGTV concert series for housebound fans

While the concerts are free to watch, the audio company asks fans to donate to the WHO in support of its efforts to stop the pandemic's spread.

By Robert Williams • March 30, 2020

E.l.f. Cosmetics remixes TikTok song for COVID-19 awareness

With the "Eyes. Lips. Face. Safe." video, the beauty brand demonstrates hand washing and social distancing measures to help curb the spread of the virus.

By Robert Williams • March 30, 2020

Cottonelle urges people to stop stockpiling toilet paper with social campaign

Every time someone uses the hashtag #ShareASquare in a post, the brand will donate $1 to United Way's COVID-19 fund.

By Robert Williams • March 30, 2020

The Giant Company takes to social media to stop panic buying

To minimize hoarding and remind people about those in need, the grocer has launched a campaign called #MoreForAll on Facebook.

By Jessica Dumont • March 27, 2020

Magna: Digital ad sales will dip 2% in H1 and rebound in H2

Forecasts show the ad market will jump back in the second half of 2020 and experience moderate growth next year.

By Dianna Christie • March 27, 2020

EA unlocks 'Sims 4' Snapchat lens that lets users play with virtual pets

The nationwide activation comes as many people are seeking to foster or adopt pets as a source of comfort during pandemic lockdown. 

By Robert Williams • March 27, 2020

Nature's Bakery launches 'Snack Sized Adventures' for idea-starved parents

The campaign comes as busy parents are juggling home offices and home schooling during coronavirus-related shutdowns.

By Dianna Christie • March 27, 2020

Jimmy John's delivers fresh bread to drive social buzz

App customers can post pictures of their homemade bread creations to social media and include the hashtags #FreakyFreshBread and #MadeWithJJBread.

By Robert Williams • March 27, 2020

Pinterest upgrades merchant services as shopping searches jump

The platform updated its "conversion insights" to help retailers see more information about its effect on website visits, checkouts and sales.

By Robert Williams • March 26, 2020

Busch livestreams 'Trivia Happy Hour' on Facebook

The brand will give away prizes and raise money for bartenders facing financial hardship during the coronavirus pandemic.

By Robert Williams • March 26, 2020

JanSport runs TikTok challenge to raise charity awareness

Users are asked to show themselves handing off a backpack to the left, creating the effect that they're giving it to another user in a chain of videos.

By Robert Williams • March 26, 2020

G Fuel expands partnership with FaZe Clan esports team

Hoping to reach consumers at home looking for entertainment, the energy drink is expanding its partnership with the team.

By Dianna Christie • March 26, 2020

What coronavirus means for sports marketing

The Olympics have been postponed. Major leagues are suspending their seasons. How can brands pivot and still reach fans?

By Shane Schick • March 26, 2020

Facebook says ad business 'weakening' despite usage spike under coronavirus

People in areas hardest hit by the pandemic are spending more time on its messenger services, many of which aren't monetized.

By Peter Adams • March 25, 2020

Behr, West Elm design virtual backgrounds for Zoom amid WFH boom

The home décor brands are helping people to spruce up the appearance of their surroundings as the pandemic drives a surge in videoconferencing.

By Robert Williams • March 25, 2020

Pinterest unveils 'Today' tab as traffic hits record highs

The new feature provides a hub for timely information, including updates about the coronavirus pandemic.

By Robert Williams • March 25, 2020