Benjamin Moore amplifies emotional impact of paint in 'See the Love' spots

With more people looking for painting experts, the new positivity-focused effort celebrates craftspeople and their love for their work.

By Dianna Christie • March 16, 2020

EMarketer: Coronavirus will slow 2020 ad spending growth to 7%

Revised estimates are mostly based on the outbreak's effects on ad spending in China, potentially foreshadowing what may occur in other parts of the world.

By Robert Williams • March 16, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

TikTok is the biggest advertiser on Snapchat, study says

The viral video app made up 4.4% of Snapchat's ad revenue last year, ahead of companies such as Coca-Cola, Disney, Mars and Pepsi.

By Robert Williams • March 16, 2020

Kantar: Public health memes proliferate on social media amid coronavirus

Many posts have emphasized the importance of taking health advice seriously.

By Robert Williams • March 16, 2020

American Kennel Club launches 1st national digital campaign

Humorous ads intend to make the organization more relatable and are running across OTT, digital, social media, print, audio and streaming.

By Dianna Christie • March 13, 2020

TikTok owner shifts executives to boost overseas operations

ByteDance's managerial moves come as it seeks to rapidly expand its global workforce to keep pace with the massive popularity of the viral video app​.

By Robert Williams • March 13, 2020

Snapchat rolls out Lens Web Builder for AR ads

The new tool doesn't require specialized technical skills to create professional-looking AR content, a move that may lure more advertisers to the app.

By Robert Williams • March 12, 2020

Atom Tickets lets app users share moviegoing plans on Snapchat

An integration with Snapchat aims to make the process of inviting friends to see a movie together more seamless.

By Robert Williams • March 12, 2020

Nintendo Switch, American Family ranked 'most beloved brands'

Highlighting how people discuss their favorite brands in different channels, the ranking differs significantly when comparing online versus offline chatter.

By Dianna Christie • March 12, 2020

Chips Ahoy brings back mascot after 6 years to promote mashup flavors

The animated icon was described as a "loveable optimist" that will appear in collaborations with content creators and on social media. 

By Dianna Christie • March 12, 2020

Half of Gen Z, millennials 'don't know how they'd get through life' without video

Younger generations are more likely to favor short-form content such as tutorials and webisodes from professionals and amateur creators, a Google survey found.

By Robert Williams • March 11, 2020

Acura cancels March Madness push featuring real-time ad edits

The carmaker had planned to extend its "Less Talk, More Drive" brand platform with humor, updating ad creative based on game outcomes.

By Dianna Christie • Updated March 17, 2020

Poise and Busy Phillips speak frankly about bladder leakage in new campaign

The brand is tapping into women's desires for more open conversations about body issues that come with giving birth and aging.

By Dianna Christie • March 11, 2020

Are shoppable ads hurting brands in the long term?

Despite the need to experiment with new tech, retail marketers must ensure they're not blindly investing in channels that could damage revenue or branding, writes Quantum Metric's Tamara Gaffney.

By Tamara Gaffney • March 11, 2020

Kind racks up 1M views for 'Mini' digital campaign

Entertaining content across Instagram and YouTube includes an AR game encouraging people to virtually catch Mini bars in their mouths.

By Robert Williams • March 10, 2020

Cacharel highlights body-positive message on Instagram, YouTube

The campaign for a new perfume features testimonials from beauty influencers who urge followers to participate with their own posts about body positivity.

By Robert Williams • March 10, 2020

Jeep taps global pop group Now United for social campaign

The carmaker is targeting first-time buyers with daily and weekly shows on YouTube and branded posts on Instagram, TikTok and Twitter.

By Robert Williams • March 10, 2020

Method spurs higher CTR with Reddit's new 'trend takeover' ads

With the new format, the S.C. Johnson brand of eco-friendly cleaning products saw completion rates four times higher than that of a promoted post.

By Robert Williams • March 10, 2020

Taco Bell taps TikTok's vertical video format for TV ad

The effort marks the first time TikTok has partnered with a brand on a national advertising campaign and references trends on the app, like "eboys."

By Peter Adams • March 10, 2020

Wingstop pays fans to be walking billboards

The fast-food joint is transferring its OOH budget to loyal fans, giving Instagrammers who wear special branded merchandise $10 via Venmo.

By Dianna Christie • March 10, 2020

Kool-Aid Man goes missing in new campaign

Fans are invited to help solve the mystery of the missing mascot in an effort to build excitement around the unveiling of a new flavor.

By Dianna Christie • March 10, 2020

Nearly 80% of marketers want to work with microinfluencers

According to a new report, the shift comes as marketers seek clear metrics for assessing return on investment.

By Tatiana Walk-Morris • March 9, 2020

Grindr sold by Chinese owner amid US security concerns

The sale may have implications for ByteDance's ownership of TikTok.

By Robert Williams • March 9, 2020

FTC fines detox tea company $1M over Instagram ads

The agency in 2018 warned influencers including rapper Cardi B and Jordin Sparks about clearly disclosing Teami's paid endorsements above the app's "more" button.

By Robert Williams • March 9, 2020

AI rejected by a growing number of marketers, study says

One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech.

By Dianna Christie • March 9, 2020