Social Media: Page 82
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Courtesy of Casper
Casper's IPO filing discloses risks of social influencer marketing
The direct-to-consumer startup said a bad product review from a social influencer could adversely affect its reputation and diminish its brand value.
By Robert Williams • Jan. 13, 2020 -
Natural Light offers free beer to anyone reaching drinking age
The beverage brand will repost pictures of 21st birthday celebrations on social media each month throughout 2020.
By Robert Williams • Jan. 10, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Panera hires Phyllis from 'The Office' to address angry tweets
Actress Phyllis Smith read comments from disgruntled customers after the chain pulled onion soup from its menu.
By Robert Williams • Jan. 9, 2020 -
Twitter adds video to Promoted Trends takeover ads
Users will see Promoted Trend Spotlight ads the first two times they tap on the Explore tab each day.
By Robert Williams • Jan. 8, 2020 -
Sally Beauty recruits influencers in brand, app upgrade
The retailer's new motto, "Unleash Your PROtential," highlights its goal of helping consumers with salon-quality makeovers at home.
By Robert Williams • Jan. 8, 2020 -
Mastercard adds brand melody to original pop song
The full-length single, which debuts today during a performance at CES, will appear on a "Priceless" album slated for later this year.
By Dianna Christie • Jan. 8, 2020 -
Oscar Mayer seeks 'Hotdogger' brand ambassadors for national Wienermobile tour
Thousands of applicants last year point to the potential for building awareness and buzz as these brand enthusiasts discuss the job on social media.
By Dianna Christie • Jan. 7, 2020 -
Deep Dive
Esports outlook 2020: What brands need to become winning players
Non-endemic brands are becoming more active, influencers are getting proper management and tech is letting new platforms emerge.
By Shane Schick • Jan. 7, 2020 -
Snap buys AI company behind its 'deepfake' selfie tool
The technology powers Snapchat's recently launched Cameo feature that adds selfies to videos.
By Robert Williams • Jan. 6, 2020 -
Secret's Golden Globe spot extends female empowerment theme with original music
The P&G brand builds on its "All Strength, No Sweat" campaign with a star-studded ad featuring modern women.
By Dianna Christie • Jan. 6, 2020 -
Splenda hijacks Golden Globe chatter on social media
The brand made its network debut during last night's awards show, comparing the stevia plant to cannabis.
By Robert Williams • Jan. 6, 2020 -
TikTok Q4 revenue quadruples to $50M, Apptopia estimates
The gain trumps in-app purchases from the prior quarter, when the app generated about $20 million.
By Robert Williams • Jan. 6, 2020 -
Deep Dive
5 trends that will move mobile marketing in 2020
2019's top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges.
By Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020 -
Uber Eats India sees 1M players of Instagram Stories AR game
The company generated a significant response to its "Eats in a Blink" contest, demonstrating how to engage customers with gamified content.
By Robert Williams • Jan. 3, 2020 -
EMarketer: Instagram's ad sales will jump 47% despite slower user growth
The image-sharing app faces more competition from TikTok and a resurgent Snapchat, but shows promise in new areas like shoppable ads.
By Robert Williams • Jan. 3, 2020 -
UFC teams with Snapchat on original Discover shows, Stories
"UFC Pulse" previews upcoming bouts, while "Embedded" gives viewers a behind-the-scenes look at mixed martial arts fighters.
By Robert Williams • Jan. 3, 2020 -
Pepsi uncaps 1st permanent US tagline in 2 decades
"That's What I Like" looks to strengthen the soft drink marketer's brand heading into a new decade, and features "music-forward" ads.
By Peter Adams • Jan. 2, 2020 -
HBO gifts fans of 'His Dark Materials' personalized sculptures
The design of each sculpture was determined by the social media presence of the show's most dedicated enthusiasts.
By Robert Williams • Jan. 2, 2020 -
Volkswagen bids farewell to Beetle with #TheLastMile campaign
An influencer campaign debuting on New Year's Eve urges fans to share their favorite moments with the iconic car on social media.
By Robert Williams • Jan. 2, 2020 -
Instagram's @shop celebrates astrology with #AstroWeek2020 products
The shopping event also lets Instagram showcase its tools for a wide array of merchants, including small businesses and influencers.
By Robert Williams • Jan. 2, 2020 -
Booking.com campaign pushes New Year's resolution-themed travel
The #BookYourResolution suites offer rooms themed around being more active, learning to dance and more.
By Dianna Christie • Jan. 2, 2020 -
Honda's Rose Parade float springs to life in Snapchat AR
Parade attendees and at-home viewers could see the carmaker's immersive content in the image-messaging app.
By Robert Williams • Dec. 30, 2019 -
Bud Light Seltzer arrives early in Seltzer, PA
Anheuser-Busch is giving people from the small town an early taste of the new beverage before it launches next year.
By Dianna Christie • Dec. 23, 2019 -
NFL's audience on Twitch livestream rises 45% from last year
Co-streaming and reactions from viewers made up 50% of total watched content related to "Thursday Night Football" on the Amazon-owned platform.
By Robert Williams • Dec. 23, 2019 -
Mucinex, Delsym tell holiday tales in animated social video ads
The Reckitt Benckiser brands of cough medicine posted videos to channels such as Facebook, Instagram and YouTube.
By Robert Williams • Dec. 23, 2019
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