Despite Super Bowl LIV's marketing deja vu, several ads break out

Multibrand spots, ads supporting women, "Groundhog Day" and yes, the resurrection of Mr. Peanut, caused some of the biggest stir this year.

By Peter Adams • Feb. 3, 2020

By the numbers: Super Bowl LIV

The big game's ads, broken down by sentiment, social engagement and more.

By Nami Sumida • Feb. 3, 2020

Budweiser flips bottle labels for selfies, social sharing

The AB InBev brand unveiled the SelfieBud label while opening its BudX Hotel, a three-day experiential takeover of a hotel in Super Bowl host city Miami.

By Robert Williams • Feb. 3, 2020

Starbucks ad inspired by transgender people testing out new names

The coffee chain discovered transgender YouTubers sharing stories of trialing their new names on its cups.

By Dianna Christie • Feb. 3, 2020

Pantone shares 'color commentary' on social during Super Bowl

The color standards company posted comments to Twitter and Instagram about the hues shown throughout the big game.

By Robert Williams • Feb. 3, 2020

Chobani leans on master brand in new campaign for oat milk

With "Almost Milk," the dairy heavyweight looks to leverage brand equity it's earned over the past decade as it expands into plant-based products.

By Natalie Black (Koltun) • Feb. 3, 2020

Honda spotlights 'Superb Owl' on Twitter during big game

Playing off the common misspelling of "Super Bowl" in online searches, the carmaker highlighted its Honda Pilot SUV with a variety of owl-related videos, GIFs and memes.

By Robert Williams • Feb. 3, 2020

'Wimpy Kid' comes to social AR, Baidu's emoji keyboard

Fans can decorate their messages with digital stickers based on character illustrations in "Diary of a Wimpy Kid" books.

By Robert Williams • Jan. 31, 2020

Snapchat touts how it helps brands like Subway engage Gen Z sports fans

In promoting its reach among sports fans, Snap said almost 75% of users who plan to watch March Madness also use the app while viewing live games.

By Robert Williams • Jan. 31, 2020

Unilever increases spend on purpose-driven marketing

The company is making purpose one of its pillars of growth and says internal data shows that the approach drives short- and long-term results.

By Dianna Christie • Jan. 31, 2020

Coke extends Super Bowl ad with Alexa tie-in, energy drink giveaway

Amazon Treasure Trucks will hand out free energy drinks to encourage people to "show up" to work the Monday after the big game.

By Dianna Christie • Jan. 31, 2020

Comic Dive: Super Bowl Product Blitz

Food and beverage marketers PepsiCo, Kraft Heinz and Kellogg are using the game's big stage to launch new products.

By John Hazard • Jan. 31, 2020

Kobe Bryant's death casts long shadow over Super Bowl LIV marketing

Planters paused its #RIPeanut campaign while Hard Rock Cafe and Genesis are making last-minute edits to their ads in a potentially unprecedented shake-up ahead of the big game.

By Peter Adams • Jan. 31, 2020

Facebook's ad revenue rises 25% to record $20.7B

The company doesn't share user data for Instagram, Messenger and WhatsApp, but said the number of people who use at least one of its services rose 11% to 2.3 billion.

By Robert Williams • Jan. 30, 2020

Chipotle deploys TikTok stars to intercept Gen Z's attention during Super Bowl

During each commercial break following a team timeout, creators will share delivery-focused content set to Justin Bieber's new single.

By Peter Adams • Jan. 30, 2020

Frank's RedHot livestreams game show against Super Bowl

Donnie Wahlberg will challenge Twitter users to a game of "Spin the Bottle" for a chance to win a grand prize of $36,500.

By Robert Williams • Jan. 30, 2020

Ryan Reynolds' Mint Mobile touts free offer during Super Bowl

Instead of spending more than $5 million on a TV ad, the prepaid carrier is offering three months of free service to people who sign up during the game.

By Robert Williams • Jan. 30, 2020

Doritos lets mobile fans create Super Bowl dance videos with AI app

The snack brand looks to inspire TikTok dance videos with its big game ad starring Lil Nas X and Sam Elliott.

By Robert Williams • Jan. 30, 2020

Walmart's 1st Super Bowl ad touts pickup service with famous aliens

The 60-second spot stars iconic characters in their unusual modes of transport picking up groceries at Walmart.

By Dianna Christie • Jan. 30, 2020

Tums' Super Bowl contest has fans rate their heartburn with blue dot emoji

Instead of airing a pricey ad, the counterprogramming strategy could ride game day buzz and engage viewers who "second screen" on mobile devices.

By Robert Williams • Jan. 29, 2020

Popeyes sells athleisure inspired by Beyoncé's Ivy Park line

New limited-edition apparel comes after some fans noticed the similarities between the singer's sold-out Adidas collection and the QSR chain's uniforms.

By Dianna Christie • Jan. 29, 2020

Mtn Dew brings 'Shining'-inspired Super Bowl campaign to social media

The PepsiCo brand is extending its big game effort with Instagram, Snapchat and TikTok elements.

By Robert Williams • Jan. 29, 2020

Sports sponsorship spend to increase the most in a decade, report says

Led by investment in the 2020 Olympics, worldwide sports sponsorships are expected to bring in $48.4 billion this year, up 5%.

By Dianna Christie • Jan. 29, 2020

Hyundai unveils TikTok video short to support Super Bowl campaign

The carmaker's video stars former "Saturday Night Live" cast member Rachel Dratch completing the popular #onedayafterwatching challenge.

By Robert Williams • Jan. 28, 2020

Estée Lauder, Sephora unveil shoppable AR makeup try-ons on Pinterest

Pinterest's new Try On feature works with Lens, the image-sharing app's visual search tool.

By Robert Williams • Jan. 28, 2020