Social Media: Page 81
-
Deep Dive
What coronavirus means for sports marketing
The Olympics have been postponed. Major leagues are suspending their seasons. How can brands pivot and still reach fans?
By Shane Schick • March 26, 2020 -
Facebook says ad business 'weakening' despite usage spike under coronavirus
People in areas hardest hit by the pandemic are spending more time on its messenger services, many of which aren't monetized.
By Peter Adams • March 25, 2020 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Retrieved from Behr Paint on March 25, 2020
Behr, West Elm design virtual backgrounds for Zoom amid WFH boom
The home décor brands are helping people to spruce up the appearance of their surroundings as the pandemic drives a surge in videoconferencing.
By Robert Williams • March 25, 2020 -
Courtesy of Pinterest
Pinterest unveils 'Today' tab as traffic hits record highs
The new feature provides a hub for timely information, including updates about the coronavirus pandemic.
By Robert Williams • March 25, 2020 -
Retrieved from Instagram on March 25, 2020
Instagram adds video chat to help people stay connected
As part of its coronavirus-related efforts, the platform also added a "Stay Home" sticker that shares posts to a collective story about social distancing.
By Robert Williams • March 25, 2020 -
Coca-Cola pauses all marketing in Great Britain
While some brands opt to adjust their campaigns, the beverage giant is responding to the pandemic by halting Q2 marketing efforts in the region altogether.
By Dianna Christie • March 25, 2020 -
Courtesy of DPAA Global
'We Are the Countervirus' PSA launches on digital OOH, social media
The campaign from a trade group for outdoor advertising urges people to “spread" a positive message while expressing appreciation for those helping others during the pandemic.
By Robert Williams • March 25, 2020 -
Twitter's ad revenue takes a hit around coronavirus even as active users surge
In a sign of marketers remaining cautious during the pandemic, the platform pulled its Q1 guidance, citing a recent significant change in revenue.
By Peter Adams • March 24, 2020 -
Courtesy of Nike
Nike runs with 'Play inside, play for the world' slogan amid COVID-19 pandemic
The sportswear brand is also offering its workout app for free as people are urged to remain isolated.
By Robert Williams • March 24, 2020 -
4As: 56% of consumers interested in brands' COVID-19 initiatives
As brands navigate these challenging times, the report points to several ways forward when it comes to finding the right messaging.
By Dianna Christie • March 24, 2020 -
Popeyes dishes out Netflix login details as fans self-isolate amid coronavirus
A "Fried Chicken N Chill" campaign will share the brand's username and password with 1,000 Twitter followers.
By Peter Adams • March 23, 2020 -
Courtesy of Skyn
Condom brand puts racy spin on social distancing with social media content
Skyn is toying with the #staythef***home hashtag on Facebook, Twitter and Instagram as people self-isolate during the pandemic.
By Robert Williams • March 23, 2020 -
Deep Dive
Why brands are doubling down on hip-hop talent
Marketers are more deeply integrating rappers into campaigns to target wider audiences, providing a way forward after the current pandemic subsides.
By Chris Kelly • March 23, 2020 -
TikTok opens programmatic ad inventory to Trade Desk in Asia-Pacific countries
PepsiCo is the first advertiser to access the viral video app's inventory with a campaign for Lay's in Thailand.
By Robert Williams • March 20, 2020 -
Facebook suspends AR approvals amid coronavirus threat
The social media giant is working with its contractors to send reviewers home, where they can't approve or publish new AR effects.
By Robert Williams • March 20, 2020 -
Global ad spend growth retracts in response to coronavirus, eMarketer says
The revised forecast for the advertising industry assumes the virus will be contained in the coming months and that the Olympics will occur.
By Dianna Christie • March 20, 2020 -
Coronavirus spurs drastic change in social media ads, study says
The number of hand-washing photos surged 600% in a week, while ads showed a 30% drop in the use of "human connection" imagery.
By Robert Williams • March 19, 2020 -
Courtesy of Hyundai
Hyundai celebrates boundary-pushing Gen Z, millennials in new Elantra campaign
The ads play up the car's performance and tech features while showcasing how younger generations like to challenge the norm.
By Dianna Christie • March 19, 2020 -
Retrieved from Lay's on March 19, 2020
Lay's weaves brand into Snapchat series 'Endless'
The snack brand will appear in the show and in six-second commercials alongside star and influencer Dylan Jordan.
By Robert Williams • March 19, 2020 -
'Pokémon Go' tweaked for indoor play during coronavirus pandemic
Niantic quickly adjusted its location-based AR app to allow in-home gameplay as people stay indoors.
By Robert Williams • March 18, 2020 -
CDC/Alissa Eckert, MS. "covid-19 coronavirus on black background". Retrieved from https://www.cdc.gov/media/subtopic/images.htm.
Ad Council teams with government, media networks on coronavirus PSAs
Viacom and the nonprofit developed #AloneTogether, a social media campaign that encourages people to stay home with live takeovers from celebrity talent, a TikTok challenge and YouTube livestream.
By Dianna Christie • March 18, 2020 -
Opinion
Your brand's real offering to Gen Z is community
Brands that prioritize community-building will win over the young demographic that wants to connect through shared values, writes DoSomething Strategic's Mary Noel.
By Mary Noel • March 18, 2020 -
Report: Instagram plans to sell ads on IGTV video app
Instagram started asking video creators to partner on tests of ad inserts that would help them monetize their content, unnamed sources told Bloomberg.
By Robert Williams • March 17, 2020 -
Travel industry slashes ad spending in half amid coronavirus
The drop was more extreme on a monthly basis, with TV spending falling 69% and digital spending contracting 62% from February.
By Robert Williams • March 17, 2020 -
Permission granted by Chipotle
Chipotle tackles social distancing with virtual hangouts on Zoom
As the coronavirus keeps people apart, the chain is hosting online events to bring them together, with guests like Colton Underwood from "The Bachelor."
By Robert Williams • March 17, 2020
Previous
