Outfront's OOH campaign sends virtual valentines via Instagram

Commuters can scan heart-shaped QR codes on digital billboards to activate an AR filter in Instagram Stories.

By Robert Williams • Feb. 14, 2020

Dessert brand Gü links social, DOOH ads for music-minded Valentine's campaign

Noble Foods' U.K. company will select tweets swapping its name in instead of "you" in famous song lyrics to display on a billboard at Waterloo Station.

By Robert Williams • Feb. 13, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Tech titans' growing vulnerabilities will help brands level the playing field, Forrester says

Special treatment on business and legal fronts have advantaged Amazon, Facebook, Google and Apple, but that's now changing due to proposed legislation and consumer backlash.

By Natalie Black (Koltun) • Feb. 13, 2020

FTC eyes stricter rules on influencer marketing

The agency is seeking comments on whether there needs to be tougher penalties on companies for not disclosing paid endorsements.

By Robert Williams • Feb. 13, 2020

New breed: How the Westminster Kennel Club figured out TikTok

Ahead of its annual dog show, the 143-year-old brand added the buzziest social media platform to its arsenal.

By Chris Kelly • Feb. 13, 2020

FTC targets big tech, demanding 10 years of acquisition data

The agency wants details on all non-reportable acquisitions by Alphabet, Apple, Amazon, Facebook and Microsoft from Jan. 1, 2010 through Dec. 31, 2019.

By Samantha Schwartz • Updated Feb. 12, 2020

KFC, Crocs strut fried chicken-themed clogs at New York Fashion Week

Collaborative footwear featuring scented drumstick charms will be available to consumers this spring.

By Peter Adams • Feb. 12, 2020

Denny's pilots Yelp Store Visits to measure physical store foot traffic

The platform also introduced Showcase Ads, a video-centric format for national marketers to highlight seasonal promotions.

By Robert Williams • Feb. 12, 2020

Sleepwear brand Lunya redefines 'good in bed' in Valentine's Day campaign

The theme positions the brand as relatable to the average woman in a sharp departure from previous efforts.

By Dianna Christie • Feb. 12, 2020

Jack in the Box unveils 'Sonic the Hedgehog' tie-in on Snapchat

The fast-food chain teamed with Paramount Pictures on an AR game based on the upcoming movie.

By Robert Williams • Feb. 12, 2020

Instagram overtakes Facebook in audience of top 50 brands, study says

Consumer interactions with brands on the social platforms fell during the holiday quarter, even among popular industries like fashion.

By Robert Williams • Feb. 12, 2020

Pepperidge Farm plays Oscar dress-up on social with Milano cookies

The brand decorated cookies with the "most iconic looks" of the night and posted them to Twitter and Instagram.

By Robert Williams • Feb. 11, 2020

Papa John's returns to Snapchat with Valentine's AR lens

Last year, more than 25% of Snapchat users who swiped up on the chain's AR lens ordered a Valentine's Day pizza.

By Robert Williams • Feb. 11, 2020

TikTok, Apple Search rival duopoly in ROI for app marketers, study says

Smaller companies also performed well, demonstrating their ability to outperform ad giants Facebook and Google in niche markets​.

By Robert Williams • Feb. 10, 2020

Mars Wrigley teams with Bumble on Valentine's Day experience in NYC

Aimed at connecting with women who wish to spend the holiday bonding with friends, the pop-up will offer free manicures and dating profile advice.

By Dianna Christie • Feb. 10, 2020

Taco Bell names former KFC exec Nikki Lawson as brand chief

The taco chain sees an opportunity to continue to push the brand past its positioning as a QSR, Yum Brands CEO Mark King said in a statement. 

By Dianna Christie • Feb. 8, 2020

Twitter's ad revenue rises 12% as users reach 152M

The social network's user growth beat estimates, setting the stage for ad sales growth. 

By Robert Williams • Feb. 7, 2020

Coca-Cola becomes title sponsor of NASCAR's esports race

The beverage giant is the latest brand to attach its name to an esports series to reach the category's growing fan base.

By Dianna Christie • Feb. 7, 2020

Pinterest debuts verified merchant program after 46% revenue jump

The platform will let approved brands and retailers participate in new shopping experiences in an effort to convert passive users into active buyers.

By Robert Williams • Feb. 7, 2020

Did Peloton spin its widely mocked 'Wife' ad into a win?

The spot accused of sexism didn't appear to directly hurt revenue or subscriber growth, but the stationary bike maker has other problems to contend with.

By Peter Adams • Feb. 7, 2020

Campaign Trail: How Kimpton uses traveling art pop-ups to 'stay human'

In its first photography-focused effort, the brand leans into experiential exhibits that immerse guests' senses and emphasize connection and self-reflection.

By Natalie Black (Koltun) • Feb. 7, 2020

The 7 best Super Bowl social plays

TikTok made a splash around the game, but other platforms remained key tools for marketers looking to ensure their campaigns live on after the final whistle.

By Chris Kelly • Feb. 7, 2020

Acura unveils 'Beat That' racing game on web, Facebook Instant Games

Social sharing features prominently in the effort, including GIFs that players can use to create a customized game in Giphy Arcade.

By Robert Williams • Feb. 6, 2020

Sony flaunts phone camera in 'most epic TikTok ever made' for 'Bad Boys' film

Its lack of a hard sell is characteristic of TikTok videos that aim for viral growth, and Sony doesn't mention its new Xperia 1 phone in the spot.

By Robert Williams • Feb. 6, 2020

Facebook will shutter Audience Network for mobile sites

The decision may be in response to recent changes by companies like Google and Apple to limit audience tracking with third-party cookies amid growing concerns about privacy and brand safety.

By Robert Williams • Feb. 6, 2020