Social Media: Page 80


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    Pepperidge Farm
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    Pepperidge Farm plays Oscar dress-up on social with Milano cookies

    The brand decorated cookies with the "most iconic looks" of the night and posted them to Twitter and Instagram.

    By Feb. 11, 2020
  • Papa John's returns to Snapchat with Valentine's AR lens

    Last year, more than 25% of Snapchat users who swiped up on the chain's AR lens ordered a Valentine's Day pizza.

    By Feb. 11, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • TikTok, Apple Search rival duopoly in ROI for app marketers, study says

    Smaller companies also performed well, demonstrating their ability to outperform ad giants Facebook and Google in niche markets​.

    By Feb. 10, 2020
  • Mars Wrigley teams with Bumble on Valentine's Day experience in NYC

    Aimed at connecting with women who wish to spend the holiday bonding with friends, the pop-up will offer free manicures and dating profile advice.

    By Dianna Christie • Feb. 10, 2020
  • Taco Bell names former KFC exec Nikki Lawson as brand chief

    The taco chain sees an opportunity to continue to push the brand past its positioning as a QSR, Yum Brands CEO Mark King said in a statement. 

    By Dianna Christie • Feb. 8, 2020
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    unsplash/freestocks
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    Twitter's ad revenue rises 12% as users reach 152M

    The social network's user growth beat estimates, setting the stage for ad sales growth. 

    By Feb. 7, 2020
  • Coca-Cola becomes title sponsor of NASCAR's esports race

    The beverage giant is the latest brand to attach its name to an esports series to reach the category's growing fan base.

    By Dianna Christie • Feb. 7, 2020
  • Pinterest debuts verified merchant program after 46% revenue jump

    The platform will let approved brands and retailers participate in new shopping experiences in an effort to convert passive users into active buyers.

    By Feb. 7, 2020
  • Did Peloton spin its widely mocked 'Wife' ad into a win?

    The spot accused of sexism didn't appear to directly hurt revenue or subscriber growth, but the stationary bike maker has other problems to contend with.

    By Feb. 7, 2020
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    Kimpton
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    Column

    Campaign Trail: How Kimpton uses traveling art pop-ups to 'stay human'

    In its first photography-focused effort, the brand leans into experiential exhibits that immerse guests' senses and emphasize connection and self-reflection.

    By Feb. 7, 2020
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    Snap
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    Deep Dive

    The 7 best Super Bowl social plays

    TikTok made a splash around the game, but other platforms remained key tools for marketers looking to ensure their campaigns live on after the final whistle.

    By Feb. 7, 2020
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    Acura
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    Acura unveils 'Beat That' racing game on web, Facebook Instant Games

    Social sharing features prominently in the effort, including GIFs that players can use to create a customized game in Giphy Arcade.

    By Feb. 6, 2020
  • Sony flaunts phone camera in 'most epic TikTok ever made' for 'Bad Boys' film

    Its lack of a hard sell is characteristic of TikTok videos that aim for viral growth, and Sony doesn't mention its new Xperia 1 phone in the spot.

    By Feb. 6, 2020
  • Facebook will shutter Audience Network for mobile sites

    The decision may be in response to recent changes by companies like Google and Apple to limit audience tracking with third-party cookies amid growing concerns about privacy and brand safety.

    By Feb. 6, 2020
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    Burger King
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    Burger King celebrates Harley Quinn's breakup in anti-Valentine's Day promotion

    By building a promotion around the narrative of scorned lovers, the brand could connect with consumers at a time when fewer are embracing the holiday.

    By Dianna Christie • Feb. 6, 2020
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    Olay
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    Opinion

    Corporate social responsibility emerges as content king in 2020 Super Bowl ads

    Considering relevance, brand persona and impact are key to marketing around CSR, says Lindsay Singleton, a Civic Responsibility Project board member.

    By Lindsay Singleton • Feb. 6, 2020
  • Snap's revenue surges 44% to record $561M

    Significant quarterly growth reflects Snap's efforts to appeal to advertisers with new ad formats, though the company warned of possible losses in early 2020.

    By Feb. 5, 2020
  • Report: Instagram's $20B ad revenue outpaced YouTube in 2019

    The sales figure is about 33% higher than the $15.1 billion in YouTube ad sales that Alphabet divulged for the first time this week.

    By Feb. 5, 2020
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    Kraft Heinz
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    'Kraft Mac is for lovers' in Valentine's Day campaign

    A cross-channel effort includes a contest in which consumers can win free products, along with candles and rose petals for a romantic date night.

    By Dianna Christie • Feb. 5, 2020
  • Opinion

    Why so many Super Bowl commercials aimed for the heart

    The visceral nature of several big game ads comes as consumers demand authenticity and relatability, says UserTesting CMO Michelle Huff.

    By Michelle Huff • Feb. 5, 2020
  • Vine successor Byte is most popular app in its first week

    The app's launch opens a new social ad platform for marketers, though many brands may wait and see whether it will reach a scale that makes it worthwhile.

    By Feb. 4, 2020
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    Chipotle
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    Chipotle's Justin Bieber challenge reaches 95M on TikTok during Super Bowl

    The "TikTok Timeout" challenge urged people to create their own "February Free Delivery Sundays" ads set to Bieber's new song "Yummy."

    By Feb. 4, 2020
  • TurboTax tops ranking of Super Bowl advertisers' digital efforts

    Intuit-owned TurboTax hosted a #W2Step challenge on TikTok that generated more than 100 million views.

    By Feb. 4, 2020
  • Google parent reveals YouTube ad revenue of $15B

    The popular video-sharing site's revenue rose 36% in 2019 from a year earlier, outpacing search ad growth for Google.

    By Feb. 4, 2020
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    Axe
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    Axe teams with Netflix's 'Sex Education' to offer dating tips

    The social media effort is driven by brand research showing 47% of boys aged 14-24 have refrained from asking someone out due to lack of confidence.

    By Dianna Christie • Feb. 4, 2020