Rolls-Royce revs up exclusive app for high-end clientele

Serving as a private social network and hub for luxury experiences, the Whispers app targets "individuals untethered by common constraints such as time and money."

By Robert Williams • Feb. 26, 2020

Jif seeks to settle the debate about 'GIF' pronunciation

Giphy teamed with the J.M. Smucker brand on a special jar of peanut butter that sold out on Amazon within hours.

By Robert Williams • Feb. 26, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Noosa tries ASMR, 'oddly satisfying' videos to elevate yogurt brand's positioning

The brand's first campaign with its new agency and parent company uses "luscious food photography" to maintain a sense of playfulness.

By Dianna Christie • Feb. 26, 2020

Visit California customizes social campaign for Pinterest, Spotify, Snapchat and more

The multichannel campaign's digital experiences vary by platform, generating road trip inspiration suitable for each user experience.

By Robert Williams • Feb. 25, 2020

Ikea pushes Swedish dreams in National Sleep Awareness Month promotion

An in-store sleepover, Giphy content and a sweepstakes with Fooji are part of the latest extension to the retailer's sleep-themed marketing.

By Dianna Christie • Feb. 25, 2020

Dodging the pitfalls of meme-inspired branding

With an intuitive and aesthetic understanding of online subcultures, marketers can create anchors for their brand that leave room for growth, writes CBX's Jaime Klein Daley.

By Jaime Klein Daley • Feb. 25, 2020

Google tops Facebook, Instagram in e-commerce activity, study finds

Google's ability to drive stronger sales and web traffic than the social giants indicates key differences in how people use the respective platforms.

By Robert Williams • Feb. 24, 2020

KFC France jumps on buzz of Kanye West, Kim Kardashian visit

The fast-food chain customized a bucket of chicken featuring lyrics that mention KFC and erected a plaque commemorating the celebrities' visit.

By Dianna Christie • Feb. 24, 2020

Facebook is paying people to record their voices

The social network wants voice recordings to improve its speech recognition technology.

By Robert Williams • Feb. 24, 2020

Liquid Death water promotes recyclable packaging with demons in hell

The water brand pushes an alternative to plastic bottles in an edgy new campaign that lands in advance of its national Whole Foods rollout.

By Dianna Christie • Feb. 24, 2020

McDonald's beefs up branded merch with Quarter Pounder products, including scented candles

Quarter Pounder Fan Club merchandise, which includes T-shirts, mittens and a heart-shaped locket, will be unveiled on Instagram as it becomes available.

By Dianna Christie • Feb. 21, 2020

Mucinex's latest TikTok challenge boasts more than 560M views

The cough medicine enlisted a team from "So You Think You Can Dance" to choreograph dance moves for its #BeatTheZombieFunk challenge.

By Robert Williams • Feb. 21, 2020

Twitch will boost monthly users 14% to 37.5M this year, eMarketer predicts

The Amazon-owned livestreaming platform will continue growing to hit 47 million viewers by 2023, according to the researcher.

By Robert Williams • Feb. 21, 2020

What the Aflac Duck can teach marketers about taking creative risks

After 20 years, the mascot still holds lessons around experimentation, brand evolution and launching a company into the zeitgeist after struggling for recognition.

By Chris Kelly • Feb. 20, 2020

Jameson asks Twitter users to vote for their favorite St. Patrick's Day bar

Teaming again with musician Anderson .Paak, the Pernod Ricard brand will host a holiday celebration in the state with the most votes.

By Robert Williams • Feb. 20, 2020

Buffalo Wild Wings rebrands Bone Thugs-N-Harmony as Boneless Thugs-N-Harmony

Through the name change, a behind-the-scenes video and related merch, the effort builds a story around a menu item and a legendary hip-hop group.

By Dianna Christie • Feb. 20, 2020

Burger King promotes moldy Whopper as part of 'real food' push

A subversive video celebrating the removal of artificial preservatives from the Whopper shows a time-lapse of a burger rotting.

By Peter Adams • Feb. 19, 2020

Facebook tests Pinterest-like app for saving and sharing photos

The social network's new product experimentation team quietly released Hobbi in several markets outside the U.S.

By Robert Williams • Feb. 19, 2020

Chili's wants you to 'laugh so hard you pee a little' with new campaign

Focusing on its on-premise experience, the Brinker International chain dabbles in ASMR, experiential marketing and more.

By Dianna Christie • Feb. 19, 2020

Guinness taps Nick Offerman for St. Patrick's Day social push

For every selfie posted to Instagram of the foamy "mustache" consumers get while drinking the beer, the Diageo brand will donate $1 to the Guinness Gives Back Fund.

By Robert Williams • Feb. 19, 2020

Supreme heats up Twitter with red branded Oreos

The cult retailer has partnered with the snack food brand to promote its spring-summer collection.

By Dianna Christie • Feb. 19, 2020

Sally Beauty asks fans to choose its first influencers

As part of a rebrand and nationwide campaign that aims to reach consumers directly, the brand continues its push to create its first team of ambassadors.

By Robert Williams • Feb. 19, 2020

Absolut Vodka urges drinkers to 'sex responsibly'

The Pernod Ricard spirits brand donated money to a nonprofit group as people shared its campaign focused on consent via social media.

By Robert Williams • Feb. 18, 2020

Facebook cancels marketing summit amid coronavirus fears

Coupled with the shutdown of Mobile World Congress in Barcelona, the news sends a potentially worrying signal for marketing events this year. 

By Robert Williams • Feb. 18, 2020

Kraft Heinz to boost media spending by 30% while cutting agencies

A focus on bigger brands that have more momentum and better margins comes as sales fell for the fourth straight quarter.

By Robert Williams • Feb. 14, 2020