Comic Dive: The Brands Have Landed

Bud Light and Arby's are storming Area 51, but will any of the millions interested in the Facebook event actually show up?

By John Hazard • Aug. 9, 2019

Lipton 'spills the tea' on Instagram Stories with TV host Andy Cohen

Bravo's "Watch What Happens Live" host offers fans advice on parenthood, love and relationships in a new campaign.

By Robert Williams • Aug. 9, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Burger King mascot streams with esports stars to promote Impossible Whopper

Teaming with FaZe Clan is the latest marketing stunt behind the nationwide rollout of a plant-based alternative to the brand's signature burger.

By Peter Adams • Aug. 8, 2019

Twitter cuts off third-party data amid privacy mistakes

The change comes as the company apologized for using people's personal information for advertising purposes without their consent.

By Robert Williams • Aug. 8, 2019

Busch parodies vintage coffee ads for return of 'Latte' brew

While the limited-edition cans contain beer, a spot satirizes coffee commercials from the '80s and '90s.

By Barry Levine • Aug. 8, 2019

McDonald's lifts store traffic 23% with Halloween influencer contest

Influencer marketing firm Linqia flipped top-performing organic content into amplified social and display ads.

By Robert Williams • Aug. 8, 2019

Hanes pushes body positivity in 'Every Bod' campaign

Embracing an inclusive approach, the brand is promoting everything "from dad bods to bachelor pad bods, pro bods and average joe bods."

By Dianna Christe • Aug. 7, 2019

Bumble sponsors all-female 'Fortnite' team

The social networking app is teaming with Gen.G to empower women in the esports world.

By Dianna Christe • Aug. 7, 2019

Bio-Oil kicks off #LoveYourMarks campaign on Instagram, Hulu

Through social influencers and digital video ads, the skincare brand urges people to celebrate their bodies while treating stretch marks and scars.

By Robert Williams • Aug. 7, 2019

Macy's back-to-school push debuts with Snapchat shopping, TikTok challenge

In its first ad campaign on the social apps, Macy's aims to appeal to mobile-savvy consumers and drum up user-generated content.

By Robert Williams • Aug. 6, 2019

Bebe Rexha duets with Bebe brand for body positive campaign

"Bebe Loves Bebe" was inspired by the singer's call for people to love their bodies at any size.

By Barry Levine • Aug. 6, 2019

Jack in the Box lets Snapchat users turn virtual burgers into reality

An AR experience gives customers a chance to win prizes, including seeing their virtual burger creations added to the chain's menu.

By Robert Williams • Aug. 5, 2019

Bud Light partners with Post Malone on branded fashion line

In AB InBev's latest millennial play, the "Beerbongs & Bentleys" rapper debuts new lyrics on a line of exclusive apparel.

By Dianna Christe • Aug. 5, 2019

Delta targets New Yorkers with 'small spaces' mobile videos

A docuseries showing how New Yorkers create livable spaces from cramped conditions is well suited for the confines of smartphone screens.

By Robert Williams • Aug. 5, 2019

Pinterest posts 62% revenue jump in 'blowout' Q2

After a rocky initial run on the public markets, the platform was bolstered by the internationalization of its ad business and shoppable products.

By Peter Adams , Barry Levine • Aug. 2, 2019

Skittles' #DareTheRainbow challenge tests gag reflexes of Instagrammers

Packages of Zombie Skittles have a disguised piece of candy with a repulsive flavor.

By Robert Williams • Aug. 2, 2019

P&G digital media exec Craig Stimmel joins Snap

Stimmel helped overhaul P&G's digital media business and integrate creative and media in a way championed by Marc Pritchard​.

By Robert Williams • Aug. 2, 2019

Chipotle smashes TikTok records with #GuacDance challenge

In TikTok's top branded challenge in the U.S. to date, the burrito chain saw 250,000 video submissions for its National Avocado Day dance-off.

By Robert Williams • Aug. 2, 2019

Ikea teams with Nat Geo for faux documentary on 'endangered sleep'

In a parody of "Planet Earth," the retailer promotes its products as solutions for better sleep.

By Barry Levine • Aug. 2, 2019

Campaign Trail: Bumble illustrates how digital brands are powering an OOH renaissance

While many marketers work to reach on-the-go consumers via mobile, digital disruptors are leading renewed interest in a traditionally static medium.

By Natalie Black (Koltun) • Aug. 2, 2019

Twitter merges agency, ad-tech teams to hone ad campaigns

Stephanie Prager will oversee the teams as head of global agency and platform solutions.

By Robert Williams • Aug. 1, 2019

French's toasts National Mustard Day with on-brand ice cream flavor

Created with Coolhaus Ice Cream, mustard-flavored scoops will be available via a food truck, and the brand has shared the recipe online.

By Barry Levine • Aug. 1, 2019

Travel industry will overtake CPG in digital ad spending, eMarketer says

Mobile platforms are driving the expanded digital ad spending for travel and financial services companies.

By Robert Williams • Aug. 1, 2019

Mastercard recreates world's top restaurant experiences for cardholders

The Priceless concept mirrors the ambiance of a rotating series of international eateries, while emphasizing Mastercard's branding.

By Barry Levine • Aug. 1, 2019

Allyson Felix snubs Nike, signs with Athleta

The brand's first sponsored athlete was one in a group of women who criticized Nike for its treatment of pregnant athletes.

By Cara Salpini • July 31, 2019