Digital represents 14% of movie ad budgets but drives 46% of revenue, study finds

TV accounted for 82% of marketing budgets and drove just 42% of media-driven box office revenue, while every dollar spent on Facebook brought a nearly $8 return on ad spend.

By Erica Sweeney • Dec. 13, 2018

Adidas pairs with Snapchat for AR sneaker try-on

The shoemaker's latest collaboration with the messaging platform removes friction in the shopping process before the shoes' Dec. 15 release.

By Robert Williams • Dec. 13, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Canada Mountain Holidays kicks off 360-degree ads for winter adventure travel

Users can get a more immersive look at mountain views, helicopter rides and skiing by rotating their phone or dragging their desktop cursor.

By Robert Williams • Dec. 13, 2018

Cheddar launches AR news app for Magic Leap headset

While the tech may not reach a huge audience just yet, the feature positions Cheddar as a pioneer in integrating content with budding immersive platforms.

By Robert Williams • Dec. 12, 2018

Comic Dive: Stroke of Midnight at the Influencers Ball

Payless fooled influencers with the fake luxury of its Palessi stunt, but not all the buzz was positive.​

By John Hazard and Lisa Burdige • Dec. 11, 2018

W Hotels boosts website traffic with St. Vincent YouTube videos

The hotel chain's website saw 39% of social referral traffic from YouTube, twice the industry average.

By Robert Williams • Dec. 11, 2018

Tech the halls: Mall of America debuts holiday AR scavenger hunt

Shoppers can follow a themed story through their smartphone as they explore the mall this season.

By Robert Williams • Dec. 11, 2018

Target decks the halls with mobile AR for Christmas trees

The retail app's "See It in Your Space" feature overlays a digital image of a life-sized tree against a real background through a smartphone camera.

By Robert Williams • Dec. 10, 2018

Google launches Ariana Grande series with mobile-activated billboards

Fans of the pop singer can unlock exclusive "Dangerous Woman Diaries" content by scanning billboards with a smartphone.

By Robert Williams • Dec. 10, 2018

How 'brick-and-mobile' is transforming in-store shopping

As retailers explore adding life to their brands through mobile experiences, will stores become overly tech-ridden and lose their human touch?

By Natalie Black (Koltun) • Dec. 10, 2018

Gillette Venus links with YouTube influencer on razor exclusive to new subscription service

Venus x Remi will be sold through Venus Direct, a DTC offering that lets users choose from products personalized to skin type and shaving routines.

By Erica Sweeney • Dec. 10, 2018

Spotify, 'Ellen' ink long-term, cross-promotional content partnership

Spotify is creating a content hub curated by DeGeneres — a first for the company — while its brand will get regular on-air TV integrations. 

By Erica Sweeney • Dec. 10, 2018

Facebook Live tests video shopping feature for merchants

Merchants can demonstrate and describe products for viewers to buy instantly through the platform.

By Robert Williams • Dec. 7, 2018

Marriott teams with Pepsi's Lifewtr for in-room AR art displays

Scanning a code on a Lifewtr bottle activates AR features in Facebook's in-app camera.

By Robert Williams • Dec. 7, 2018

YouTube viewers pick Gatorade's Leo Messi short, Bonobos' definition-defying ad as favorites

The platform's list of most-liked ads across several categories also includes entries from Nintendo, McDonald's, Nectar and Groupon.

By Erica Sweeney • Dec. 7, 2018

Zippo celebrates lighter's iconic click with Buzzfeed ASMR video

The brand has also announced a sound trademark for the iconic "click" of its windproof lighter.

By Erica Sweeney • Dec. 7, 2018

Variety: Hulu, AT&T will run ads when streaming viewers pause

"Pause ads" next year aim to provide a "natural break in the storytelling experience" and help streaming services monetize beyond subscription fees.

By Erica Sweeney • Dec. 6, 2018

Lexus' AI-fueled campaign for multicultural users drives 1.55% engagement

"Moment marketing" helped the luxury carmaker reach mobile audiences during specific times, like a coffee break or late night at work.

By Robert Williams • Dec. 6, 2018

Formula 1 revs up VR viewing for racing fans

Starting this month, fans can immerse themselves in race highlights via a smartphone, smart TV or VR headset.

By Robert Williams • Dec. 6, 2018

Sony lets fans create personalized music using biometrics at new pop-up

Visitors to the "Lost in Music" installation can record a unique, downloadable track using their own movements, heartbeat, vocals and other elements.

By Erica Sweeney • Dec. 5, 2018

Foot Locker, Nike kick it with hometown rappers, athletes to honor sneaker culture

The "Home & Away" collection touts Houston, Atlanta and Miami via exclusive digital content on social media.

By Erica Sweeney • Dec. 5, 2018

Report: Apple won't release 5G iPhone until 2020

The delay may give Samsung a chance to convince Apple users to trade in their iPhones if 5G is the mobile panacea that has been promised.

By Robert Williams • Dec. 4, 2018

Banned Iceland ad soars while John Lewis' Christmas push receives cool reception

Kantar Millward Brown found that simplicity performed better with consumers than bombast this holiday season.

By Peter Adams • Dec. 4, 2018

Comic Dive: Unusual Suspects

Alcohol brands have brought augmented reality, scavenger hunts, Hollywood-style commercials and more to their marketing. Do consumers know what they're selling anymore?

By John Hazard and Lisa Burdige • Dec. 4, 2018

Influencer marketing is the least effective way to boost SEO, study says

Interactive content, infographics and videos dwarfed influencer posts as sources of social shares, Kaizen found.

By Robert Williams • Dec. 4, 2018