95% of brand execs say live video is key to their 2018 strategies

Live video is growing, with 60% of brand and retail marketers planning to pilot live e-commerce sales for the first time this year, a study found.

By Erica Sweeney • Jan. 25, 2018

Gap launches 'Logo Remix' collection with original film and music

The brand is tapping its roots with a nostalgia-heavy campaign ahead of the Grammys to remind consumers of its iconic place in Americana.

By Erica Sweeney • Jan. 25, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Burger King acts out impact of net neutrality repeal

A video depicting the in-store prank was released on social media, and the company is also asking customers to sign a Change.org petition.

By Erica Sweeney • Jan. 25, 2018

Natural Light offers to pay down college debt in regional Super Bowl ad

The Anheuser-Busch brand asks consumers to post a video on social media describing their "inspiration for going to college" with the hashtag #NattyStories.

By Natalie Black (Koltun) • Jan. 24, 2018

Netflix plans 54% marketing spend increase

Digital is likely to be a focus of the investment, including ad-supported video on Facebook and YouTube.

By Erica Sweeney • Jan. 24, 2018

M&M's dips Danny DeVito in a pool of chocolate for Super Bowl ad tease

The full spot was screened early for film critics, whose reactions were shared by the Mars brand on social media during the Critics' Choice Awards. 

By Erica Sweeney • Jan. 24, 2018

Mastercard spotlights aspiring musicians in Grammys push

Part of a #StartSomethingPriceless platform launched earlier this month, the full effort includes a music video starring SZA along with a pop-up event where visitors can press their own vinyl. 

By Erica Sweeney • Jan. 24, 2018

Snapchat Stories leap from mobile to desktop for first time

The notoriously insular app will allow users to share some content online amid a larger design overhaul and as parent company Snap struggles to find growth.

By Peter Adams • Jan. 23, 2018

USA Today debuts AARP-sponsored content series about 1968

The yearlong project integrates long-form stories, podcasts and more to cover the most notable events from a pivotal year in U.S. history.

By Erica Sweeney • Jan. 23, 2018

Study: Political polarization, social activism cause major shift in customer loyalty

Brand Keys found that the presidential election and its aftermath have created far more value-infused and complicated paths-to-purchase for consumers.

By Erica Sweeney • Jan. 23, 2018

Why Wix opted out of Super Bowl advertising despite a bigger marketing budget

Following three years of successful big game spots, the brand's CMO is now betting on digital to build exposure. 

By Dianna Christe • Jan. 22, 2018

Hyundai teases Super Bowl ad that will 'surprise millions'

The automaker repeats the theme of last year's "A Better Super Bowl" spot, where it surprised three American service members by virtually reuniting them with their families.

By Erica Sweeney • Jan. 22, 2018

Head & Shoulders chronicles Olympian's personal journey in lead-up to games

Freeskier Gus Kenworthy, often cited as the first openly gay action sports athlete, will be featured in 15-second spots and a content series from the P&G brand.

By Erica Sweeney • Jan. 22, 2018

Pringles showcases 'flavor stacking' in brand's first Super Bowl ad

Starring comedian Bill Hader, the ad builds on a broader program that encourages customers to create their own flavor combinations.   

By Erica Sweeney • Jan. 19, 2018

Pampers encourages parents to share their babies' sleep personalities with #SleptLikeThis

The effort puts an infant-focused spin on the social media trend of #WokeUpLikeThis and features a BuzzFeed-esque online quiz with an educational component.

By Erica Sweeney • Jan. 19, 2018

Twitch signs multi-year content deal with top Disney Digital Network creators

Many are popular YouTube influencers who will now produce exclusive on-demand video content for Amazon's streaming service. 

By Erica Sweeney • Jan. 19, 2018

Google takes tougher stance on ad eligibility for YouTube creators

Channel size, audience engagement and creator behavior will now be taken into account when determining who can run ads.

By Erica Sweeney • Jan. 18, 2018

Report: Facebook's News Feed changes could lead to fresh wave of influencer marketing

Influencer posts shared on the platform already show strong organic reach and engagement; a new feature hints at some of the opportunities for marketers in the space. 

By Erica Sweeney • Jan. 18, 2018

Doritos and Mountain Dew square off in PepsiCo's joint Super Bowl spot

Depicting a showdown between Peter Dinklage and Morgan Freeman, the ad takes an innovative approach to big game marketing by doubling up on the brands.

By Erica Sweeney • Jan. 18, 2018

Skittles's Super Bowl ad is so exclusive, only 1 person will ever see it

The brand will live stream the lucky fan's reaction to the ad on Facebook and release several teasers about the campaign. 

By Erica Sweeney • Jan. 17, 2018

CES 2018 in review: The biggest takeaways for marketers

Missed the annual gadget fest? No problem. Marketing Dive's got the lowdown on what happened in Vegas.

By Shane Schick • Jan. 17, 2018

Tostitos generates personalized Super Bowl party invites starring Alfonso Ribeiro

A video platform called "Super Bowl Ads for All" features iconic big game themes like talking babies and puppies that can be remixed into hundreds of different combinations. 

By Erica Sweeney • Jan. 17, 2018

How marketers can tap into consumers' growing demand for video content

Oded Edelman, president and co-founder of retailer James Allen, offers seven tips for staying in the mindset of customers to reach them on relevant channels and drive business goals.

By Oded Edelman • Jan. 16, 2018

Facebook promises more community, fewer brand posts in significant shift

For marketers, the news means a reduction in reach on the social media network but could lead to higher-quality engagements. 

By Chantal Tode • Jan. 12, 2018

Report: Google plans to screen YouTube videos for premium advertisers

The move follows a number of controversies around inappropriate content, most recently a video from one of the platform's most popular creators, Logan Paul. 

By Erica Sweeney • Jan. 12, 2018