David’s Bridal weds TikTok videos with commerce to drive click-throughs

The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers.

By Robert Williams • July 28, 2022

Meta revenue declines for first time amid complex bid to monetize Reels

Though the TikTok lookalike passed a $1 billion revenue run rate, it represents a “headwind” in drawing attention away from more mature offerings.

By Peter Adams • July 28, 2022

YouTube revenue grows just 5% as advertisers pull back

Google executives expect “ongoing headwinds” in the third quarter but see commerce and connected TV as areas of promise.

By Peter Adams • July 27, 2022

Tremor acquires Amobee for $239M to scale video advertising ambitions

The deal includes Amobee’s demand-side and advanced TV ad tech as Tremor remains focused on growing its global footprint.

By Peter Adams • July 26, 2022

Hilton ribs romantic streak in travel ads with focus on perks

A new global platform has Paris Hilton promote practical services like pet-friendly accommodations versus generic imagery of beaches. 

By Peter Adams • July 25, 2022

Social apps struggle as sour economy affects advertiser demand

Snap and Twitter both whiffed on revenue as cooling demand compounded on challenges related to Apple’s IDFA and imbroglios like the Musk acquisition.

By Peter Adams • July 22, 2022

Honda Civic Tour expands beyond live shows with TikTok videos from Future X

The carmaker’s yearly summer music tour for the first time features a heavier presence on TikTok with exclusive videos from pop group The Future X.

By Robert Williams • July 21, 2022

Grey Goose, Uninterrupted get chatty in "The Shop" spinoff

The YouTube series was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop.

By Sara Karlovitch • July 21, 2022

What to expect from Netflix's ad-supported tier

Discussing Q2 earnings, executives said they’re targeting an early 2023 rollout and that subscribers to the cheaper option won’t get the full catalog. 

By Peter Adams • July 20, 2022

Amazon Business debuts first major campaign in grab at office supplies category

A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes. 

By Jessica Hammers • July 19, 2022

Toyota drives chatter for TikTok debut with creator-led dance challenge

Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos.

By Peter Adams • July 18, 2022

The lifestyle of a successful virtual event

Similar to hosting an in-person event, hosting a successful virtual event is a major undertaking that requires ample planning and follow through.

July 18, 2022

Peloton's new ad stars nude Chris Meloni promoting its app

Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.

By Peter Adams • July 15, 2022

Netflix picks Microsoft as partner to build ad-supported streaming business

It’s a major coup for Microsoft, a stealthy digital advertising player that won out thanks to offering flexibility and strong privacy safeguards.

By Peter Adams • July 13, 2022

CTV, digital video fall victim to inflation's toll on marketing budgets

Trends identified by Advertiser Perceptions point to an opportunity as previously competitive and advertiser-dense channels see activity dry up.

By Peter Adams • July 13, 2022

Amazon destigmatizes spending less on kids in back-to-school ads

Starring actress Kathryn Hahn, the national campaign urges parents to “go ahead and spend less” on back-to-school shopping in a nod to inflation.

By Jessica Hammers • July 13, 2022

7 campaigns that transcended the turmoil of H1 2022

Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.

By Chris Kelly , Sara Karlovitch , Jessica Hammers • July 12, 2022

Disney boosts post-cookie offering with major Trade Desk integration

The move with Unified ID 2.0 is a major one in Disney’s plans to boost programmatic, addressability and interoperability in its advertising ecosystem. 

By Chris Kelly • July 12, 2022

Mike and Ike sweetens esports brand's bid at winning over Fortnite fans

The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more.

By Peter Adams • July 12, 2022

IPG looks to streamline brand integrations in entertainment

UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.

By Chris Kelly • July 11, 2022

Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal

The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year.

By Peter Adams • July 11, 2022

WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts

A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform.

By Peter Adams • July 8, 2022

E.l.f. appeals to gamers with themed line of beauty, skincare products

A limited-run Game Up collection is being promoted through a live arcade bar event that will be streamed on E.l.f.’s official Twitch channel.

By Peter Adams • July 7, 2022

Birkenstock's first paid global campaign says feet are 'Ugly for a Reason'

The effort with The New York Times’ T Brand Studio features a documentary series about the evolution of the foot and how that informed the brand’s orthopedic focus.

By Peter Adams • July 5, 2022

Coke, Lacoste see significant value for 'Stranger Things' product placements

Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show.

By Sara Karlovitch • July 1, 2022