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Courtesy of Mtn Dew
Deep Dive9 campaigns that showed marketers staying nimble despite haze of H1 2021
As consumers navigate the stop-start nature of pandemic recovery, some brands have proved adept at addressing their anxieties and tech needs by offering a dose of optimism, in-person events or NFTs.
By Peter Adams , Asa Hiken • July 13, 2021 -
Julia Himmel/Marketing Dive
Marketing in a recovery: H1 2021 by the numbers
With data, privacy and shifting consumer preferences top of mind during the first six months of the year, U.S. digital ad spending is on pace to grow at its fastest rate since 2018.
By Natalie Black (Koltun) • July 13, 2021 -
Courtesy of Estrella Jalisco
Estrella Jalisco celebrates micheladas with first-to-market Tastemade partnership
With its new Classic Michelada, the AB InBev brand becomes the first CPG product to feature the Tastemade name in the U.S.
By Chris Kelly • July 12, 2021 -
Permission granted by Chipotle Mexican Grill
Chipotle hides giveaway codes in NBA Finals ads for a 'game within the game'
The TV spots show the brand drawing a clearer link to its mobile business and building on a popular "Freeting" promotion from 2019.
By Peter Adams • July 7, 2021 -
Courtesy of Anheuser-Busch
Budweiser recreates 'Independence Day' speech as vaccination push continues
Despite the U.S. falling far below of President Biden's goal of getting 70% of adults partially vaccinated by July 4, the AB InBev flagship will deliver on its promise of a free beer.
By Chris Kelly • June 30, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra Pure Gold foots baggage fees for outdoor enthusiasts
As outdoor sports fans return to pre-pandemic activities, the sweepstakes uses nature-themed messaging to promote the sustainably brewed beer.
By Asa Hiken • June 29, 2021 -
Courtesy of Ntwrk
Ntwrk's shopping festivals highlight the potential of livestream commerce
Opting for cultural connection over awareness, big brands like Mtn Dew and Adidas create memorable moments with fans by selling limited-edition merch in livestreams hosted by celebrities.
By Robert Williams • June 24, 2021 -
Permission granted by Marriott Bonvoy
Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on
Marriott is debuting the largest global campaign in its 90-year history, an effort made in conjunction with 72andSunny, to capture pent-up pandemic demand.
By Peter Adams • June 23, 2021 -
Veronique de Viguerie / Stringer via Getty Images
Magna partners with Black-owned airport network ReachTV as travel returns
The Nielsen-rated OTT platform, which commands nearly 2,500 screens, was part of the agency's first Equity Upfront earlier this year.
By Peter Adams • June 21, 2021 -
Courtesy of Axe
Axe parodies pandemic pressers in push targeting vaccine-hesitant Gen Zers
As part of the "Get Axeinated" campaign, tongue-in-cheek ads position getting vaccinated as the "hot" thing for young guys to do as the dating scene returns.
By Peter Adams • June 21, 2021 -
Courtesy of Pinterest
L'Oréal taps Pinterest creators in expanded push into content marketing
The personal care brand is teaming with more than 20 influencers to create beauty tutorials and discuss trends for seven brands across its portfolio.
By Asa Hiken • June 21, 2021 -
Retrieved from VidCon's Twitter account on June 17, 2021
TikTok replaces YouTube as top sponsor at VidCon, heating up bidding war for creators
By knocking Youtube out of the title sponsorship it has held since 2013, TikTok will be able to spotlight its top talent and executives throughout the convention.
By Asa Hiken • June 17, 2021 -
Courtesy of Hyundai Motor America
Hyundai deepens Marvel tie-in around Tucson with co-branded ads starring Disney+ heroes
Media agency Canvas Worldwide and AOR Innocean USA assisted with an effort that comes as streaming services are booming.
By Peter Adams • June 17, 2021 -
Retrieved from Unilever on November 17, 2020
Unilever expands initiative combating stereotypes as brands contend with 'cancel culture'
Fewer than one in five consumers believe ads are representative of society at large, per research the marketer commissioned from Kantar.
By Peter Adams • June 15, 2021 -
Retrieved from Chipotle Mexican Grill, Inc. on June 14, 2021
Chipotle airs first national TV ad starring athlete as hype around Olympics builds
A spot featuring soccer player Julie Ertz promotes the brand's largest celebrity-curated menu to date, which is only available on digital and mobile channels.
By Peter Adams • June 14, 2021 -
Permission granted by Hennessy
Hennessy debuts first NBA spots to support minority small business owners
"Make Moves That Start Movements" looks to build on the spirit brand's Unfinished Business initiative launched last year.
By Asa Hiken • June 14, 2021 -
Courtesy of Netflix
Netflix enters e-commerce fray as subscription growth slows
The streaming giant is working with emerging designers to offer apparel, action figures and decorative items based on its shows and brand.
By Chris Kelly • June 11, 2021 -
Courtesy of PepsiCo
Gatorade courts student athletes with Hudl video series
By emphasizing training tips from pros like the Celtics' Jayson Tatum, a new app-based series helps position the brand as supportive and authentic.
By Robert Williams • June 10, 2021 -
Courtesy of Midol
Midol urges women to stop apologizing for their periods with awareness push
The campaign, made with new Lippe Taylor Group agency twelvenote, is informed by research that found 62% of menstruators under the age of 40 have apologized for their periods.
By Chris Kelly • June 10, 2021 -
Courtesy of Anheuser-Busch
Anheuser-Busch unveils digital vaccine trackers, other media to support COVID-19 recovery
DOOH media, ads on social and a 60-second spot comprise the brewing company's latest push to get people vaccinated.
By Asa Hiken • June 9, 2021 -
Courtesy of Klarna
Klarna taps A$AP Rocky to guide people out of 'fashion hibernation'
To drive app downloads, Klarna is hosting a competition for fans to share their updated looks and win items from a vintage collection curated by the musician.
By Natalie Black (Koltun) • June 9, 2021 -
Permission granted by Michelob Ultra
Michelob Ultra celebrates return to live sports with sweepstakes
Fans who collect specialty bottles will be entered to win a grand prize of tickets to five major in-person sporting events throughout 2022.
By Asa Hiken • June 7, 2021 -
Permission granted by Oreo
Oreo turns cookie packs into extraterrestrial peace offering ahead of congressional UFO report
A campaign plays on concepts like crop circles as social media buzz gathers around the release of declassified findings on UFOs in U.S. airspace.
By Peter Adams • June 3, 2021 -
Courtesy of McDonald's
McDonald's doubles down on inclusivity with multichannel Pride push
The chain's latest investments in DEI include a virtual celebration on LGBTQ TV network Revry and sponsorships in Out Magazine.
By Asa Hiken • June 3, 2021 -
Retrieved from Twitter on June 02, 2021
Disney+, Wendy's test new Fleets ads as Twitter dips toes into full-screen vertical format
Features mirror other stories-like offerings, with the option for brands to include "swipe-up" calls to action.
By Peter Adams • June 2, 2021
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