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Courtesy of Cadillac
Cadillac paves the way for its electric future at the Oscars
The brand's eighth appearance at the awards show kicked off a broader campaign that includes homepage takeovers, Twitter activations and more.
By Natalie Black (Koltun) • April 27, 2021 -
Courtesy of Grey Goose
Grey Goose plays on the senses to promote infused vodkas
The premium vodka brand debuted a one-minute film during the Oscars pre-show as part of its biggest product launch since its 1997 debut.
By Robert Williams • April 26, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Permission granted by Subway
Subway serves up real plant sounds in original song for Earth Day
A tongue-in-cheek grime track about the benefits of veganism targets Gen Z through TikTok videos debuting on World Earth Day.
By Peter Adams • April 22, 2021 -
Courtesy of Neutrogena
Branded content, influencer marketing make up biggest slice of digital ad budgets
The need for advertisers to quickly move up and down the purchase funnel is driving a shift in budget allocations, an Advertiser Perceptions survey found.
By Robert Williams • April 22, 2021 -
Courtesy of Roku
Extreme Reach expands ad platform with Adstream acquisition
Merging the companies will give brand marketers software tools to manage creative assets and distribute video ads on connected and linear TV.
By Robert Williams • April 21, 2021 -
Courtesy of Dos Equis
Dos Equis' new brand direction offers a dose of post-pandemic optimism
The Heineken-owned brew delivers a fresh spot that shows people gussying up for their first nights out in a long time while introducing a new look and tagline.
By Natalie Black (Koltun) • April 21, 2021 -
Courtesy of Serta Simmons Bedding LLC
Simmons taps D'Amelio sisters for TikTok fans' bedroom makeovers
The 151-year-old mattress brand is teaming with two TikTok stars to reach Gen Zers who spend more time in bed working from home or viewing digital content.
By Robert Williams • April 20, 2021 -
Courtesy of Old Spice
Deep DiveWhy brands like Neutrogena and Old Spice are rushing to build internal content studios
While people seek ad-free platforms like streaming services, brands angle to meet the appetite for programming — but they must avoid navel-gazing.
By Peter Adams • April 20, 2021 -
Courtesy of Avocados From Mexico
Avocados From Mexico dishes up personalized recipes for Cinco de Mayo
The multichannel campaign includes an in-store partnership with Bud Light and the Guac Style Analyzer, a personality test to match people to recipes.
By Robert Williams • April 19, 2021 -
Retrieved from Triller/App Store on December 16, 2020
Triller parent makes 2 acquisitions, names new CEO as content ambitions grow
Buying live sports and entertainment platform FITE TV follows several successful boxing matches on the Triller app.
By Peter Adams • April 15, 2021 -
Courtesy of PepsiCo
Pepsi unveils branded reality dating show to tout new mango flavor
"Match Me If You Can" sets up reality TV stars from different shows and will be teased on MTV before heading to the network's YouTube channel and Pluto TV.
By Robert Williams • April 14, 2021 -
Courtesy of Roku
Deep DiveWhat AVOD's growth means for marketers in search of evolving consumers
As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens.
By Chris Kelly • April 13, 2021 -
IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic
Digital video saw the highest growth at 21% to $26.2 billion, expanding its share of total internet ad revenue to almost 19%.
By Robert Williams • April 8, 2021 -
Courtesy of Bush's Beans
Bush's Beans remixes 'bean song' with Josh Groban ballad
Amid a wave of CPG rebrands, Bush's supports the national rollout of its new look, tagline and website with a full-length music video.
By Robert Williams • April 8, 2021 -
Orbitz released a video as part of the campaign. The image was retrieved from its video on April 7, 2021.
Orbitz supports inclusive positioning with 'Travel As You Are' campaign
With a revamped hub for inclusive travel and a national campaign, Orbitz looks to reaffirm what it says is a commitment to LGBTQ travelers that dates back to the early 2000s.
By Robert Williams • April 7, 2021 -
Courtesy of Impossible Foods
Impossible Foods eyes meat eaters in first national ad push
Produced by Wieden+Kennedy, the creative is reminiscent of burger chain ads and pitches the brand's food as "meat for meat lovers — made from plants."
By Chris Kelly • April 7, 2021 -
Courtesy of Neutrogena
Neutrogena opens its first brand studio to create original content
Actress Kerry Washington produced Neutrogena Studios' first offering, a short film titled "In the Sun" that focuses on skin safety.
By Robert Williams • April 6, 2021 -
Retrieved from Perfetti Van Melle on April 05, 2021
Airheads spoofs skip ad feature on digital video ads
Six- and 15-second spots across social media, streaming and video platforms depict people skipping in different scenarios to add playfulness to their lives.
By Robert Williams • April 5, 2021 -
Courtesy of White Claw Hard Seltzer
White Claw, a brand built on social buzz, focuses on fans in first global campaign
Improvised moments animate the effort that looks to shore up White Claw's place at the top of an increasingly crowded hard seltzer category.
By Peter Adams • April 1, 2021 -
Retrieved from Tide on April 01, 2021
P&G's Tide enlists celebrity 'cold callers' for sustainability push
Ads show Ice-T and "Stone Cold" Steve Austin making unsolicited sales calls to other celebrities urging them to wash laundry in cold water with Tide.
By Robert Williams • April 1, 2021 -
Courtesy of P&G
P&G amps up opportunities for Black creators across advertising, film and TV
The "Widen The Screen" content and partnership platform expands upon the CPG giant's previous efforts around diversity and inclusion.
By Chris Kelly • March 30, 2021 -
Courtesy of Hasbro
Nerf puts out call for Chief TikTok Officer who can tap into app's Gen Z cool
A TikTok newcomer, the Hasbro line will pay one savvy young marketer $10,000 per month to post videos and grow its brand share on the viral video platform.
By Peter Adams • March 29, 2021 -
Retrieved from Coca-Cola on March 29, 2021
Coke ads insert different flavors into memorable basketball moments
In addition to the sports angle, Coca-Cola takes a fantasy approach with ads featuring mythical half-human creatures that highlight different flavors.
By Robert Williams • March 29, 2021 -
unsplash / norwood
Sponsored by Sked SocialVideo content strategy: YouTube as an essential part of your marketing arsenal
The possibilities are endless when it comes to video content. Here's how some major brands incorporate YouTube into their marketing strategy.
March 29, 2021 -
YouTube tests product detection in videos
The platform is experimenting with a feature that lists products and related items in between recommended videos.
By Maria Monteros • March 25, 2021
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