Will Disney leverage its growing strength in streaming to launch an ad-subsidized model?

Disney+ had the advantage of brand recognition and a strong content library from the outset, positioning it for the next step in its evolution, Innovid's Tal Chalozin writes.

By Tal Chalozin • Jan. 11, 2021

WW pumps up app-based membership with podcasts, virtual experiences

The company formerly known as Weight Watchers debuted a plan for digitally savvy members built with pandemic-spurred behaviors in mind.

By Chris Kelly • Jan. 7, 2021

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Facebook: 35% of gaming newcomers prefer ad-supported monetization model

A report examining COVID-19's impact on the gaming space found Facebook's streaming service in 2020 notched 1 billion viewership hours for the first time.

By Peter Adams • Jan. 7, 2021

Nature Valley touts trail restoration with remake of classic song

To celebrate 10,000 miles of restored trails, the General Mills brand tapped Daveed Diggs to remake The Proclaimers hit "I'm Gonna Be (500 Miles)."

By Robert Williams • Jan. 7, 2021

Kia nixes 'Motors' from name as it sets sights beyond vehicle manufacturing

After revealing a new logo and slogan earlier in the month, the automaker further detailed plans to center more of its business on sustainable areas like electric vehicles and mobility services. 

By Peter Adams • Updated Jan. 15, 2021

8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger

Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while digital channels like streaming and gaming have become enshrined as consumer favorites.

By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 4, 2021

Vimeo to be spun off from IAC amid rapid growth of online video

The YouTube alternative's revenue and user base have surged as homebound viewers seek more digital video content during the pandemic.

By Robert Williams • Dec. 23, 2020

Ford rouses the Griswolds for 'Christmas Vacation' ad promoting electric Mustang

Creative built around nostalgia for a holiday classic continues a trend that started around the Super Bowl and has endured despite COVID-19 disruptions.

By Peter Adams • Dec. 22, 2020

Campaign Trail: Rebooted Cheerios spot points to influencers' marketing power

After more than 20 years, the sentimental video of a grandma and baby has reemerged thanks to a viral TikTok clip by Cori Spruiell, who has over 200,000 followers on the app.

By Natalie Black (Koltun) • Dec. 18, 2020

Mars extends Disney deal with M&M's 'Bite Size Holiday' series

Following three years of successful short Halloween-themed films, the brand is ramping up with four new festive entries on social media for the holidays.

By Robert Williams • Dec. 18, 2020

Triller matures as marketing platform with NYX virtual pop-up shop

Emerging amid a surge in user-created video, Triller faces a daunting challenge — and key opportunity — in snagging brand dollars from mainstay social apps as they contend with legal battles.

By Robert Williams • Dec. 17, 2020

Facebook reportedly developing Cameo copy to key into custom celeb video boom

The feature, called Super, lets creators receive digital gifts from fans and host the types of streaming content that have grown popular during the pandemic.

By Peter Adams • Dec. 17, 2020

Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream

A one-hour variety program showcasing Walmart's holiday offerings illustrates why the retailer is interested in acquiring a stake in the platform.

By Peter Adams • Dec. 17, 2020

Pepsi teams with Fox on game show inspired by Wild Cherry flavor

With "Cherries Wild," the soft-drink maker is targeting younger consumers via a branded integration.

By Robert Williams • Dec. 17, 2020

Pizza Hut's celeb-powered Twitch series scores 5.4M views

"Friday Night Bites" brought together celebrities, influencers and gamers for pizza-themed challenges.

By Chris Kelly • Dec. 17, 2020

Post's Pebbles brand rings in New Year with Fred Flintstone and TikTok

A golden anniversary effort for the cereal includes a role in ABC's New Year's countdown pre-show, a confetti effect on TikTok and birthday gifts for kids.

By Peter Adams • Dec. 16, 2020

Captain Morgan bids good riddance to 2020 in revised classic holiday poem

As part of a digital-focused holiday push highlighting good times to come, the Diageo-owned rum brand enlisted Josh Gad to read "'Twas the End of 2020."

By Robert Williams • Dec. 16, 2020

McDonald's celebrates 'Golden M' hairdo with virtual barbershop

In Sweden, the chain linked an iconic 1990s haircut with its Golden Arches logo and sold out of virtual hairdressing appointments in two hours.

By Chris Kelly • Dec. 15, 2020

Panera, Pepsi bite into virtual pizza party trend

Starring comedian King Bach, the push spoofs pandemic-spurred trends like virtual parties and cocktail hours on videoconferencing services such as Zoom.

By Robert Williams • Dec. 14, 2020

Pepsi taps Desus and Mero for holiday push supporting New York City bodegas

The Bodega Boys hosts bring levity to a regional marketing effort that still recognizes the personal and economic loss impacting the city at the end of a brutal year.

By Peter Adams • Updated Dec. 11, 2020

Mtn Dew, Papa John's power up gaming fans with controller that can order pizza

The connected hardware was introduced during a livestream pitting the NBA's Jamal Murray against online celebrity Dr DisRespect.

By Robert Williams • Dec. 11, 2020

Tastemade feasts on shoppable video as mobile viewership grows

Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says.

By Robert Williams • Dec. 10, 2020

Coors Light builds a 'Beerman' who's ready to chill during the holidays

The disheveled snowman, who performs a rendition of Boston's "More Than a Feeling" in an ad, is the "holiday hero we need in 2020," the brand claims.

By Robert Williams • Dec. 10, 2020

Haribo makes adults sound like kids with Instagram AR lens

As consumers increase their candy purchases during the holiday season, the brand is giving Instagram users a chance to win a year's supply of free sweets.

By Robert Williams • Dec. 9, 2020

Unilever scoops up 'Office' star Angela Kinsey to swap bad gifts for ice cream deliveries

An online "Ice Cream Exchange" doles out deals for brands including Talenti and Magnum through popular delivery apps and retailers.

By Chris Kelly • Dec. 9, 2020